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Entrepreneurial Process
1
What is Entrepreneurial
Process?
2
5 Steps of the
Entrepreneurial Process
1. Discovery
2. Concept Development
3. Resourcing
4. Actualization
5. Harvesting
3
4
Concept
Development
Actualization
Step 1: Discovery
 The stage in which the
entrepreneur generates ideas,
recognizes opportunities, and
studies the market.
 Entrepreneurs consider the following:
 Hobbies or Skills
 Consumer Needs and Wants
 Conduct Surveys and Questionnaires
 Study Demographics
5
Step 2: Concept
Development
 Entrepreneurs prepare the following in this
step:
 Develop a Business Plan
 A detailed proposal describing the business idea
 Choose Location for the Business
 Is the business online or does it have a physical location for
customers to visit to purchase products, services or
combinations.
 Decide if the idea will need a Patent or Trademark
 Patent –
 Trademark -
6
Step 3: Resourcing
 The stage in which the entrepreneur
identifies and acquires the financial,
human, and capital resources needed
for the venture startup, etc.
 Entrepreneurs contemplate the following:
 Identify Potential Investors
 Apply for loans, grants and financial assistance
 Hire employees
7
Step 4: Actualization
 The stage in which the
entrepreneur operates the
business and utilizes resources
to achieve its goals / objectives
 Entrepreneurs prepare for the
following:
 Grand Opening of the Business
 Day to Day Operations of the Business
8
Step 5: Harvesting
 The stage in which the
entrepreneur decides on venture’s
future growth, development, or
demise.
 Entrepreneurs consider the following:
 Future Plans for the Business:
 Expansion to additional locations
 Company to change structure
9
Starting a Business
Understand the procedures and
requirements
for starting a business.
10
Starting a Business
1. Develop a Business
Plan
2. Acquire Finances
3. Meet Legal
Requirements
11
Develop a Business Plan
A Business Plan is a detailed
proposal that describes a
new business.
 Business Plans are:
 Presented to potential investors and
lenders
 Most business plans are 30+ pages
12
Purposes of a Business Plan
 Business Plans are used to:
 Obtain Financing
 Banks and Potential Lenders require a
business plan
 Helps organize and analyze data critical to
new business.
 Provides a start-up proposal
 Provides and outline to follow when starting
the business.
13
(1-3)
Components of a Business Plan
 Executive Summary:
 Brief one to two page description of the key
points of each section of the business plan
 Product/Service Plan:
 Presents Product or Service being offered
 Unique features of the Product or Service
 Management Team Plan:
 Qualifications of the Entrepreneur
 Qualifications of any Partners who may be
involved in the business venture
14
(4-6)
Components of a Business Plan
 Industry/Market Analysis:
 Analyzes the: Customers / Competition / Industry
/ Demographic / Geographic and Economic data
 Operational Plan:
 Includes all processes involved in producing
and/or delivering the product or service to the
customer
 Organizational Plan:
 Management philosophy of the business
 Key management personnel
 Key employment policies
15
(7-9)
Components of a Business Plan
 Marketing Plan:
 Describes how the business will make its customers aware of its products/
services.
 The Market being served / Marketing Strategies / Promotional Plan /
Marketing Budget
Growth Plan:
 Presents plan for future expansion of the business
 Financial Plan:
 Includes financial statements that will help forecast the future
financial health of the business.
16
Finance the Business
Identify Potential Investors
 Examples:
 Family and Friends
 Other Businesses
 Employees
 Contact Financial Agencies for loans, grants and financial
assistance:
 Small Business Administration
 Banks / Credit Unions
 Insurance Companies
17
The Legal Environment
 Additional Legal Requirements for some businesses:
 Permits, Certifications or Licenses:
 an official document giving someone authorization to run their business under the extension
of the direction of the Local, State and Federal Laws.
 Contracts:
 a written or spoken agreement, especially one concerning employment, sales, or tenancy,
that is intended to be enforceable by law.
 Zoning Laws:
 specify the areas in which residential, industrial, recreational or commercial activities may
take place.
 Taxes:
 a enforced contribution of funds to state revenue, levied by the government on workers'
income and business profits or added to the cost of some goods, services, and transactions.
18
Protecting Your Business
 More Legal Documents to Protect Your
Business:
 Trademarks:
 Protects a business’ name / logo.
 Patents:
 Protects the invention of products or processes from theft.
 Copyrights:
 Protects Creative Works: Literary, Musical, Dramatic, Artistic works
19

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Module_3_-_Entrepreneurship.pptx

  • 3. 5 Steps of the Entrepreneurial Process 1. Discovery 2. Concept Development 3. Resourcing 4. Actualization 5. Harvesting 3
  • 5. Step 1: Discovery  The stage in which the entrepreneur generates ideas, recognizes opportunities, and studies the market.  Entrepreneurs consider the following:  Hobbies or Skills  Consumer Needs and Wants  Conduct Surveys and Questionnaires  Study Demographics 5
  • 6. Step 2: Concept Development  Entrepreneurs prepare the following in this step:  Develop a Business Plan  A detailed proposal describing the business idea  Choose Location for the Business  Is the business online or does it have a physical location for customers to visit to purchase products, services or combinations.  Decide if the idea will need a Patent or Trademark  Patent –  Trademark - 6
  • 7. Step 3: Resourcing  The stage in which the entrepreneur identifies and acquires the financial, human, and capital resources needed for the venture startup, etc.  Entrepreneurs contemplate the following:  Identify Potential Investors  Apply for loans, grants and financial assistance  Hire employees 7
  • 8. Step 4: Actualization  The stage in which the entrepreneur operates the business and utilizes resources to achieve its goals / objectives  Entrepreneurs prepare for the following:  Grand Opening of the Business  Day to Day Operations of the Business 8
  • 9. Step 5: Harvesting  The stage in which the entrepreneur decides on venture’s future growth, development, or demise.  Entrepreneurs consider the following:  Future Plans for the Business:  Expansion to additional locations  Company to change structure 9
  • 10. Starting a Business Understand the procedures and requirements for starting a business. 10
  • 11. Starting a Business 1. Develop a Business Plan 2. Acquire Finances 3. Meet Legal Requirements 11
  • 12. Develop a Business Plan A Business Plan is a detailed proposal that describes a new business.  Business Plans are:  Presented to potential investors and lenders  Most business plans are 30+ pages 12
  • 13. Purposes of a Business Plan  Business Plans are used to:  Obtain Financing  Banks and Potential Lenders require a business plan  Helps organize and analyze data critical to new business.  Provides a start-up proposal  Provides and outline to follow when starting the business. 13
  • 14. (1-3) Components of a Business Plan  Executive Summary:  Brief one to two page description of the key points of each section of the business plan  Product/Service Plan:  Presents Product or Service being offered  Unique features of the Product or Service  Management Team Plan:  Qualifications of the Entrepreneur  Qualifications of any Partners who may be involved in the business venture 14
  • 15. (4-6) Components of a Business Plan  Industry/Market Analysis:  Analyzes the: Customers / Competition / Industry / Demographic / Geographic and Economic data  Operational Plan:  Includes all processes involved in producing and/or delivering the product or service to the customer  Organizational Plan:  Management philosophy of the business  Key management personnel  Key employment policies 15
  • 16. (7-9) Components of a Business Plan  Marketing Plan:  Describes how the business will make its customers aware of its products/ services.  The Market being served / Marketing Strategies / Promotional Plan / Marketing Budget Growth Plan:  Presents plan for future expansion of the business  Financial Plan:  Includes financial statements that will help forecast the future financial health of the business. 16
  • 17. Finance the Business Identify Potential Investors  Examples:  Family and Friends  Other Businesses  Employees  Contact Financial Agencies for loans, grants and financial assistance:  Small Business Administration  Banks / Credit Unions  Insurance Companies 17
  • 18. The Legal Environment  Additional Legal Requirements for some businesses:  Permits, Certifications or Licenses:  an official document giving someone authorization to run their business under the extension of the direction of the Local, State and Federal Laws.  Contracts:  a written or spoken agreement, especially one concerning employment, sales, or tenancy, that is intended to be enforceable by law.  Zoning Laws:  specify the areas in which residential, industrial, recreational or commercial activities may take place.  Taxes:  a enforced contribution of funds to state revenue, levied by the government on workers' income and business profits or added to the cost of some goods, services, and transactions. 18
  • 19. Protecting Your Business  More Legal Documents to Protect Your Business:  Trademarks:  Protects a business’ name / logo.  Patents:  Protects the invention of products or processes from theft.  Copyrights:  Protects Creative Works: Literary, Musical, Dramatic, Artistic works 19