The document describes MoBots, which are simple algorithms created using a visual interface that allow non-programmers to automate tasks on their mobile phones. MoBots could be used to perform actions like sending messages to friends when entering or leaving locations, changing profiles during calls, or notifying others of one's whereabouts. They are represented by robot avatars and can respond to events from sensors, calls, messages and more. MoBots algorithms can be shared online and downloaded as apps. The document discusses benefits for mobile operators, manufacturers, developers and marketers in gaining new insights, revenue streams, and engaging users.