The document discusses the product life cycle and concurrent engineering. It provides the following key points: 1. A product goes through two main processes - design and manufacturing. The design process involves synthesis and analysis to conceptualize and model the product. The manufacturing process begins with planning and ends with the finished product. 2. Concurrent engineering brings together cross-functional teams from different departments to work in parallel from the beginning of product development. This reduces costs and time to market compared to traditional sequential engineering. 3. Product life cycle management (PLM) views the entire lifespan of a product as a process that can be managed, measured, and modified for continuous improvement. PLM helps collaboration both internally and with partners

1. UNIT 1
Lecture 1 Product Life Cycle

2. 2
The Product Cycle and CAD/CAM
A study of a typical product cycle is necessary
• to establish the scope and definition of
CAD/CAM in an engineering environment
• to identify existing and future related tools

3. 3
The Manufacturing Process
The Design Process
Synthesis
Analysis The CAD Process
The CAM Process
Design
needs
Design
definitions,
specifications,
and requirements
Collecting
relevant design
information and
feasibility study
Design
conceptualization
Design
modeling and
simulation
Design
analysis
Design
optimization
Design
evaluation
Design
documentation and
communication
Process
planning
Order
materials
Design and
procurement
of new tools
Production
planning
NC, CNC, DNC
programming
Production
Quality
control
Packaging
Marketing
Shipping
Typical Product Life Cycle

4. 4
• The product begins with a need which is identified
based on customers' and markets' demands.
• The product goes through two main processes from
the idea conceptualization to the finished product:
1. The design process.
2. The manufacturing process.
The main sub-processes that constitute the design
process are:
1. Synthesis.
2. Analysis.

5. Product goes through two main processes from
inception to a finished product :
- the design and manufacturing process
Design process involves Synthesis and analysis
# Synthesis determines the philosophy, functionality
and uniqueness of the product
# Analysis answers the question ‘What if’, evaluates the
concept design in the engineering perspective, helps in
performance evaluation and in evaluating multiple
designs
Manufacturing process begins with process planning
and ends with actual product

6. Product Development Cycle
-Industries have to design and re-design their products to stay put in the
market
-Upon Initial introduction to market, customers define the survival of a
product based on satisfying customers need and their perception
- Elaborate network is enabled to service customer problems with regard to
the problems
-Inspite of being successful in case of deficiencies, today’s market demands
product recall
Successful Product…
#1 The sales volume will pick up gradually and peak after some time. The
product will continue to sell for some time.
#2 The sales will then start gradually declining owing to availability of better
products in the market. It is time for the company to introduce a new and
improved product in the market as well as to retire the old product.
#3 The companies will usually advice the customers that the old product will
be further supported by the sales and service department only for a limited
period of time.

7. The cycle through which a product goes
through from development to retirement is
called the product life cycle.
Variation of sales volume
through the life of a
product

8. Product Life Cycle
Time
Product
Develop-
ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/
Investments ($)
Sales and
Profits ($)

9. The product development Cycle is a spiral
The idea of a product may come from a
- patent
- suggestion of the customers
- feedback of the sales and service department
- market research carried out by the marketing or from the R&D department
The next stage is the conceptualization of the product
-The cost at which the product could be sold in the market
- the overall design in terms of shape, functional specifications, ergonomics,
aesthetics etc are considered in detail and finalized

10. Design Stage
• design department who carefully designs each assembly and each
component of the assembly.
• Detailed design analysis and optimization is carried out at this stage. A
design may have several variants.
• The design department creates these designs through a top down
approach or a bottom up approach.
– In top down approach, the entire assembly is designed first and
individual designs are done latter. In bottom up approach, the
component design is done first and the product is realized by
assembling the components suitably.
• Engineering the product consists of process planning, tool design, facility
design, capacity planning, quality assurance activities, procurement,
assembly planning, etc.
Marketing Stage
• have the responsibility of carrying out appropriate product launch
activities as well as planning the sales and service network,
advertising and training of sales and service personnel.

11. Product Development Spiral
The design development process is an iterative process
Instance from the Ford 1920s model to the current model the amount of design
iteration that has taken place

12. Product Sustainability – Life Cycle @ Ford

13. Traditional or sequential Engineering
The traditional product development process at the prototype development
stage is sequential.
It includes product design, development of manufacturing process and
supporting quality and testing activities, all carried out one after another.
This situation assumes that there is no interaction among the major
departments involved in product manufacturing during the initial
development process.
Design department in a typical sequential product development process
finalizes the design without consulting the manufacturing, quality or
purchase departments.
Any Change may require starting from the first sequence
• Design changes will involve both material and time wastages.
• response to the market requirements will be slow compared to a
competing company which can create an error free design at the
first instance.

14. Design and Re-design path
Across the wall approach in a traditional design

15. Concurrent Engineering
Concurrent engineering/ Simultaneous Engineering / Parallel Engineeing is a
methodology of restructuring the product development activity in a manufacturing
organization using a cross functional team approach
is a technique adopted to improve the efficiency of product design and reduce the
product development cycle time.
• brings together a wide spectrum of people from several functional areas in the
design and manufacture of a product
– Representatives from R & D, engineering, manufacturing, materials
management, quality assurance, marketing, vendor development etc. develop
the product as a team.
– Everyone interacts with each other from the start, and they perform their
tasks in parallel.
Intensive teamwork between product development, production planning and
manufacturing is essential for satisfactory implementation of concurrent engineering.
The teamwork also brings additional advantages ; the co-operation between
various specialists and systematic application of special methods such as QFD
(Quality Function Deployment), DFMA (Design for Manufacture and Assembly) and
FMEA (Failure Mode and Effect Analysis) ensures quick optimization of design and
early detection of possible faults in product and production planning.

16. CE can be defined as…
“Integrated approach to product-design that
takes into account all stages of a product’s life
cycle from design to disposal – including costs,
quality, testing, user needs, customer support,
and logistics”

17. Product
R&D
Design &
Engineering
Planning &
Purchase
Sales &
Service
QC & QA
Manufacturing
May also include
Finance,
Outsourcing

18. The activities necessary to complete a particular task within a
specific engineering discipline have to emerge wherever possible
from their sequential flow into a concurrent workflow with a high
degree of parallelism
Total quality management is thus closely related to concurrent
engineering.

19. An example of various activities done in
parallel

20. Typical Characteristics of concurrent engineering
• Integration of product and process development
and logistics support
• Closer attention to the needs of customers
• Adoption of new technologies
• Continuous review of design and development
process
• Rapid and automated information exchange
• Cross functional teams
• Rapid prototyping

21. The CE Approach
• Focuses on optimizing and distributing
resources within a company or unit during
design and development
• Collaboration is required
• Involves implementation, appraisal, and
continuous improvement initiatives
• Must be applied throughout a system to be
successful (requires strong leadership)

22. Success/advantage of CE depends on
• Get a strong commitment from senior management.
• Establish unified project goals and a clear business mission.
• Develop a detailed plan early in the process.
• Continually review your progress and revise your plan.
• Develop project leaders that have an overall vision of the project and goals.
• Analyze your market and know your customers.
• Suppress individualism and foster a team concept.
• Establish and cultivate cross-functional integration and collaboration.
• Transfer technology between individuals and departments.
• Break project into its natural phases.
• Develop metrics.
• Set milestones throughout the development process.
• Collectively work on all parts of project.
• Reduce costs and time to market.
• Complete tasks in parallel.

23. How can the data be managed
• Design changes, status reviews, releases and
their effects on cost, delivery and quality have to
be managed.
• How work flows and the information flow,
storage,retrieval and decision making can be
supported and controlled.
information systems have to be developed which
integrate the different engineering disciplines and
their support tools

24. Product life cycle management (PLM)
This tool views the entire life cycle of a product as a process that
can be
managed,
measured,
monitored
modified
to achieve continuous improvement.
PLM helps manufacturers acquire the capability to collaborate internally (within the
organization) and externally (outsourcing partners or vendors) collaborate on
product development, manufacture, market and service till the retirement of the
product, consistently maintaining the highest possible efficiency throughout the
value chain.
Product Life Cycle Management is a total production system that tracks a product
from inception to disposal

25. The Scope of PLM
Product
Lifecycle
Plus the engineering business
systems to make the process
work with the rest of the company

26. Components of PLM
Engineering Design
Design management - Design, validation using CAE
Engineering process - CAD drawing realase, CAM
Change management- Design changes,process changes, roles changes
Design colloboration from multi sites
Knowledge management and process automation
Design iterative data
documentation
versions control
product structure and configuration management
archiving and creating a knowlege respositary
Product visualisation
visualization and collaboration capabilities enable team members to view the digital mock up
or exchange their representations
Aesthetics and ergonomics - concept team to design and sales service involvement
Real time collaboration
Secure,adoptive and user friendly real time collaborative enables rapidness in all functional
areas

27. Project Management
Assessing and capturing customer requirements
Supply Chain management
• PLM integrates the procurement/outsourcing related processes with the rest of the
engineering
• The product development teams can assess through various functionalities the
design content, cost efficiency, product quality and suppliers capabilities
Manufacturing
• Planning for assembly process, factory layout , robot programming, worker safety
and ergonomic studies
Servicing capability
Common PLM softwares
Siemens PLM
Enovia of DS
Winchill of PTC
ARAS