Designers would like to create web-based solutions that would work on different devices, but the user experience may differ across the devices, which may complicate the work of designers.
The research sought answers to how users perceive different web interactions and whether there are any differences in the perceptions of interactions among laptops and smartphones.
8. Research Design
Individual Situation
Product Time
Diversity in UX
Diversity in UX. Source based on Karapanos 2010.
Constant
Constant
Products A B C D:
2 designs on laptop , 2
designs on smartphone
Different participants
Experimental research design
14. Analysis: Comparison
of Pragmatic and
Hedonic Qualities
superfluous too task-oriented
hedonic quality (HQ)
pragmatic quality (PQ)
too self-oriented self-oriented desired
task-orientedneutral
-3
-2
-1
0
1
2
3
-3 -2 -1 0 1 2 3
Episode 2
PQ;HQ; 2,0168; 1,0882 Episode 4
PQ;HQ; 2,4538; 1,0084
Episode 1
PQ;HQ; 0,9832; -0,3277
Episode 3
PQ;HQ; 1,0924; -0,4328
“button to group”
“button to
group”
“drag and
drop”
“drag and drop”
• A comparison of pragmatic
and hedonic qualities helps
designers to design towards,
for example, a more desired
or a more task-oriented
solution.
• “Drag and drop” design was
more desired, whereas
“button to group” was more
task-oriented.
confidence
intervals
15. Analysis: Comparison of AttrakDiff Word Pairs
unruly manageable
isolating connective
unprofessional professional
tacky stylish
cheap premium
alienating integrating
separates me brings me closer
unpresentable presentable
conventional inventive
unimaginative creative
cautious bold
conservative innovative
dull captivating
undemanding challenging
ordinary novel
unpleasant pleasant
ugly attractive
disagreeable likeable
rejecting inviting
bad good
repelling appealing
discouraging motivating
HQ-IHQ-SATT
technical human
complicated simple
impractical practical
cumbersome straightforward
unpredictable predictable
confusing clearly structured
unruly manageable
isolating connective
unprofessional professional
tacky stylish
cheap premium
alienating integrating
separates me brings me closer
unpresentable presentable
conventional inventive
unimaginative creative
cautious bold
conservative innovative
dull captivating
PQHQ-IHQ-S
-3 -2 -1 0 1 2 3
“button to group” “drag and drop” “button to group” “drag and drop”