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MOKSHSHIL
Dukh ma che sangaath,
Tamne che mokhshshil no saath
-After death service
Working Model Of MOKSHSHIL
Consumer ResearchConsumer Research
10 persons of different age group
Discusseed for 30 minitues
Admin Person of smashan,
Doctors of MEDILINK & PAREKH”S Hospital
Survey with questionnaire
100 respondents by judgmental
sampling.
Consumer InsightConsumer Insight
Quantitative Findings
(1) 93% are ready to take this service if it requires
(2) More than 80%are facing Problems Like,
AntimKriya arrangements
Kriya-Karam Arrangements
Arrangements for Relatives
Besana Arrangements
(3) 60% People end up paying more than 50,000 for all after
death kriyas.
(4) Youth-age group 25-35, are not aware about any after
death rituals and require a helpline No for services.
MARKETING STRATEGY
A BIGGEST CHALLENGE
• Need to create brand image and awareness about our
services
• Tie-ups with hospitals
• Tie-ups with smashans at Ahmedabad
• Social media communities
• Tie-ups with suppliers & vendors
• Tie-ups with NGOs’
• With advertisements of Shraddhanjali as a form of continuous
channel for awareness
INITIAL REQUIREMENTs
• One hearse (shub vahini)
• 2 Employees
• 2 mobile handsets
• Generating awareness
Presented By:-
1 Prof.Bilva Desai Singh
2. Prof. Abhijeet Singh
THANK YOU
Presented By:-
1 Prof.Bilva Desai Singh
2. Prof. Abhijeet Singh
THANK YOU

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Mokshshil

  • 1. MOKSHSHIL Dukh ma che sangaath, Tamne che mokhshshil no saath -After death service
  • 2.
  • 3. Working Model Of MOKSHSHIL
  • 4. Consumer ResearchConsumer Research 10 persons of different age group Discusseed for 30 minitues Admin Person of smashan, Doctors of MEDILINK & PAREKH”S Hospital Survey with questionnaire 100 respondents by judgmental sampling.
  • 6. Quantitative Findings (1) 93% are ready to take this service if it requires (2) More than 80%are facing Problems Like, AntimKriya arrangements Kriya-Karam Arrangements Arrangements for Relatives Besana Arrangements (3) 60% People end up paying more than 50,000 for all after death kriyas. (4) Youth-age group 25-35, are not aware about any after death rituals and require a helpline No for services.
  • 7. MARKETING STRATEGY A BIGGEST CHALLENGE • Need to create brand image and awareness about our services • Tie-ups with hospitals • Tie-ups with smashans at Ahmedabad • Social media communities • Tie-ups with suppliers & vendors • Tie-ups with NGOs’ • With advertisements of Shraddhanjali as a form of continuous channel for awareness
  • 8. INITIAL REQUIREMENTs • One hearse (shub vahini) • 2 Employees • 2 mobile handsets • Generating awareness
  • 9. Presented By:- 1 Prof.Bilva Desai Singh 2. Prof. Abhijeet Singh THANK YOU
  • 10. Presented By:- 1 Prof.Bilva Desai Singh 2. Prof. Abhijeet Singh THANK YOU