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MoMA_Team1-1
MoMA is one of the largest and most influential modern art museums in the world, founded in 1929. It seeks to create a dialogue between established and experimental art, both past and present. The Barbarian Group believes partnering with MoMA could help the museum engage more with millennials through social media campaigns and partnerships with fashion brands popular among younger audiences. This would help increase museum visits and online conversations to prove MoMA embraces innovation in the digital age.
MoMA_Team1-1
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- 2. History of #MoMA Founded in1929 as a challenge to more conservative, traditional museums, MoMA is one of the largest and most influential museums in the world, devoted exclusively to modern art. Its annual revenue is about $145 million and net assets is over $1 Billion.
- 3. MoMA seeks tocreate a dialogue between the established and the experimental, the past and present, in an environment that is responsive to the issues of modern and contemporary art, while being accessible to a public that ranges from scholars to children. MoMA’s mission
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- 7. TBG + MoMA =win.• MoMA has an In-house design studio • Never partnered with an agency • Absence of aggressive marketing campaigns since Julia Hoffman left MoMA • Strong PR but weak social media engagement TBG is the perfect New York loving, tech obsessed agency for MoMA :) 🎉
- 8. 18-34 years old,increasingly mobile, more local than international, always on the look out for music, fashion & tech related events around the city. Avid users of social media and love engaging with their favorite brands on Instagram and twitter. target audience
- 9. Bring Millennials intoMoMA Community Our Goal
- 10. The tech that fascinatesthem The trends in art that they love The channels they use to communicate We’ll use what we KNOW.
- 11. Current state ofaffairs
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- 15. Expand Social MediaPromotion / Following live stream contests & giveaway cross promotion with ps1post event coverage & interviews
- 16. Engaging Social Campaigns fashion @MoMA art yourself geo-filter
- 17. How to BringMillennials to MoMA Store
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- 19. Herpen Watanabe Yamamoto Nick CaveYing Gao LindaKostowski Thom Browne Rei Kawakubo
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- 22. t Lorem ipsum dolorsit amet, consectetur adipiscing elit. Donec eleifend posuere malesuada. Praesent sagittis sem et ex consectetur, at iaculis quam egestas. Etiam condimentum justo est. Sed nisl felis, fermentum vitae fermentum non, fringilla bibendum turpis. Maecenas non fermentum dui. Curabitur vel mattis est. art t Pablo Picasso artist
- 23. t Pablo Picasso artist t Lorem ipsumdolor sit amet, consectetur adipiscing elit. Donec eleifend posuere malesuada. Praesent sagittis sem et ex consectetur, at iaculis quam egestas. Etiam condimentum justo est. Sed nisl felis, fermentum vitae fermentum non, fringilla bibendum turpis. Maecenas non fermentum dui. Curabitur vel mattis est. art
- 24. tPablo Picasso artist Lorem ipsumdolor sit amet, consectetur adipiscing elit. Donec eleifend posuere malesuada. Praesent sagittis sem et ex consectetur, at iaculis quam egestas.
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- 30. “I put myheart and my soul into my work… and have lost my mind in the process.”
- 31. • Increase MuseumVisits • More conversations, impressions online • Form associations / partnerships with respected and innovative brands • Prove MoMA embraces innovation in the digital age Measures for success
Editor's Notes
- #17 #IWearArt OR #IAMart Campaign will be pushed on social channels twice a year in association with NYFW. people will be encouraged to dress their artsy best and share pictures on twitter and Instagram. This will in turn drive UGC and the “best dressed” will get a mention on all the social media pages. Partner with Snapchat to create a filter on snapchat with the most famous art at MoMA and run it for a month (sept-oct). We recommend this be partnered with an on ground event with a famous artist like “Tim Burton” for example The Challenge: Design the official MoMA location filter for Snapchat that represents the creativity of the Museum
- #21 We’ll help expand MoMA’s digital capabilities by improving and enhancing their museum app with the latest technology.