Lab8 is a video production company in Milan that is participating in the Mongol Rally race from London to Ulaanbaatar, Mongolia. The three founders - Francesco Barbieri, Federico Maccagni, and Francesco Fanelli - plan to document their 14,000 km journey through the Balkans, Turkey, Kurdistan, Iran, Central Asia, and Russia to raise money for charities along the way. They will create a blog, videos, photographs, and a documentary film to share their experience.
Ecosystem analysis and scenario planing of Bvlgari -yu tangYu Tang
Bvlgari is an Italian luxury brand known for jewelry, watches, and other luxury goods. It was founded in 1884 and is now owned by LVMH. Bvlgari has expanded its product lines and launched initiatives like the Bvlgari Vault app and Diagono Magnesium intelligent watch. The document discusses Bvlgari's ecosystem approach, partnerships, and scenario planning to address trends and uncertainties in the luxury industry like changing customer preferences, resource access issues, and government regulations. Bvlgari's proactive strategy focuses on innovation, customer experience, and brand management to navigate different scenarios and ensure long-term stability and growth.
Successful campaign of Bvlgari on social mediaYu Tang
Bvlgari ran social media campaigns on Chinese platforms Weibo and WeChat as well as Facebook to raise brand awareness among younger users. On Weibo and WeChat, they partnered with celebrities to share brand history and stories. This led to a spike in engagement when two spokeswomen announced their marriages while wearing Bvlgari rings. On Facebook, Bvlgari maintained control of their page to showcase their craftsmanship and artistic collaborations through visual media, gaining some success but less engagement than their Chinese campaigns.
Future of Broadcast Presentation _ leo ryanLeo Ryan
This document profiles Leo Ryan, the Group Head of Social at advertising agency Ogily. It provides details about Ryan's career in digital communications and social media, which spans over 15 years. He has held leadership roles at various agencies and has extensive experience working with major brands. The document discusses Ryan's views that the future of advertising lies in social, participatory media where audiences engage with user-generated content and share information organically.
company logos,taglines,history,founders,ceo's,products,advertisement videos,s...DevadattaSai Cheedella
company logos,taglines,history,founders,ceo's,products,advertisement videos,success story videos https://drive.google.com/open?id=1HZCGP2YZpXY25ggd7-mBGm4eygycGT5W
The document discusses key trends from the 2016 Cannes Lions International Festival of Creativity. It provides examples in 6 areas: 1) brands and inventions using creativity, 2) experimental storytelling, 3) creativity for social good, 4) intelligence and data meeting creativity, 5) immersive experiences with virtual reality, and 6) creativity with a personal and social touch. The conclusion emphasizes that inventions, storytelling, social impact, data, VR, and dialogue are nothing without creativity.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Ecosystem analysis and scenario planing of Bvlgari -yu tangYu Tang
Bvlgari is an Italian luxury brand known for jewelry, watches, and other luxury goods. It was founded in 1884 and is now owned by LVMH. Bvlgari has expanded its product lines and launched initiatives like the Bvlgari Vault app and Diagono Magnesium intelligent watch. The document discusses Bvlgari's ecosystem approach, partnerships, and scenario planning to address trends and uncertainties in the luxury industry like changing customer preferences, resource access issues, and government regulations. Bvlgari's proactive strategy focuses on innovation, customer experience, and brand management to navigate different scenarios and ensure long-term stability and growth.
Successful campaign of Bvlgari on social mediaYu Tang
Bvlgari ran social media campaigns on Chinese platforms Weibo and WeChat as well as Facebook to raise brand awareness among younger users. On Weibo and WeChat, they partnered with celebrities to share brand history and stories. This led to a spike in engagement when two spokeswomen announced their marriages while wearing Bvlgari rings. On Facebook, Bvlgari maintained control of their page to showcase their craftsmanship and artistic collaborations through visual media, gaining some success but less engagement than their Chinese campaigns.
Future of Broadcast Presentation _ leo ryanLeo Ryan
This document profiles Leo Ryan, the Group Head of Social at advertising agency Ogily. It provides details about Ryan's career in digital communications and social media, which spans over 15 years. He has held leadership roles at various agencies and has extensive experience working with major brands. The document discusses Ryan's views that the future of advertising lies in social, participatory media where audiences engage with user-generated content and share information organically.
company logos,taglines,history,founders,ceo's,products,advertisement videos,s...DevadattaSai Cheedella
company logos,taglines,history,founders,ceo's,products,advertisement videos,success story videos https://drive.google.com/open?id=1HZCGP2YZpXY25ggd7-mBGm4eygycGT5W
The document discusses key trends from the 2016 Cannes Lions International Festival of Creativity. It provides examples in 6 areas: 1) brands and inventions using creativity, 2) experimental storytelling, 3) creativity for social good, 4) intelligence and data meeting creativity, 5) immersive experiences with virtual reality, and 6) creativity with a personal and social touch. The conclusion emphasizes that inventions, storytelling, social impact, data, VR, and dialogue are nothing without creativity.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Unversità Studi di Padova, a.a. 2008/2009, corso Marketing Avanzato, Prof. Bettiol.
Marketing Project in colaboration with De Rigo S.p.A (eyewear).
Collaborated with a six-member team to rebrand Italian fashion firm Police by DeRigo. Carried out brand analysis. Created: a 3D model for the retail and flagship stores, a guerrilla marketing action plan, an interactive contest, a Facebook page, and an intervention of corporate social responsibility. Produced a video showing interviews of consumers and a news report about the product. Awarded best creative proposal by Police by DeRigo brand management team.
Mini Handles Life is a 9-day driving adventure for MINI owners that aims to build community and give participants a unique experience. Over the course of the adventure, participants will take part in socially impactful and enlightening experiences while showing what it means to have Mini's handle on life. The event is meant to highlight the diversity and creativity of the MINI brand community.
This document outlines a marketing campaign to promote 10 destinations in Indonesia. The campaign will consist of 3 integrated events: 1) A YouTube web series where influencers document a trip without cameras or phones, 2) An Instagram photo competition, and 3) An exhibition featuring a "Wonderful Race" game. The campaign aims to raise awareness of Indonesia's natural beauty and position it as a leisure destination, with a goal of influencing 4% of the target audience of young urban professionals to visit within 6 months. Key tactics include video content, hashtags, partnerships, and a press conference surrounding the exhibition event.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document is a newsletter titled "Brain Food: April 2013" that provides summaries of various digital technologies and online services from that month. It includes summaries of movie posters that function as WiFi hotspots, an empty shop converted into a community clothing exchange, a Facebook deactivation app, an augmented reality game in London, a QR code used as a job application test for tattoo artists, and several other new websites and apps.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
This document outlines a campaign to launch the new Skoda Yeti SUV model in Romania. The campaign objectives were to introduce the new car and position it as an adventurous vehicle suitable for both city and outdoor use. The target audience was active 30-year-olds living in urban areas. The two-phase campaign involved an initial two-week online teaser campaign using a fictional website and social media posts hinting at the Yeti's arrival. This was followed by the vehicle launch involving website banners, takeovers, and TV commercials directly promoting the Skoda Yeti's off-road and city capabilities.
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
The document provides a summary of trends, marketing strategies, research news, and creative works discussed in the October 2012 issue of a cultural fuel trend report newsletter. It profiles digital innovations from brands like Strongbow, Nike, and Ford. It also summarizes social media and design trends, including the rise of "shoppable" movies, a new social network called Pheed, and the simplification of logos. Insights into the importance of social media and generating attention are also presented.
This document discusses various examples of interactive design and integrated media. It begins with examples of using QR codes in advertising campaigns for brands like Bluefly, vitaminwater, and Boardwalk Empire. It then shows examples of interactive installations, including a Nike display that allowed users to control a video with their feet on a soccer ball. Other examples include an Absolut film launched on an interactive "movie theater" website, public art projects like placing red cubes around a city, and a music video filmed entirely with webcams across different locations.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The document provides a newsletter with sections on inspiration, trends, and insights. In the inspiration section, it highlights several creative advertisements including an interactive Omega watch ad, a robotic arm petitioning the Australian government, and LED bottles for Heineken. The trends section discusses companies offering employee happiness workshops and Nike's use of holographic advertising. The insights section examines the rise of online video advertisements and women's perceptions of their own beauty as shown in Dove's recent ad campaign.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Unversità Studi di Padova, a.a. 2008/2009, corso Marketing Avanzato, Prof. Bettiol.
Marketing Project in colaboration with De Rigo S.p.A (eyewear).
Collaborated with a six-member team to rebrand Italian fashion firm Police by DeRigo. Carried out brand analysis. Created: a 3D model for the retail and flagship stores, a guerrilla marketing action plan, an interactive contest, a Facebook page, and an intervention of corporate social responsibility. Produced a video showing interviews of consumers and a news report about the product. Awarded best creative proposal by Police by DeRigo brand management team.
Mini Handles Life is a 9-day driving adventure for MINI owners that aims to build community and give participants a unique experience. Over the course of the adventure, participants will take part in socially impactful and enlightening experiences while showing what it means to have Mini's handle on life. The event is meant to highlight the diversity and creativity of the MINI brand community.
This document outlines a marketing campaign to promote 10 destinations in Indonesia. The campaign will consist of 3 integrated events: 1) A YouTube web series where influencers document a trip without cameras or phones, 2) An Instagram photo competition, and 3) An exhibition featuring a "Wonderful Race" game. The campaign aims to raise awareness of Indonesia's natural beauty and position it as a leisure destination, with a goal of influencing 4% of the target audience of young urban professionals to visit within 6 months. Key tactics include video content, hashtags, partnerships, and a press conference surrounding the exhibition event.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document is a newsletter titled "Brain Food: April 2013" that provides summaries of various digital technologies and online services from that month. It includes summaries of movie posters that function as WiFi hotspots, an empty shop converted into a community clothing exchange, a Facebook deactivation app, an augmented reality game in London, a QR code used as a job application test for tattoo artists, and several other new websites and apps.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
This document outlines a campaign to launch the new Skoda Yeti SUV model in Romania. The campaign objectives were to introduce the new car and position it as an adventurous vehicle suitable for both city and outdoor use. The target audience was active 30-year-olds living in urban areas. The two-phase campaign involved an initial two-week online teaser campaign using a fictional website and social media posts hinting at the Yeti's arrival. This was followed by the vehicle launch involving website banners, takeovers, and TV commercials directly promoting the Skoda Yeti's off-road and city capabilities.
This document provides a summary of trends, creative works, and marketing strategies discussed in the November 2012 issue of the Cultural Fuel Trend Report. It highlights interactive digital window displays, QR code billboards, print ads without words, viral video campaigns, social media promotions, and customized online shopping experiences. The summary identifies new technologies, media, and techniques that marketers are using to engage customers.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
The document provides a summary of trends, marketing strategies, research news, and creative works discussed in the October 2012 issue of a cultural fuel trend report newsletter. It profiles digital innovations from brands like Strongbow, Nike, and Ford. It also summarizes social media and design trends, including the rise of "shoppable" movies, a new social network called Pheed, and the simplification of logos. Insights into the importance of social media and generating attention are also presented.
This document discusses various examples of interactive design and integrated media. It begins with examples of using QR codes in advertising campaigns for brands like Bluefly, vitaminwater, and Boardwalk Empire. It then shows examples of interactive installations, including a Nike display that allowed users to control a video with their feet on a soccer ball. Other examples include an Absolut film launched on an interactive "movie theater" website, public art projects like placing red cubes around a city, and a music video filmed entirely with webcams across different locations.
This document provides a summary of trends, marketing strategies, research insights, and creative inspirations from various advertising campaigns. It discusses innovative ideas from companies like Mini, Miele, Heineken, Volkswagen, Canal+, John Lewis, Google, Aldi, Liberty Mutual, and Turkish Airlines. The document analyzes over 15 campaigns, videos, and initiatives from the world of advertising.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
1. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
00
HIGHWAY
TO KHAN
INDEX
01 mongol rally
02 about us
03 why join?
04 quando e come
05 media
06 positioning
07 sponsor & endorsement
08 contacts
2. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
01
MONGOL RALLY
It was 2001 when two dauntless british guys, Mr. Tom and Mr. Joolz, had the questionable idea to set off for
the most remote place they could think of, just to test the endurance of their FIAT 126. They jumped on their car
straight away, with no changes of clothes, bringing nothing but a pack of cheap cigarettes and a hunting knife.
The place they were heading to was Ulaanbaatar: the Mongol Rally was born.
Although they obviously couldn’t see their adventure through, due to visas and passports issues, they had such
a great time they promised they would try it again.
The Mongol Rally is run by the League of Adventurists International Ltd, an award winning company based in the
UK committed to raising money for a good cause, recently smashing the target of gathering 1.5 million pounds.
It’s also their job to look carefully at where the money goes and how it will impact the societies the adventures
take place in.
The first organized rally took place in 2004: out of six teams that left London, four made it through deserts,
mountain ranges, bandits and dangers of any kind and reached Mongolia. From then on the number of partici-
pants grew rapidly: 2005 saw 43 vehicles on the starting grid (of which 18 were successful), that became 167
in 2006.
The teams signing up for this year’s competition will be almost 500!
Each team is asked to raise at least 1000 euros, money that will help children in need through charities such as
Mercy Corps Mongolia, Hope and Homes for children, Send a Cow and many more.
It is no classic rally either: you don’t need a 4WD and a GPS navigator to join; in fact, they are forbidden. To be
allowed, the vehicles must have an engine size up to 1.2 litres.
Regarding the route, there are no restrictions: every team will chose their own path to Ulaanbaatar. No assis-
tance of any kind is provided.
This year’s edition of the Mongol Rally leaves from Goodwood, UK on July 23rd.
Clearly, success is not guaranteed.
3. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
02
ABOUT US
FRANCESCO BARBIERI was born in Piacenza in 1982.
After completing his studies at the Liceo Classico, he entered the Civica Scuola di Cinema in Milan, where he
graduated in 2004. Pupil of Gaetano Sansone, Marco Bellocchio, Jean Claude Carrière, Stefano Benni and the
photographer Massimo Bersani.
Screenwriter, playwright and director. Among his works the short films “Crapa pansa” and “Lost in Montanaro”,
the documentary “Noi siam nati chissà quando chissà dove”, the stage play “Bianco silenzio”, all of which pre-
sented at international festivals.
FEDERICO MACCAGNI was born in Piacenza in 1986.
Liceo Scientifico graduate. He enrolls at Dams Cinema in Bologna. There he founds a cultural association
named NOART.
In 2007 he moves to Milan; in 2008 he graduates in Digital Film Making from SAE Institute. He gathers his most
brilliant schoolmates to found Lab8, a freelance videomakers network. In two years they have worked for several
communication agencies based in Milan, France and Spain. At the same time he is committed to projects with
a social purpose: “A satellite dish army” is a film about kurdistan and “Braccianti XXI secolo” illustrates the life of
immigrant farmworkers in the south of Italy.
FRANCESCO FANELLI was born in Piacenza in 1987.
He attends Liceo Classico. He then graduates from Cattolica in Milan, after studying abroad in China and the
US; he’s now specializing in Geography. He speaks English, Chinese and Spanish.
He loves cinema. Natural born traveller.
4. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
03
WHY JOIN?
We decided to participate for two reasons: first, we want to experience a different journey;
and secondly, we want to bring our solidarity and help to charities we will meet along the way.
Milan and Ulaanbaatar are easily linked by daily flights nowadays, and the plane is the only
means of travel we think of when planning to cover considerable distances. On the other
side, authors like Kapucinski, Rumiz and Bettinelli taught us the beauty of slow travels that let
you meet people and dip into sounds, faces and smells, giving you a real chance of under-
standing so different cultures. Staying away from the coldness of airports and the impersonal-
ity of hotel chains, and living instead the atmosphere of markets, public squares and hostels.
Getting our hands dirty to nourish our souls. This is our aim.
And to report about this absurd trip with the instruments that our work provides, photographs
and videos.
The other reason that drives us in undertaking the Mongol Rally is charity: on top of the
funding the organizers request, which is mandatory, we would love to meet volunteers from
associations we meet along the way, from Bosnia to Kurdistan, from Kazakhstan to Russia.
We would be honored to support, report about their awesome job and maybe set things for
future cooperation.
5. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
04
HOW AND WHEN
Mongol Rally will leave London at the end of July, to reach Mongolia in a time between 3
weeks and never. The only scheduled stop will be in Prague on day 2, then every team for
itself.
We, for the reasons stated above, are planning to take a bit of a detour: from Balkans to
Turkey and Kurdistan, where we have operated already. Then into Iran, Turkmenistan, Uzbeki-
stan, Kazakhstan, Russia and finally Mongolia.
Which makes approximately 14.000 kilometres; with a supposed average of 700 kms a day
it would still take no less than 20 days.
We’ll make use of several cameras; one will be placed on the roof of the vehicle, making sure
not to miss a single bit of it.
6. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
05
MEDIA
BLOG
The trip will be covered almost live, with daily updates: pics, videos and texts.
Taking advantage of the support from Lab8 organization and press agency, we’ll send the
materials and they’ll do the job for us.
The blog will be directly linked to major social networks (Facebook, Twitter, Vimeo, Youtube);
every blog post or video will be automatically shared through our network of contacts, maxi-
mizing visibility.
REPORT
We will report about the organizations visited through short films, photos and articles.
Keeping our eyes open for anything worthy we run up against.
PILLS
Quick tiny updates in pictures, videos or texts, just to keep the users up to date.
MOVIE
As soon as we are back, all the shot material will be put together to build a documentary
about the whole experience.
PHOTOGRAPHS
We’ll take both snapshots for the blog and artistic photos meant to be exposed.
ART
We want to realize something absolutely original. Like shooting the whole voyage with a sub-
jective micro-camera placed on the roof of the car.
7. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
06
POSITIONING
Our idea is to realize various material to be used in a wide range of different situations, making
the most of our different backgrounds and networks of contacts.
BLOG AND SOCIAL NETWORKS
Texts, photos and videos will have a strong visibility during the trip and immediately after.
WEB JOURNALISM
Articles from the blog will be reposted by the bloggers who wish to do so.
TRADITIONAL NEWSPAPERS
We’ll prepare articles including our best photographs to be sold to local and national newspa-
pers and magazines.
FESTIVALS
The short film?? will be submitted to festivals on a national and international scale.
The Adventurists themselves organize a contest for films produced by rally participants.
ART, PHOTOGRAPHY
Photography exhibitions.
ART, VIDEO
The experimental subjective video of the whole trip, shot from the car, will be exposed as
videoart.
8. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
07
SPONSOR &
ENDORSEMENT
We’re looking for partners and
sponsorship for our trip.
The logo will be visible on the
sidebar of our site, in the videos
and photographs taken through-
out the journey, and will be linked
to our project in any circum-
stance that will give it visibility.
9. VIDEO PRODUCTION
MOTION DESIGN www.lab8.biz via san calocero 9
NETWORK info@lab8.biz 20123 milano
08
CONTACTS
www.highwaytokhan.com
info@highwaytokhan.com
Francesco Barbieri
+39 380 3813381
farewell58@gmail.com
Federico Maccagni
+39 333 3228197
fmaccagni@lab8.biz