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MODULE BOOKLET



Module Title
Concepts in International Events Management

Module Code
LTP067LE




Session
AUTUMN

Teaching Period
August 31 – September 7th 2012
Module Leader
Nicole Ferdinand
Other Teaching Staff
Steffan Fokemma and Theo de Jong
Module Booklet Contents



Welcome to Concepts in International Events Management

Details of the Staff teaching team
Name of Module Leader                     Nicole Ferdinand
Office Location                           Stapleton House – SH3-20
Email                                     n.ferdinand@londonmet.ac.uk
Telephone                                 +44 (0) 207 133 3827
Office Hours                              Mondays 16:00-18:00 (GMT)



Programme of Lecture Topics – Seminar/Workshop/Practical details

 Session       Details
 31/08/12      Introductory Lecture (8:30-9:15)
               Contemporary Issues in International Events Management – Ambush Marketing:
  03/9/12
               Innovative or Immoral? (9:30-11:15)
 03/09/12      Changing the World One Event at a Time – Life Changing Events (12:00-13:30)
 04/09/12      SUP 11 City Tour prologue (4:30-6:00)
 04/09/12      SUP City Tour starts (8:30-11:00)
 04/09/12      SUP City Tour activity continues (14:00-15:30)
 05/09/12      An International Approach to Events Management (09:30-11:15)
 05/09/12      International Event Management Case (12:00-15:30)
 06/09/12      Events: Product Service or Experience (8:45-10:15)
 06/09/12      Student Presentations (10:30-12:00)
 06/09/12      Authenticity in Events (15:15-16:45)
 07/09/12      Lights, Camera, Authenticity (14:15-16:00)
 07/09/12      Cultural Events Marketing (16:00-17:30)


Essential Books/on line resources including Weblearn/Blackboard

        Ferdinand, N. and Kitchin, P. (2012) Events Management: An International Approach. London:
        Sage

Required/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard

        Brassington, F. & Pettit, S. (2006), Principles of Marketing (4th Edition), Essex, Pearson Education
        Limited Chapters 7 and 22 or equivalent reading in Kotler
        Hirschman, E. and Holbrook, M. (1982) Hedonic consumption: emerging concepts, methods and
        propositions, Journal of Marketing, 46,(3) 92-101
        Greenwood, D.J. (1977) Culture by the pound: An anthropological perspective on tourism as
        cultural commodification, In V.L. Smith (Ed.) Hosts and Guests: The Anthropology of Tourism,
        Second Edition, Philadelphia: University of Philadelphia Press, 171-186
        Chhabra, D., Healy, R., Sills, E. (2003) Staged authenticity and heritage tourism, Annals of Tourism
        Research, 30 (3) 702-719
        Cole, S. (2007). Beyond authenticity and commodification, Annals of Tourism Research, 34 (4),
        943-960
Additional/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard

       Berridge G. (2007) Events Design & Experience, Oxford: Butterworth Heinemann
       Bowdin, G, McDonnell, I, Allen, J and O’Toole, W (2010) Events Management,
               Oxford: Butterworth-Heinemann*
       Getz D. (2007) Event Studies, Butterworth Heinemann, Oxford*
       Getz, D. (2005) Event Management and Event Tourism, New York: Cognizant Communication
       Corporation
       Kotler, P. et al (2005) Principles of Marketing (4th European Edition), Essex, Pearson Education Limited
       Morgan, M., Lugosi, P. and Ritchie, J.R.B. (eds.) (2010) The Tourism and Leisure Experience: Consumer
       and Managerial Perspectives, Bristol: Chanel View Publications
       Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a
       stage. Boston, Mass: HBS Press.
Module Assessment Details



There is one component of assessment for LTP067LE:

Coursework: Students will individually complete ONE of the following questions:

    1. Discuss the relevance of the concept of sustainability to the practice of events management by
       making reference to an international event with which you are familiar.
                                                       OR

    2. Critically assess the authenticity of an event you have recently attended.

                                                             OR

    3. Using an event that you know well as an example, explore the reasoning behind its classification as
       an “experience good”.

Assessment Criteria



    GRADE         PERCENTAGE              INDICATORS OF PERFORMANCE


  Distinction             90-100%                  As below, with highly sophisticated level of theorisation and
                       (exceptional)          innovative conceptualisation or methodology
                           80-89%                  As below, with greater insight/originality and wider/deeper
                         (superior)           engagement with the literature
                           75-79%                  Authoritative grasp of conceptual context
                        (confident)                Insight or originality in way topic is conceptualised or developed
                                                   Comprehensive integration of relevant literature/debates
                                                   Advanced scholarly style (of publishable quality)
                          70-74%                   Strong grasp of conceptual context
                           (solid)                 Insight in way topic is conceptualised or developed
                                                   Good integration of relevant literature/debates
                                                   Scholarly style (publishable with minor revisions)
     Merit                60-69%                   Good conceptual understanding
                        (very good)                Critical analysis using an appropriate range of sources
                                                   Clarity and precision in presenting arguments


     Pass                 55-59%          As below, plus stronger on critical analysis
                        (promising)
                          50-54%                   Basic grasp of essential concepts/theory/sources
                         (passable)                Some analysis/interpretation
                                                   Reasonably clear and orderly presentation
                          45-49%                   Largely descriptive
                      (borderline fail)            Limited interpretation
                                                   Limited range of sources
                                                   Lack of coherence and clarity
                            40-44%        As above, with greater lack of interpretation
      Fail            (near borderline)
                            30-39%        Descriptive, unfocused work, lacking in interpretative or conceptual
                           (low fail)     dimension and use of sources
                             0-29%        Incomplete or inconsistent work
                        (inadequate)

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Module Booklet for Concepts in International Events Management

  • 1. MODULE BOOKLET Module Title Concepts in International Events Management Module Code LTP067LE Session AUTUMN Teaching Period August 31 – September 7th 2012 Module Leader Nicole Ferdinand Other Teaching Staff Steffan Fokemma and Theo de Jong
  • 2. Module Booklet Contents Welcome to Concepts in International Events Management Details of the Staff teaching team Name of Module Leader Nicole Ferdinand Office Location Stapleton House – SH3-20 Email n.ferdinand@londonmet.ac.uk Telephone +44 (0) 207 133 3827 Office Hours Mondays 16:00-18:00 (GMT) Programme of Lecture Topics – Seminar/Workshop/Practical details Session Details 31/08/12 Introductory Lecture (8:30-9:15) Contemporary Issues in International Events Management – Ambush Marketing: 03/9/12 Innovative or Immoral? (9:30-11:15) 03/09/12 Changing the World One Event at a Time – Life Changing Events (12:00-13:30) 04/09/12 SUP 11 City Tour prologue (4:30-6:00) 04/09/12 SUP City Tour starts (8:30-11:00) 04/09/12 SUP City Tour activity continues (14:00-15:30) 05/09/12 An International Approach to Events Management (09:30-11:15) 05/09/12 International Event Management Case (12:00-15:30) 06/09/12 Events: Product Service or Experience (8:45-10:15) 06/09/12 Student Presentations (10:30-12:00) 06/09/12 Authenticity in Events (15:15-16:45) 07/09/12 Lights, Camera, Authenticity (14:15-16:00) 07/09/12 Cultural Events Marketing (16:00-17:30) Essential Books/on line resources including Weblearn/Blackboard Ferdinand, N. and Kitchin, P. (2012) Events Management: An International Approach. London: Sage Required/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard Brassington, F. & Pettit, S. (2006), Principles of Marketing (4th Edition), Essex, Pearson Education Limited Chapters 7 and 22 or equivalent reading in Kotler Hirschman, E. and Holbrook, M. (1982) Hedonic consumption: emerging concepts, methods and propositions, Journal of Marketing, 46,(3) 92-101 Greenwood, D.J. (1977) Culture by the pound: An anthropological perspective on tourism as cultural commodification, In V.L. Smith (Ed.) Hosts and Guests: The Anthropology of Tourism, Second Edition, Philadelphia: University of Philadelphia Press, 171-186 Chhabra, D., Healy, R., Sills, E. (2003) Staged authenticity and heritage tourism, Annals of Tourism Research, 30 (3) 702-719 Cole, S. (2007). Beyond authenticity and commodification, Annals of Tourism Research, 34 (4), 943-960
  • 3. Additional/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard Berridge G. (2007) Events Design & Experience, Oxford: Butterworth Heinemann Bowdin, G, McDonnell, I, Allen, J and O’Toole, W (2010) Events Management, Oxford: Butterworth-Heinemann* Getz D. (2007) Event Studies, Butterworth Heinemann, Oxford* Getz, D. (2005) Event Management and Event Tourism, New York: Cognizant Communication Corporation Kotler, P. et al (2005) Principles of Marketing (4th European Edition), Essex, Pearson Education Limited Morgan, M., Lugosi, P. and Ritchie, J.R.B. (eds.) (2010) The Tourism and Leisure Experience: Consumer and Managerial Perspectives, Bristol: Chanel View Publications Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a stage. Boston, Mass: HBS Press.
  • 4. Module Assessment Details There is one component of assessment for LTP067LE: Coursework: Students will individually complete ONE of the following questions: 1. Discuss the relevance of the concept of sustainability to the practice of events management by making reference to an international event with which you are familiar. OR 2. Critically assess the authenticity of an event you have recently attended. OR 3. Using an event that you know well as an example, explore the reasoning behind its classification as an “experience good”. Assessment Criteria GRADE PERCENTAGE INDICATORS OF PERFORMANCE Distinction 90-100% As below, with highly sophisticated level of theorisation and (exceptional) innovative conceptualisation or methodology 80-89% As below, with greater insight/originality and wider/deeper (superior) engagement with the literature 75-79% Authoritative grasp of conceptual context (confident) Insight or originality in way topic is conceptualised or developed Comprehensive integration of relevant literature/debates Advanced scholarly style (of publishable quality) 70-74% Strong grasp of conceptual context (solid) Insight in way topic is conceptualised or developed Good integration of relevant literature/debates Scholarly style (publishable with minor revisions) Merit 60-69% Good conceptual understanding (very good) Critical analysis using an appropriate range of sources Clarity and precision in presenting arguments Pass 55-59% As below, plus stronger on critical analysis (promising) 50-54% Basic grasp of essential concepts/theory/sources (passable) Some analysis/interpretation Reasonably clear and orderly presentation 45-49% Largely descriptive (borderline fail) Limited interpretation Limited range of sources Lack of coherence and clarity 40-44% As above, with greater lack of interpretation Fail (near borderline) 30-39% Descriptive, unfocused work, lacking in interpretative or conceptual (low fail) dimension and use of sources 0-29% Incomplete or inconsistent work (inadequate)