The document discusses branding, advertising, and corporate sponsorship. It notes that branding has become more prominent, with the average person encountering 1,500 examples of brand promotion daily. Corporate sponsorship of public events has increased 700% in the past 15 years. As examples, it describes a bridge in Toronto being painted silver for a season to promote Levi's jeans, and mentions that NASA plans to accept advertisements on future space flights. It concludes by stating that Pepsi wants to project its logo onto the moon.