Mood for Food will often use a menu snapshot or an immediate menu look to gather trends and forecast new food movement. Market turns are quick these days, trends emerge and die quicker. R & D now days has to be nimble and quick, have a nice outsource of suppliers who are equally as quick. Forecasting trends is how big brands get to be first to market in a category or segment of emerging foodie movements.

1. BURGER SNAPSHOT
MOOD FOR FOOD BRAND GROUP 2014

4. 3.5 oz. per patty
General. Hamburger $3.97.
Cheeseburger $4.47. with your choice of cheese.
Total Units Open: 33
Average Unit Volume: $2,000,000

5. Wild Salmon Burger $8.95. Wild
Alaskan salmon, fried green
tomato, house-made BBQ glaze
5.5 oz patty

9. Made with fresh, never frozen, 100% U.S. beef, your
ButterBurger® is cooked up only after you order, topped just the
way you want it and served on a lightly buttered toasted bun.

11. Med 5.3 ounces
Large 8.0 ounces

15. Animal Style burgers include pickles, extra spread, grilled onions
and mustard fried onto each meat patty.

18. All Handcrafted Burgers are made with fresh, never
frozen 100% USDA Choice beef and come with
lettuce, tomatoes, pickles, Ruby's mayonnaise.
Ruby Tuesday - Hamburger Patty, 8 oz.

19. ALL NATURAL, ALL THE TIME!!! The Cowfish guarantees that all proteins are
antibiotic and hormone free, and certified humanely raised and handled. In
addition, we source local ingredients when possible. All beef burgers are
prepared with Meyer All Natural Black Angus.
served with a choice of one side item: sweet potato fries, house seasoned fries,
bacon coleslaw, sweet & spicy Thai cucumbers, grilled vegetables, crispy onion
strings, edamame or fried pickles

22. PRICE: $4.99 FOR THE 1/3 lb. Classic
Smashburger includes cheese standard
(add $1 for the 1/2 lb. version);

23. Steak ‘n Shake is known for its Steakburgers, which are
beef burgers made from T-Bone, sirloin, and round stakes.

27. INNOVATION FORWARD

28. BACON and EGG