ten24 Web Solutions - Company Outline


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ten24 Web Solutions - Company Outline

  1. 1. Presented by: David Crouch / President www.ten24web.com [email_address] Application Engineering, Design and Development
  2. 2. About ten24 <ul><ul><li>Founded in 2008 </li></ul></ul><ul><ul><li>Focused on web-based business solutions and mobile applications </li></ul></ul><ul><ul><li>Senior team of web professionals with an extensive background in web and mobile development, user experience and design, and content marketing </li></ul></ul><ul><ul><li>Extensive experience with B2B clients, including: </li></ul></ul><ul><ul><ul><li>RainGroup, Ricoh, Enterprise Strategy Group, Internet Commerce Group, Airvana, BreakingPoint Systems, Bard Group </li></ul></ul></ul>
  3. 3. What we do best <ul><li>Professional development and marketing services focused on delivering targeted solutions based on specific business needs. </li></ul><ul><li>We are experts at planning, building and marketing complex, data-driven applications.  </li></ul><ul><li>Strong focus on delivering a high level of support and ongoing optimization. </li></ul><ul><li>Our Engineering process, combined with our expertise in content management, eCommerce and custom development allow us to form long term partnerships with our clients and help them build their business. </li></ul>
  4. 4. ten24 Team David Crouch Founder / President Project Management Sumit Verma Partner / Vice President Lead Developer Brad Gustavesen Partner / Vice President UX and Front End Developer Simon Free Application Developer Tony Garcia Application Developer Ilse van Meerbeek Front End Web Developer Anna Barcelos Director of Client Solutions Stephanie Bush-Brown Project Assistant Ryan McMorrow Web Marketing Scott Whipple Creative Director
  5. 5. Services we provide <ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Cloud-Based, Managed Solutions: </li></ul></ul><ul><ul><ul><li>Mura Content Management System </li></ul></ul></ul><ul><ul><ul><li>Slatwall eCommerce </li></ul></ul></ul><ul><ul><ul><li>send24 Email Marketing System </li></ul></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><li>Content Marketing </li></ul></ul><ul><ul><li>Custom Development and Mobile Applications </li></ul></ul><ul><ul><li>User Experience and Design </li></ul></ul>
  6. 6. Project Management <ul><li>Our entire team is dedicated to delivering on time and on budget </li></ul><ul><li>We believe that open and frequent communication is essential for a successful project </li></ul><ul><li>Project Website </li></ul><ul><ul><li>Tasks and timeline </li></ul></ul><ul><ul><li>Messages </li></ul></ul><ul><ul><li>Files </li></ul></ul><ul><li>Weekly scheduled calls </li></ul>
  7. 7. Project Process <ul><li>Stage 1 Engineering </li></ul><ul><li>Stage 2 Design </li></ul><ul><li>Stage 3 Development </li></ul><ul><li>Stage 4 Testing and Launch to Production Environment </li></ul><ul><li>Stage 5 Documentation and Training </li></ul>
  8. 8. <ul><ul><li>Analytics Review </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Search Marketing Opportunities </li></ul></ul><ul><ul><li>Target Audiences </li></ul></ul><ul><ul><li>Conversion Metrics </li></ul></ul><ul><ul><li>Branding </li></ul></ul>Stage 1: Engineering
  9. 9. <ul><ul><li>Functional Prototype </li></ul></ul><ul><ul><li>Requirements Documentation </li></ul></ul><ul><ul><li>Content Mapping </li></ul></ul><ul><ul><li>Project Plan </li></ul></ul>Stage 1: Engineering
  10. 10. Content Map - Critical document used throughout the content development, population and testing process Stage 1: Engineering
  11. 11. <ul><ul><li>Design templates based on: </li></ul></ul><ul><ul><li>Site structure established in Engineering process </li></ul></ul><ul><ul><li>Content management requirements </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Templates may include: </li></ul></ul><ul><ul><li>Home </li></ul></ul><ul><ul><li>Inner </li></ul></ul><ul><ul><li>Landing </li></ul></ul><ul><ul><li>Registration / Form </li></ul></ul><ul><ul><li>Product / Services </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Product Listing </li></ul></ul><ul><ul><li>Product Details </li></ul></ul><ul><ul><li>Shopping Cart </li></ul></ul><ul><ul><li>MyAccount </li></ul></ul>Stage 2: Design
  12. 15. Stage 3: Development <ul><li>ten24 will assembles the approved designs in our open-source content management system (CMS). </li></ul><ul><li>Key features of the CMS include: </li></ul><ul><li>Web based editing of pages, documents, images, events </li></ul><ul><li>Search engine friendly </li></ul><ul><li>Flexible configuration – Extended Attributes, Components, Forms, Collections </li></ul><ul><li>Content Categorizations </li></ul><ul><li>Unlimited users and roles </li></ul>
  13. 16. <ul><ul><li>Slatwall eCommerce system is completely integrated into the CMS </li></ul></ul><ul><ul><li>Extremely SEO friendly </li></ul></ul><ul><ul><li>Powerful, easy-to-use for management of: </li></ul></ul><ul><ul><ul><li>Products </li></ul></ul></ul><ul><ul><ul><li>Orders </li></ul></ul></ul><ul><ul><ul><li>Promotions </li></ul></ul></ul><ul><ul><ul><li>Inventory </li></ul></ul></ul><ul><ul><ul><li>Pricing </li></ul></ul></ul><ul><ul><li>Integrations with payment processors and shipping providers </li></ul></ul><ul><ul><li>Sell physical or electronic products </li></ul></ul>Stage 3: Development
  14. 17. Stage 4: Testing and Launch to Production Server <ul><li>Content Review - Once the initial content has been populated and the site is near completion, it will be fully tested - from a first-time visitor's perspective. </li></ul><ul><ul><li>We will also provide your staff with log in access to the development environment, so that they may test the site and provide their feedback. </li></ul></ul><ul><li>Browser Testing - We test in both Windows and Macintosh environments, in Microsoft Internet Explorer, Mozilla Firefox and Google’s Chrome browsers with different screen resolutions, and at different bandwidth environments. </li></ul><ul><ul><li>Mobile friendly version </li></ul></ul><ul><li>Launch - Upon approval the site files will be moved to ten24’s production environment. </li></ul>
  15. 18. Stage 5: Documentation and Training <ul><li>ten24 provides a detailed training session on the content management system for your staff. </li></ul><ul><li>A user manual is provided in PDF format and will include all major site features of the content management system, including creating and editing content, events, news items, forms, administrators and user accounts. </li></ul>
  16. 19. Cloud Solution <ul><li>ten24 deploys client web applications in a managed cloud environment </li></ul><ul><li>Utilize Hosting.com’s Private Cloud Solution which is a dedicated, VMware-enabled managed infrastructure with licensing, monitoring and management of the virtualized operating system hosted in one or more of Hosting.com's Cloud Supersites. </li></ul><ul><li>Completely dedicated servers, no software or hardware is shared outside of ten24 clients </li></ul><ul><li>Separate development and production environments with version control </li></ul>
  17. 20. Managed Support <ul><li>All servers and applications are monitored 24 / 7 by ten24 staff </li></ul><ul><li>An SLA is provided for all website issues </li></ul><ul><li>ten24 provides unlimited phone and email support for site administrators </li></ul><ul><li>Bug fixes for the CMS are handled automatically </li></ul><ul><li>CMS version upgrades are included </li></ul>
  18. 21. Email Marketing Solution <ul><li>The send24 email marketing system allows users to create, send and track an unlimited number of emails to a subscriber list. </li></ul><ul><li>send24 provides the following features: </li></ul><ul><ul><li>Subscriber management </li></ul></ul><ul><ul><li>Custom Segments </li></ul></ul><ul><ul><li>Bounce Processing </li></ul></ul><ul><ul><li>List import and export </li></ul></ul><ul><ul><li>Per email tracking of opens, click thru rates, bounces. </li></ul></ul>
  19. 22. Email Marketing Solution
  20. 23. <ul><ul><li>Email Design and Usability </li></ul></ul><ul><ul><li>Campaign Creation and Management </li></ul></ul><ul><ul><li>A / B Testing </li></ul></ul><ul><ul><li>Landing Pages </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Alignment with Offline Strategies </li></ul></ul>Email Marketing Services
  21. 24. Content Marketing: Phase 1 Analysis <ul><li>Analysis of relevant marketing data, current marketing strategies and competitive opportunities. From this analysis ten24 will verify the following elements: </li></ul><ul><ul><li>Review of Marketing Objectives </li></ul></ul><ul><ul><li>Understanding of Current Marketing Strategy </li></ul></ul><ul><ul><li>State of Customer/Prospect Data </li></ul></ul><ul><ul><li>Analytics Overview </li></ul></ul><ul><ul><li>Search Engine Optimization Review </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul>
  22. 25. Content Marketing : Phase 1 Strategy Document <ul><li>Definition of Key Metrics for Ongoing Measurement </li></ul><ul><li>Data Optimization </li></ul><ul><li>Relevant marketing channels </li></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Social Media (relevant social networks) </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><li>Search Engine Optimization Plan </li></ul><ul><li>Email Marketing </li></ul><ul><li>Project Budget and Timeline </li></ul>
  23. 26. Content Marketing : Phase 2 Services <ul><li>Based on the required resources and overall budget, ten24 will work with KT to implement the content marketing strategy outlined in Phase 1: </li></ul><ul><ul><li>Search Engine Optimization Tactics </li></ul></ul><ul><ul><li>PPC Management </li></ul></ul><ul><ul><li>Creative content development </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Social Media Channels (e.g., Twitter, LinkedIn, Facebook) </li></ul></ul><ul><ul><li>Blog Development </li></ul></ul>
  24. 27. Content Marketing : Phase 3 Measurement <ul><li>ten24 will conduct monthly on-going measurement and optimization of the content marketing strategy in accordance with goals and objectives. </li></ul><ul><li>A detailed monthly report will be provided highlighting the following: </li></ul><ul><ul><li>Website Analytics </li></ul></ul><ul><ul><li>Email Marketing Analytics </li></ul></ul><ul><ul><li>Search Engine Optimization Tactics </li></ul></ul><ul><ul><li>Adword campaign management </li></ul></ul>