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Modern Fertility Company Analysis by Emily Kuhn
- 1. JANUARY 31, 2020 Modern Fertility A Company Analysis by Emily Kuhn
- 2. The Problem Women who want children aren't given resources and data about their own fertility until It Is too late for them.
- 3. The solution Personalized at home fertility tests Results reviewed by medical practitioners and accessible through your dashboard Online community of nurses and others learning about their fertility
- 4. Financials SERIES A WITH 22 MILLION IN FUNDING Kirsten Green led Series A and has become a board member Seed 2017 Seed 2018 Series A 2019 15 10 5 0 FundingInMillions
- 5. Business Model $159 FERTILITY TESTS DATA USED TO DEVELOP NEW PRODUCTS AND STUDIES ACCREDITED LAB PARTNERSHIPS IN 47 STATES 1 2 3 4 RECOMMENDED YEARLY RETESTING
- 6. The start of Afton Vechery and Carly Leahy's journey Founded 2017 Company Timeline Modern Fertility goes to market with their main product Kit Launched 2018 Directed towards developing new fertility testing and products Series A Raised 2019 Cofounders: Afton Vechery and Carly Leahy
- 7. SECRET SAUCE Providing personal and new information to a data hungry society.
- 8. HOT STUFF Interactive patient dashboard with family planning features
- 9. Competition Everlywell Let's Get Checked Proov Kindbody Egg-Q Modern Fertility Accesibility Comprehensiveness Community
- 10. My prediction... Modern Fertility is pioneering new accessibility of women's health and will succeed!