Download as PDF, PPTX
Uploaded byGRECO Consulting
Ken degilio brand camp v2.key
The document outlines a branding workshop led by Ken Degilio, focusing on the importance of authentic brand identity and storytelling. It highlights the challenges of brand audits and encourages participants to explore their unique brand characteristics through case studies and practical exercises. Additionally, it includes resources and a survey link for further engagement.
More Related Content
Ken degilio brand camp v2.key
- 1. ken DeGilio, BrandCoach Realtors, What is Your authentic Brand? 100% Authentic
- 2. ALGO ken DeGilio.com, BrandCoach Today’s Agenda BRAND AUDIT CHALLENGE BRAND IDENTITY CHALLENGE STORY CHALLENGE
- 3.
- 4. ken DeGilio, BrandCoach
- 5. Why Branding rocks YOURBRAND YOUR BRAND PROMISE YOUR BRAND IDENTITY “Visuals have an emotional power for your audience.” Laura Ries
- 6. ? What is Your authenticBrand? ?? ? ? ? ? ?? ? Tim Ferriss
- 7.
- 8. BRAND AUDIT CHALLENGE 3-LeggedIntro Race
- 9. brand identity COLOR THEORY MESSAGING VISUALHAMMER How do you consistently communicate your authentic brand?
- 10.
- 11.
- 13. Visual Hammer Your Brandmark= Brand Equity A brand is a set of distinguishing characteristics that differentiates a company, product or service from another company, product or service.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. “When you tella story about an apparently trivial incident, it exposes the entire fabric of your character.” Stephen Denning STORYTELLING Tell the Right Story. Tell the Story Right.
- 20.
- 21.
- 22.
- 23.
- 24. We MADE IT! ALGO BRAND IDENTITY BRANDAUDIT STORY
- 25. resources Adobe Spark Medium PitchEngine/TinyPitch Dan Schawbel, personalbrandingblog.com KenDeGilio.com, Brand Coach Blog Please Complete Survey: http://www.kendegilio.com/ypn