The document contains summaries of copy work for various clients, including: 1) A global non-profit seeking projects to benefit women and children in areas like business, health, agriculture and education. 2) A proposal to honor a former governor of Indiana for his leadership in growing the state's economy despite difficult times. 3) Branding development for a high-quality artist book publisher. 4) A marketing campaign for an Italian street food shop bringing traditional flavors to Los Angeles.

1. H|j|P
copy work

2. 1309 Muncie Pike • Jonesboro, Indiana 46938 • 317.504.0160 • hjpetersonwriter@gmail.com
HEIDI J. PETERSON
copy work portfolio

3. REALRELATIONSHIPS
Bhavana World Project’s mission is to
make significant and meaningful
contributions to a life of wellbeing for
individuals and society.
We have a special interest in projects
that focus on the well being of women
and children and that enhance important
aspects of society such as business,
health, agriculture, and education.
BE AN AGENT OF CHANGE
004
Bhavana World Project
Tag-line and website copy for Global organization seeking
projects with FairTrade makers and products

4. A man known for saying “we” rather than “I,” Governor
Daniels overcame great obstacles during the economic
meltdown of our recent past and succeeded in making
Indiana a successful state despite the odds. Due to his
leadership, the state’s economy is growing once again, in
part because it has become more conducive to the
entrepreneur and new business start-ups. Indiana can
move forward into a viable and competitive future with
a stable economic base. Therefore, this simple measure
of quality is a testament to the collaboration of the
newly developed nonprofit organization, Herron School
of Art and Design, the Basile Center for Art, Design and
Public Life and local small business owner, Herron
alumnus and faculty member Herb Vincent Peterson
and Proof Design Co.
Honoring leadership
that lifts the arc of progress in Indiana
Mitch Daniels Leadership Foundation
Proposal copy for a community award [and scholarship] in
honor of former Indiana Governor Mitch Daniels.006

5. REDVOGEL
PRESS
™
008
Redvogel Press
Brand naming and development. New business name for
high quality artist book publisher.

6. New definition of Teggia in the US…
Teggia melds the traditional, familial staple with the
fast-paced, contemporary lifestyle. It is the
translation of a popular Romagnolo street food into
a unique, composite identity where old becomes
new and hip is handmade. It beckons Los Angeles
residents to sit down, eat fresh, together.
natural italian
TEGG A™
010
Teggia
New business branding campaign for Teggia, an Italian
street food and sandwich shop. Tag-Lines and copy for TV.

7. 012

8. 30 Years of Photographic Work, a
Retrospective from Linda Adele Goodine, is
a stunning collection of 50 large photographic
murals that were created in the Panhandle of
Florida, the Gulf of Mexico, New Zealand,
and the Everglades. This retrospective
articulates Goodines love of literary
references from Shakespeare and Plath, to
Rumi poems and the famous words of
Faulkner and Jorge Luis Borges.
014
Linda Adele Goodine
Marketing Copy used for major 30 year retrospective exhibition.

9. MASS MOVEMENTS and historical changes
affect every nation on our planet. On March
11, 2011, following the nuclear reactor
explosions at the Fukushima Daiichi plant in
Japan, our world was forever altered. By
creating the documentary to which this
website is dedicated, we are not only hoping
to raise awareness about the plight of the
local Japanese citizens suffering in the wake
of this unremitting cover-up and disaster;
but, also to diligently work in preventing a
similar catastrophe from occurring in the
United States. The Nuclear Free California
Movement succeeded in permanently
closing the long troubled San Onofre nuclear
generating station in June 2013; and, is now
focusing on California's last remaining
nuclear power plant located at the Diablo
Canyon site. Diablo Canyon, like San Onofre
and Fukushima Daiichi, sits on the ocean in
an active earthquake and tsunami zone. Our
planet and people cannot handle a second
FUKUSHIMA-LIKE TRAGEDY.
016
Eon: Shutdown documentary
Website copy to market a documentary film.

10. ©2016 HEIDI J. PETERSON