What fits into a mobile related to a bank? What should an entrepreneur or a developer consider when making business in the Baltics? How does a bank link work?

1. © Swedbank
Money and Mobile: Swedbank
Erkki Saarniit, Head of E-Channels Operations, Swedbank

2. © Swedbank
What fits into mobile?

3. © Swedbank
What fits into mobile? Today?
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Picture: www.clickaphone.co.uk
App: account
balance, quick
overview
Calls to bank
SMS notifications

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What fits into mobile? Actually today.
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Picture: www.clickaphone.co.uk
App: account
balance, quick
overview
Authentication and
signature (mobile-ID)
Payment in internet
(mobile bank link or
card)
Calls to bank
SMS notifications
Browser: whole
internet bank
Transfer to a friend
E-mails to and from
bank
Location based
recommendations:
ATMs, branches,
discounts

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What fits into mobile? Today/tomorrow.
5
Picture: www.clickaphone.co.uk
App: most of bank
stuff
Authentication and
signature (mobile-ID)
Payment in a shop
Payment in internet
(mobile bank link or
card)
Calls to bank
SMS notifications
Browser: whole
internet bank
Transfer to a friend
E-mails to and from
bank
Location based
recommendations:
ATMs, branches,
discounts
Location based offers

6. © Swedbank
For entrepreneurs...

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Bank link as the most popular payment method
in the Baltics
• When having Baltic customers, definitely have a bank link as a payment possibility.
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Have some bank’s
internet bank agreement,
have bank link payment
possibility
1/3 have a
card with
online
payment
functionality
Have ever used
the card for
mobile purchases
Have ever used
the card for
online purchases
1/3 have ever
used
banklink for
online purchases
Have ever used
banklink for
mobile purchases

8. © Swedbank
Expand your audience
• Offer payment options based on the region.
• Use as many possible payment options as financially
reasonable.
• Offer internationally known payment options – credit cards,
PayPal etc. to attract customers worldwide.
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How bank link looks like in mobile?
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For developers...

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Bank link in the Baltics is easy to implement
• You will need a contract and exchange certificates.
• You will need to send and receive packages based on simple
specification.
• You should use HTTPS. And a good web server certificate.
• You don’t have to do anything in order to look good in mobile.
More information about bank link:
https://www.swedbank.ee/business/cash/ecommerce/banklink/description
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Any other cool stuff?

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• Swedbank’s mobile app on of the most popular apps in Estonia
– more than 130 000 downloads.
• More than 200 000 Swedbank customers have a smartphone.
• For mobile bank and bank link you don’t have to have an app,
you just need a more or less modern mobile browser.
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Fun facts
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Total downloads ANDROID IPHONE

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15. © Swedbank
Thank you!
Questions?
Find me later or contact me:
Erkki Saarniit
Erkki.Saarniit@swedbank.ee
+372 888 7192
http://www.linkedin.com/in/erkkisaarniit