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MODE OF ADDRESS
The way in which relations between addresser (writer), and addressee (target audience), are
constructed.
SERIOUS REPORTAGE ARTICLE
(1)
https://www.theguardian.com/us-news/2017/sep/19/donald-trump-
threatens-totally-destroy-north-korea-un-speech
Context
On the online newspaper websiteThe Guardian, to find the article you must
either search the headline, or use the browse genre buttons, but this may take
longer to find as other stories about different things are added frequently.The
article is found here because the “what” is about politics of the World, but the
“who” is about the American president DonaldTrump.The fact that it is about a
president, means it can easily be classed as a politics article, but it is more a
world issue than a politics issue which is why it is under “world”.
Search bar
Browsing genres buttons
The Article Headline
The Headline analysis.
 Instead of calling him the President of the US, orTrump, they
used his full name.
 The Guardian quotes trump saying that he threatened to “totally
destroy” North Korea, this is to highlight the point of the article.
This is evidenced with the video below the headline.
 In the headline they also use the word ‘threatened’ which is a
strong word to use, the definition of the word threaten is having
a hostile or deliberately frightening quality or manner.
 The fact that the article is referencing DonaldTrump and his
threats to “totally destroy North Korea” attracts an audience, this
is because Donald is a terrible president and people want to see
his latest mishap, it also makes teens want to read it as teen
humour has turned DonaldTrump into a ‘meme’.
The full article
The Full Article
The Full Article
The core content of the article
 The article in itself is about DonaldTrump
threatening North Korea.The article is about a
serious event and is quite informative.There is
therefore no, or very little sensationalism in this
article.The article occasionally refers to Donald’s
speech and quote what he says go boost the
pointsThe Guardian is making. It is biased as it
doesn’t argue any other perspectives or point of
views, only arguing it in one way which appears
to be makingTrump seem stupid and describing
just what happened.
The Language, structure and format of
the article
 The article seems quite formal so there doesn’t seem to be any
slang in the article, there are also no expletives in the place of
where a bad word could be as there are none.There are none in
the videos and images that are displayed in this article.
 The article seems to be written in lots of short paragraphs each
consisting of only one or two sentences, with only a few having
three. But even with all the paragraphs, it makes the article seem
more pleasing to read and manages to stay organised which may
also help people to read, this is a good way to get more people to
read it.
 The article is written in third person which means it is not directly
from the writers’ point of view, this is because the article is about
someone who the writer didn’t directly speak to or come into
contact with as they are analysing a speech that DonaldTrump,
performs in response to an event.
The Language, structure and format of the
article
 The sentences in this article mainly appear to be long sentences
taking up the entire paragraphs, given that most of them are
three lined. But they use punctuation like colons and commas to
keep it going.
 TheTargetAudience is most likely aimed at adults 21+ this is
because it is an article about politics and not many kids and teens
are that interested in politics.
 The main influence for this type of media appears to be politics.
Considering that DonaldTrump is in politics and is one of the
most powerful men in the world, so when DonaldTrump
threatens a hostile country to the USA, there will be a lot of news
about it.
 The article is more informative and seems to be like a discussion
rather than for leisure so it not filled with images and videos, it
only appears to have one of each, which is another reason why
teens and kids may not be a part of the target audience here.
Sensationalism
 The sensationalism in this article isn’t very clear
as this article is about a serious event that has
taken place.The most clear attracting wording is
the fact that they use the words ‘DonaldTrump’
and ‘North Korea’.This will get a lot of people
thinking “those things do not go well together”.
Then you see the quote “totally destroy” and the
words ‘UN speech’ and any normal person would
think, “oh no!This can’t be good”.This will make
people want to know details of what is going on.
But in terms of sensationalist language, there
isn’t much to go on as it is very informative.
Images and videos in the
articles
Images and Videos analysis
 The article is rather scarce of images and videos, only
having one of each, but this is only to be expected
considering the article is more informative. Both the image
and the video are relative to the topic;
 The video is important because it contains the part of the
speech relevant to the actual news story in focus.The
Guardian will have had provided this video as evidence for
what they are trying to say.
 The image is a picture of a few politicians with a caption
“The Israeli prime minister, Benjamin Netanyahu (centre),
was one of the few to applaud the US president’s stance on
the Iran nuclear deal.” This leads us to believe that the
majority of the politicians present thought ofTrumps plans
as a bad idea and gave him no praise, and only a few
politicians thought otherwise.
Speech
 In the first half of the article, the speech
mainly focuses on whatTrump alone said, but
as we go along more quotes about what
other presidents and politicians had said
aboutTrump’s speech, some with him and
some against him.
Links to other media
 The EU speech would have been onTV and
the story on theTV news, radio etc. But
mainly under the news industry.
Mode of Address
 The writer knows that a lot of the readers will be
thinking about 2 things and that will be 2 types
of people reading this article.The people who
support him, or the people who think he is an
absolute idiot.This makes it hard to address the
audience. So the writer has to cleverly structure
the article to the target audience, and to the
conflicting audiences to make sure everyone
hears what they want to hear.The writer does
this by only stating the facts and what other
politians at the UN meeting thought of this
speech.This allows the readers to make their
own opinions from the article.
SERIOUS REPORTAGE ARTICLE
(2)
http://www.bbc.co.uk/news/entertainment-arts-41843955
The Context
 On the online news website BBC News, I found this recent article
under Entertainment and Arts. Although it is under “Entertainment”,
it is no less a serious report, as it is about claims of sexual
harassment, which is an offence to the law.
The Article Headline
The Headline Analysis
 The headline could have 2 meanings, the first meaning
could be that Kevin Spacey has been harassed and need to
be treated for whatever reason that could be; or he
harassed the people and require psychological treatment.
This makes the reader want to find out more and is a very
clever headline as it says that more than just him are being
effected, it says that “more stars face harassment claims”.
This is to highlight the point of the article.
 What is interesting about the headline is that at the start it
says the stars are facing harassment claims, and then for
the rest of the article, it describes these claims as sexual
harassment, but mostly as sexual misconduct.
 The headline also uses the name of a Hollywood star Kevin
Spacey, this means people will read it based on the
headline having his name in it.
The Full Article
The Full Article
The Full Article
The Full Article
The core content of the article
 The article itself is about celebrities, in this case, Hollywood
figures, who have been accused of sexual misconduct, most
of them on multiple occasions.
 Misconduct - unacceptable or improper behaviour,
especially by an employee or professional person.
 According to the article: “The allegations have been sparked
by multiple women speaking out against the Hollywood
mogul HarveyWeinstein, and a subsequent campaign
encouraging victims to share their stories of sexual
harassment under the ‘#metoo’ hash tag” .
 The article talks about the situation for four celebrities:
Kevin Spacey, Brett Ratner, Dustin Hoffman and Michael
Oreskes.These people have had claims aimed at them on
multiple occasions.
The Language, structure and format
of the article
 The article appears to be formal as it is a serious article and
there is no slang or inappropriate language, or expletives in
the place of where one example of bad words could be.
 There are very short paragraphs and a lot of spacing in this
article with each paragraph containing no more than 3
lines, but averaging 2-3 lines.This is pleasing to the eye of
the reader as it is not all bundled up in a large paragraph,
which can put some people off reading.
 The article is written in third person which means it is not
directly from the writers’ point of view.This is because the
article is not directly from the point of view of someone the
writer wrote about, spoke to or came into contact with.
 There is a range of sentence sizes, some bigger than others
to cover more explanations, some shorter to cover smaller
points.
The Language, structure and format
of the article
 The target audience would most likely be aimed at
people 21+.This is because it is about an issue that
teenagers might not necessarily go looking for.
 The main influence seems to be celebrities and the
fact that it is focused on Hollywood stars is why it is
put under the theme of entertainment and the arts,
even if the article in itself is about something
serious.
 The article is more informative and instead of
putting lots of images for leisure, it goes into detail
to explain to us what is really happening and what
these stars are going through.
Sensationalism
 This is another article of serious reportage
where not much sensationalist language can
be given to really attract audiences to the
article.They can only replace words with
better sounding synonyms and the names of
the celebrities in the article.
Images and Videos in the Article
Images and videos analysis
 The images are of the Hollywood stars that
are being accused of sexual harassment in the
article. Apart from the one smiling, these
celebrities have serious faces as if being
interviewed about this and are unhappy with
the way they are being treated by these
women.You would too.
 This makes you feel bad for them as these
women are threatening their reputation as
celebrities.
Speech
 The speech in this article is the words of the different
people claiming to have been harassed by a celebrity
in this article. However there is strangely enough, no
speech from the celebrities in focus.This could be for
2 main reasons:
1. The Hollywood stars did not want to get
interviewed; this could of been because they feel it
would not help the situation and the claims would
get worse.
2. The Hollywood stars did not get interviewed/the
interviews were just not included; this could
suggest that the news article is one sided.
Links to other media
 The celebrities here are all Hollywood stars
and have been in lots of things such asTV,
Film, magazines etc.
Mode of Address
 Here the mode of address to just state the
facts and let the readers make their own
opinions from it, this avoids conflict between
different groups of readers, like people who
don’t believe that celebrities like this would
really sexually harass women. But whether or
not the evidence points to the accusations is
more or not, is to whether the reader will
believe it or not.
GENERAL INTEREST ARTICLE
(1)
http://www.dailystar.co.uk/travel/adventure/481522/Amazing-caves-in-
Mexico-artist-lived-25-
years?utm_source=traffic.outbrain&utm_medium=traffic.outbrain&utm_ter
m=traffic.outbrain&utm_content=traffic.outbrain&utm_campaign=traffic.o
utbrain
Context
 On the online newspaper websiteThe Daily Star,
the article can be found under travel and
adventure.This is travel because it is in a
different country and adventure because it is in a
cave away from a town/city.
The headline
The headline analysis
 The article says “Man spent 25 years in this
cave”, to a reader this would suggest he would
never leave the cave and implies he lived in the
cave for 25 years.This makes the headline seem
exaggerated for sensationalism.
 The headline also says “you won’t believe what’s
inside”, which makes people want to read it
more as it engages the reader leaving them
wondering what could possibly be in the cave,
making them want to find out and then leads
them to reading the entire article.
The article
The Core Content
 The Daily Star is going on to describe a cave full of art and
artistic carvings in the walls of the cave and the man who
spent 25 years on it. It keeps positive about his work
showing off the incredible art and making sure this point is
brought across.There isn’t exactly any bias, this is because
the main article is formed from a video, interviewing the
artist and showing the cave, so the article is more of an
extra description to give people more depth and what the
video may not have covered.This kind of story is perfect for
general interest as it is not an urgent matter yet this is a
very interesting article that I feel many people would want
to read, it will have no specific age for it’s target audience,
however it’s main target audience will be lovers of art and
creation and just interesting things.
The language, structure and format of the
article
 The text in this article seems quite formal as there is no swearing, slang or any
other informal words in the article.
 The are no proper paragraphs in this article as most of them barely exceed one
line.This may be due to most of the article being explained in the video at the
start.
 The article is written in third person as there are no uses of “I” or “me” etc. Even
though there is a video on a interviewer interviewing the artist in the video, this
doesn’t effect the article.
 There is a range of sentence sizes, some bigger than others to cover more
explanations, some shorter to cover smaller points, but the majority are shorter.
 The article is most likely aimed at a niche audience of people into art as the cave
has been converted into a massive piece of art.
 The main influence of the article appears to be art as the cave is all artwork.
 The article seems to be informing us in a nice excited kind of way as if the
reporter is shouting “oh my god guys!! Get this!!This is Incredible right?!?!” which
means it is not a serious issue and more of a story for general interest.This may
be why the main content of the article is images and a video with only a small
amount of text in the article.
Sensationalism
Analysis of the sensationalism Examples of sensationalism
 The sensationalism in this
article is addressing the
audience and hyping them
up about what this man
has been up to.They use
words like “you won’t
believe” and “what he did
will take your breath
away”.
Images and videos
 The main content of the article appears to
images, with a video lasting over 5 minutes
explaining the story in more detail than the
article itself which may explain why not much
text is in the article.
 There are lots of images about the cave relative
to the story and a slideshow of others.
 The fact that the majority content is made up of
images means that the article is more for leisure
rather than informing news.
Speech
 In the article, there is a video interviewing the
cave artist, but the small amount of text in
the article keeps things simple quoting the
artist only a few times to what he said in the
video.
Links to Other Media
 There are no clear links to other types of
media in this article.The only media in this is
online and since it is an online newspaper, it
may also have been in a newspaper. However
since it is a big piece of art, it may have made
appearances in art magazines, and
magazines of that genre.
Mode of Address
 The mode of address in this article is to hype
the reader of this article about the art cave,
and also agreeing with the reader as any
reader would think about just how amazing
this cave is, the writer also expresses this to
make the reader think about it even more.
GENERAL INTEREST ARTICLE
(2)
https://www.thesun.co.uk/sport/football/4827615/alex-oxlade-
chamberlain-daniel-sturridge-gareth-southgate-axes-seven-england/
Context
 I found this article from the online newspaper
websiteThe Sun.The article is found under the
genre football.This makes sense considering the
article is about football. It is under the sub-genre
of World Cup 2018.
The Headline
Headline analysis
 The first thing we read is the word “savage”
highlighted in blue.This is a sensationalist way to
draw the readers in.
 The names Alex Oxlade-Chamberlain and Daniel
Sturridge will attract football fans as they are
famous footballers. Gareth Southgate is the
England football team boss so he is also famous.
 The article uses the word “axed” as a
sensationalist way to say that the football
players have been removed from the team.
The Full Article
The Full Article
The Full Article
The Full Article
The Core Content
 The main focus of this article is the dropping
of 7 football players from a football team, and
the manager being firm about why he did it.
 At times I cannot tell if the newspaper
company decided to take the footballer’s side
or the manager’s. I think it either took both
sides and remained neutral, or took neither
sides and took the audiences’ side.
The language, structure and format of the
article
 The format of this article as it is not from the point of view
of any of the people interviewed or looked at in the article.
 The article appears to be formal as it is a serious article and
there is no slang or inappropriate language, or expletives in
the place of where one example of bad words could be.
 The paragraphs in this article are very short, most of them
are a mere 2 lines, with the odd 3 liner toward the end and
sometimes even one line.This is pleasing to the eye and
makes the reader want to read the article more as it is not
all bundled up in one large paragraph.
 Most of the sentences used in this article are longer
sentences to cover bigger points, but a new paragraph is
started after every sentence ends to separate the points.
The language, structure and format of the
article
 The target audience for this article would be people who love
football.There is no specific age range for this article.
 The main influence for this news article is definitely theWorld Cup
that will be taking place in 2018.The other main influence is sport
itself, as football is a sport.
 The article is informing us about what is happening but it is also
including the reader with a poll for people’s opinions and also it is for
leisure as it is about something that can be seen onTV and there are
lots of images and videos in this article.
Sensationalism
In this article, there are multiple uses of
sensationalism, the biggest are used throughout the
article but are the most apparent in the headline.
The word “axed” is used to replace the word
removed or made redundant.This is used to avoid
the words we hear a lot.The word “savage” is highlighted in blue and is all capital letter
to attract the audience as it is the first word we read in this article which is highly
effected as it says that what has happened can only be described as, “savage”.
Here the name in the article is in all capital
letters to highlight the importance of this name.The word “seven” written in capital
letters to up the significance of it and stir the readers up as this gives this word more
emotion.The name in capital letters makes it seem unexpected as there is another
name right next to it that is not all caps.This is probably used to get the audience
thinking things like ‘OMG!’
The Images of the Article
The Images of the Article
The Article Videos
Images and Videos Analysis
 The images show the football players playing
football and working together, showing that
they love what they do, and a picture of the
manager with a serious face, who dropped a
lot of players from the football team.
 This makes you feel sorry for the football
team as they are being dropped from the
team, but also for the manager who has to be
tough with them.
Speech
 The article speech is from the manager who
“dropped” 7 of the football players.They are
just quotes of what the manager said, but we
can only go from what the article is saying as
there is no video evidence.
Links to other media
 The article is ultimately about football and
football is linked to a lot of media.The main
ones include magazines, newspapers,TV and
radio.
Mode of Address
 The article addresses the addressee by riling
them up about the 7 players loosing their
place on the team, but then goes on to
explaining the manager’s side of the story
and he is justified so this article’s mode of
address could be to settle the fans to why the
manager did it.

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Mode of address

  • 1. MODE OF ADDRESS The way in which relations between addresser (writer), and addressee (target audience), are constructed.
  • 3. Context On the online newspaper websiteThe Guardian, to find the article you must either search the headline, or use the browse genre buttons, but this may take longer to find as other stories about different things are added frequently.The article is found here because the “what” is about politics of the World, but the “who” is about the American president DonaldTrump.The fact that it is about a president, means it can easily be classed as a politics article, but it is more a world issue than a politics issue which is why it is under “world”. Search bar Browsing genres buttons
  • 5. The Headline analysis.  Instead of calling him the President of the US, orTrump, they used his full name.  The Guardian quotes trump saying that he threatened to “totally destroy” North Korea, this is to highlight the point of the article. This is evidenced with the video below the headline.  In the headline they also use the word ‘threatened’ which is a strong word to use, the definition of the word threaten is having a hostile or deliberately frightening quality or manner.  The fact that the article is referencing DonaldTrump and his threats to “totally destroy North Korea” attracts an audience, this is because Donald is a terrible president and people want to see his latest mishap, it also makes teens want to read it as teen humour has turned DonaldTrump into a ‘meme’.
  • 9. The core content of the article  The article in itself is about DonaldTrump threatening North Korea.The article is about a serious event and is quite informative.There is therefore no, or very little sensationalism in this article.The article occasionally refers to Donald’s speech and quote what he says go boost the pointsThe Guardian is making. It is biased as it doesn’t argue any other perspectives or point of views, only arguing it in one way which appears to be makingTrump seem stupid and describing just what happened.
  • 10. The Language, structure and format of the article  The article seems quite formal so there doesn’t seem to be any slang in the article, there are also no expletives in the place of where a bad word could be as there are none.There are none in the videos and images that are displayed in this article.  The article seems to be written in lots of short paragraphs each consisting of only one or two sentences, with only a few having three. But even with all the paragraphs, it makes the article seem more pleasing to read and manages to stay organised which may also help people to read, this is a good way to get more people to read it.  The article is written in third person which means it is not directly from the writers’ point of view, this is because the article is about someone who the writer didn’t directly speak to or come into contact with as they are analysing a speech that DonaldTrump, performs in response to an event.
  • 11. The Language, structure and format of the article  The sentences in this article mainly appear to be long sentences taking up the entire paragraphs, given that most of them are three lined. But they use punctuation like colons and commas to keep it going.  TheTargetAudience is most likely aimed at adults 21+ this is because it is an article about politics and not many kids and teens are that interested in politics.  The main influence for this type of media appears to be politics. Considering that DonaldTrump is in politics and is one of the most powerful men in the world, so when DonaldTrump threatens a hostile country to the USA, there will be a lot of news about it.  The article is more informative and seems to be like a discussion rather than for leisure so it not filled with images and videos, it only appears to have one of each, which is another reason why teens and kids may not be a part of the target audience here.
  • 12. Sensationalism  The sensationalism in this article isn’t very clear as this article is about a serious event that has taken place.The most clear attracting wording is the fact that they use the words ‘DonaldTrump’ and ‘North Korea’.This will get a lot of people thinking “those things do not go well together”. Then you see the quote “totally destroy” and the words ‘UN speech’ and any normal person would think, “oh no!This can’t be good”.This will make people want to know details of what is going on. But in terms of sensationalist language, there isn’t much to go on as it is very informative.
  • 13. Images and videos in the articles
  • 14. Images and Videos analysis  The article is rather scarce of images and videos, only having one of each, but this is only to be expected considering the article is more informative. Both the image and the video are relative to the topic;  The video is important because it contains the part of the speech relevant to the actual news story in focus.The Guardian will have had provided this video as evidence for what they are trying to say.  The image is a picture of a few politicians with a caption “The Israeli prime minister, Benjamin Netanyahu (centre), was one of the few to applaud the US president’s stance on the Iran nuclear deal.” This leads us to believe that the majority of the politicians present thought ofTrumps plans as a bad idea and gave him no praise, and only a few politicians thought otherwise.
  • 15. Speech  In the first half of the article, the speech mainly focuses on whatTrump alone said, but as we go along more quotes about what other presidents and politicians had said aboutTrump’s speech, some with him and some against him.
  • 16. Links to other media  The EU speech would have been onTV and the story on theTV news, radio etc. But mainly under the news industry.
  • 17. Mode of Address  The writer knows that a lot of the readers will be thinking about 2 things and that will be 2 types of people reading this article.The people who support him, or the people who think he is an absolute idiot.This makes it hard to address the audience. So the writer has to cleverly structure the article to the target audience, and to the conflicting audiences to make sure everyone hears what they want to hear.The writer does this by only stating the facts and what other politians at the UN meeting thought of this speech.This allows the readers to make their own opinions from the article.
  • 19. The Context  On the online news website BBC News, I found this recent article under Entertainment and Arts. Although it is under “Entertainment”, it is no less a serious report, as it is about claims of sexual harassment, which is an offence to the law.
  • 21. The Headline Analysis  The headline could have 2 meanings, the first meaning could be that Kevin Spacey has been harassed and need to be treated for whatever reason that could be; or he harassed the people and require psychological treatment. This makes the reader want to find out more and is a very clever headline as it says that more than just him are being effected, it says that “more stars face harassment claims”. This is to highlight the point of the article.  What is interesting about the headline is that at the start it says the stars are facing harassment claims, and then for the rest of the article, it describes these claims as sexual harassment, but mostly as sexual misconduct.  The headline also uses the name of a Hollywood star Kevin Spacey, this means people will read it based on the headline having his name in it.
  • 26. The core content of the article  The article itself is about celebrities, in this case, Hollywood figures, who have been accused of sexual misconduct, most of them on multiple occasions.  Misconduct - unacceptable or improper behaviour, especially by an employee or professional person.  According to the article: “The allegations have been sparked by multiple women speaking out against the Hollywood mogul HarveyWeinstein, and a subsequent campaign encouraging victims to share their stories of sexual harassment under the ‘#metoo’ hash tag” .  The article talks about the situation for four celebrities: Kevin Spacey, Brett Ratner, Dustin Hoffman and Michael Oreskes.These people have had claims aimed at them on multiple occasions.
  • 27. The Language, structure and format of the article  The article appears to be formal as it is a serious article and there is no slang or inappropriate language, or expletives in the place of where one example of bad words could be.  There are very short paragraphs and a lot of spacing in this article with each paragraph containing no more than 3 lines, but averaging 2-3 lines.This is pleasing to the eye of the reader as it is not all bundled up in a large paragraph, which can put some people off reading.  The article is written in third person which means it is not directly from the writers’ point of view.This is because the article is not directly from the point of view of someone the writer wrote about, spoke to or came into contact with.  There is a range of sentence sizes, some bigger than others to cover more explanations, some shorter to cover smaller points.
  • 28. The Language, structure and format of the article  The target audience would most likely be aimed at people 21+.This is because it is about an issue that teenagers might not necessarily go looking for.  The main influence seems to be celebrities and the fact that it is focused on Hollywood stars is why it is put under the theme of entertainment and the arts, even if the article in itself is about something serious.  The article is more informative and instead of putting lots of images for leisure, it goes into detail to explain to us what is really happening and what these stars are going through.
  • 29. Sensationalism  This is another article of serious reportage where not much sensationalist language can be given to really attract audiences to the article.They can only replace words with better sounding synonyms and the names of the celebrities in the article.
  • 30. Images and Videos in the Article
  • 31. Images and videos analysis  The images are of the Hollywood stars that are being accused of sexual harassment in the article. Apart from the one smiling, these celebrities have serious faces as if being interviewed about this and are unhappy with the way they are being treated by these women.You would too.  This makes you feel bad for them as these women are threatening their reputation as celebrities.
  • 32. Speech  The speech in this article is the words of the different people claiming to have been harassed by a celebrity in this article. However there is strangely enough, no speech from the celebrities in focus.This could be for 2 main reasons: 1. The Hollywood stars did not want to get interviewed; this could of been because they feel it would not help the situation and the claims would get worse. 2. The Hollywood stars did not get interviewed/the interviews were just not included; this could suggest that the news article is one sided.
  • 33. Links to other media  The celebrities here are all Hollywood stars and have been in lots of things such asTV, Film, magazines etc.
  • 34. Mode of Address  Here the mode of address to just state the facts and let the readers make their own opinions from it, this avoids conflict between different groups of readers, like people who don’t believe that celebrities like this would really sexually harass women. But whether or not the evidence points to the accusations is more or not, is to whether the reader will believe it or not.
  • 36. Context  On the online newspaper websiteThe Daily Star, the article can be found under travel and adventure.This is travel because it is in a different country and adventure because it is in a cave away from a town/city.
  • 38. The headline analysis  The article says “Man spent 25 years in this cave”, to a reader this would suggest he would never leave the cave and implies he lived in the cave for 25 years.This makes the headline seem exaggerated for sensationalism.  The headline also says “you won’t believe what’s inside”, which makes people want to read it more as it engages the reader leaving them wondering what could possibly be in the cave, making them want to find out and then leads them to reading the entire article.
  • 40.
  • 41. The Core Content  The Daily Star is going on to describe a cave full of art and artistic carvings in the walls of the cave and the man who spent 25 years on it. It keeps positive about his work showing off the incredible art and making sure this point is brought across.There isn’t exactly any bias, this is because the main article is formed from a video, interviewing the artist and showing the cave, so the article is more of an extra description to give people more depth and what the video may not have covered.This kind of story is perfect for general interest as it is not an urgent matter yet this is a very interesting article that I feel many people would want to read, it will have no specific age for it’s target audience, however it’s main target audience will be lovers of art and creation and just interesting things.
  • 42. The language, structure and format of the article  The text in this article seems quite formal as there is no swearing, slang or any other informal words in the article.  The are no proper paragraphs in this article as most of them barely exceed one line.This may be due to most of the article being explained in the video at the start.  The article is written in third person as there are no uses of “I” or “me” etc. Even though there is a video on a interviewer interviewing the artist in the video, this doesn’t effect the article.  There is a range of sentence sizes, some bigger than others to cover more explanations, some shorter to cover smaller points, but the majority are shorter.  The article is most likely aimed at a niche audience of people into art as the cave has been converted into a massive piece of art.  The main influence of the article appears to be art as the cave is all artwork.  The article seems to be informing us in a nice excited kind of way as if the reporter is shouting “oh my god guys!! Get this!!This is Incredible right?!?!” which means it is not a serious issue and more of a story for general interest.This may be why the main content of the article is images and a video with only a small amount of text in the article.
  • 43. Sensationalism Analysis of the sensationalism Examples of sensationalism  The sensationalism in this article is addressing the audience and hyping them up about what this man has been up to.They use words like “you won’t believe” and “what he did will take your breath away”.
  • 44. Images and videos  The main content of the article appears to images, with a video lasting over 5 minutes explaining the story in more detail than the article itself which may explain why not much text is in the article.  There are lots of images about the cave relative to the story and a slideshow of others.  The fact that the majority content is made up of images means that the article is more for leisure rather than informing news.
  • 45. Speech  In the article, there is a video interviewing the cave artist, but the small amount of text in the article keeps things simple quoting the artist only a few times to what he said in the video.
  • 46. Links to Other Media  There are no clear links to other types of media in this article.The only media in this is online and since it is an online newspaper, it may also have been in a newspaper. However since it is a big piece of art, it may have made appearances in art magazines, and magazines of that genre.
  • 47. Mode of Address  The mode of address in this article is to hype the reader of this article about the art cave, and also agreeing with the reader as any reader would think about just how amazing this cave is, the writer also expresses this to make the reader think about it even more.
  • 49. Context  I found this article from the online newspaper websiteThe Sun.The article is found under the genre football.This makes sense considering the article is about football. It is under the sub-genre of World Cup 2018.
  • 51. Headline analysis  The first thing we read is the word “savage” highlighted in blue.This is a sensationalist way to draw the readers in.  The names Alex Oxlade-Chamberlain and Daniel Sturridge will attract football fans as they are famous footballers. Gareth Southgate is the England football team boss so he is also famous.  The article uses the word “axed” as a sensationalist way to say that the football players have been removed from the team.
  • 56. The Core Content  The main focus of this article is the dropping of 7 football players from a football team, and the manager being firm about why he did it.  At times I cannot tell if the newspaper company decided to take the footballer’s side or the manager’s. I think it either took both sides and remained neutral, or took neither sides and took the audiences’ side.
  • 57. The language, structure and format of the article  The format of this article as it is not from the point of view of any of the people interviewed or looked at in the article.  The article appears to be formal as it is a serious article and there is no slang or inappropriate language, or expletives in the place of where one example of bad words could be.  The paragraphs in this article are very short, most of them are a mere 2 lines, with the odd 3 liner toward the end and sometimes even one line.This is pleasing to the eye and makes the reader want to read the article more as it is not all bundled up in one large paragraph.  Most of the sentences used in this article are longer sentences to cover bigger points, but a new paragraph is started after every sentence ends to separate the points.
  • 58. The language, structure and format of the article  The target audience for this article would be people who love football.There is no specific age range for this article.  The main influence for this news article is definitely theWorld Cup that will be taking place in 2018.The other main influence is sport itself, as football is a sport.  The article is informing us about what is happening but it is also including the reader with a poll for people’s opinions and also it is for leisure as it is about something that can be seen onTV and there are lots of images and videos in this article.
  • 59. Sensationalism In this article, there are multiple uses of sensationalism, the biggest are used throughout the article but are the most apparent in the headline. The word “axed” is used to replace the word removed or made redundant.This is used to avoid the words we hear a lot.The word “savage” is highlighted in blue and is all capital letter to attract the audience as it is the first word we read in this article which is highly effected as it says that what has happened can only be described as, “savage”. Here the name in the article is in all capital letters to highlight the importance of this name.The word “seven” written in capital letters to up the significance of it and stir the readers up as this gives this word more emotion.The name in capital letters makes it seem unexpected as there is another name right next to it that is not all caps.This is probably used to get the audience thinking things like ‘OMG!’
  • 60. The Images of the Article
  • 61. The Images of the Article
  • 63. Images and Videos Analysis  The images show the football players playing football and working together, showing that they love what they do, and a picture of the manager with a serious face, who dropped a lot of players from the football team.  This makes you feel sorry for the football team as they are being dropped from the team, but also for the manager who has to be tough with them.
  • 64. Speech  The article speech is from the manager who “dropped” 7 of the football players.They are just quotes of what the manager said, but we can only go from what the article is saying as there is no video evidence.
  • 65. Links to other media  The article is ultimately about football and football is linked to a lot of media.The main ones include magazines, newspapers,TV and radio.
  • 66. Mode of Address  The article addresses the addressee by riling them up about the 7 players loosing their place on the team, but then goes on to explaining the manager’s side of the story and he is justified so this article’s mode of address could be to settle the fans to why the manager did it.