Swedbank - Money & Mobile

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Swedbank - Money & Mobile

  1. 1. © Swedbank Money and Mobile: Swedbank Erkki Saarniit, Head of E-Channels Operations, Swedbank
  2. 2. © Swedbank What fits into mobile?
  3. 3. © Swedbank What fits into mobile? Today? 3 Picture: www.clickaphone.co.uk App: account balance, quick overview Calls to bank SMS notifications
  4. 4. © Swedbank What fits into mobile? Actually today. 4 Picture: www.clickaphone.co.uk App: account balance, quick overview Authentication and signature (mobile-ID) Payment in internet (mobile bank link or card) Calls to bank SMS notifications Browser: whole internet bank Transfer to a friend E-mails to and from bank Location based recommendations: ATMs, branches, discounts
  5. 5. © Swedbank What fits into mobile? Today/tomorrow. 5 Picture: www.clickaphone.co.uk App: most of bank stuff Authentication and signature (mobile-ID) Payment in a shop Payment in internet (mobile bank link or card) Calls to bank SMS notifications Browser: whole internet bank Transfer to a friend E-mails to and from bank Location based recommendations: ATMs, branches, discounts Location based offers
  6. 6. © Swedbank For entrepreneurs...
  7. 7. © Swedbank Bank link as the most popular payment method in the Baltics • When having Baltic customers, definitely have a bank link as a payment possibility. 7 Have some bank’s internet bank agreement, have bank link payment possibility 1/3 have a card with online payment functionality Have ever used the card for mobile purchases Have ever used the card for online purchases 1/3 have ever used banklink for online purchases Have ever used banklink for mobile purchases
  8. 8. © Swedbank Expand your audience • Offer payment options based on the region. • Use as many possible payment options as financially reasonable. • Offer internationally known payment options – credit cards, PayPal etc. to attract customers worldwide. 8
  9. 9. © Swedbank How bank link looks like in mobile? 9
  10. 10. © Swedbank For developers...
  11. 11. © Swedbank Bank link in the Baltics is easy to implement • You will need a contract and exchange certificates. • You will need to send and receive packages based on simple specification. • You should use HTTPS. And a good web server certificate. • You don’t have to do anything in order to look good in mobile. More information about bank link: https://www.swedbank.ee/business/cash/ecommerce/banklink/description 11
  12. 12. © Swedbank Any other cool stuff?
  13. 13. © Swedbank • Swedbank’s mobile app on of the most popular apps in Estonia – more than 130 000 downloads. • More than 200 000 Swedbank customers have a smartphone. • For mobile bank and bank link you don’t have to have an app, you just need a more or less modern mobile browser. 13 Fun facts 0 500 1 000 1 500 2 000 2 500 3 000 3 500 Total downloads ANDROID IPHONE
  14. 14. © Swedbank 14
  15. 15. © Swedbank Thank you! Questions? Find me later or contact me: Erkki Saarniit Erkki.Saarniit@swedbank.ee +372 888 7192 http://www.linkedin.com/in/erkkisaarniit

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