The document covers the importance of goal setting and key performance indicators (KPIs) for SME executives, emphasizing that goals guide future planning and skill development across various life aspects. It outlines the goal-setting process as essential for thriving and achieving competence within a specified timeframe. The document also explains KPIs as measurable performance indicators that help organizations align teams, assess progress, and make informed decisions.

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Module 3 - CCP for SME Executives:
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What is Goal Setting ? How to Do it Well ?
Goals are the first step towards…
•planning for the future, and
•play a fundamental role in the development of skills in
various facets of life
•from work to relationships and everything in between.
•They are the target at which we aim our proverbial arrow
•Understanding the importance of goals and the techniques
involved in setting achievable goals paves the way for
success.

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1.0- Understand and Apply Goals & KPI Settings
Goals are
o the object or aim of an action
o for example, to attain a specific standard of proficiency, usually within a
specified time limit
o the level of competence that we wish to achieve and create a useful lens
through which we assess our current performance.
Goal setting is the process by which we achieve these goals.
o The importance of the goal-setting process should not go unappreciated
o Every person’s life depends on the process of choosing goals to pursue
o if you remain passive you are not going to thrive as a human being.

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1.0- Understand and Apply Goals & KPI Settings

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1.0- Understand and Apply Goals & KPI Settings
What is a key performance indicator
KPI? a quantifiable measure of performance over time for a specific objective
KPIs provide
o targets for teams to shoot for
o milestones to gauge progress, and
o insights that help people across the organization make better
decisions.
From finance and HR to marketing and sales, key performance indicators
help every area of the business move forward at the strategic level.

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Why Are KPIs Important?
o Keep your teams aligned
o Provide a health check
o Make adjustments
o Hold your teams accountable
KPIs are an important way to ensure your teams are supporting the overall
goals of the organization. Here are some of the biggest reasons why you
need key performance indicators.

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1.0- Understand and Apply Goals & KPI Settings
Types of KPIs
Strategic
Operational
Functional Unit
Leading Vs Lagging

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1.0- Understand and Apply Goals & KPI Settings
Examples of KPIs statements
increase number of leads and prospects
cost per lead through each channel
level of customer engagement
average value of purchases
number of compliments/complaints
monthly sales quota