The document outlines strategies for identifying and generating ideas for valuable mobile applications through trend spotting, functional analysis, and value analysis. It emphasizes the importance of understanding user needs, contexts of device usage, and potential frustrations to enhance mobile experiences. Additionally, it discusses the significance of protecting intellectual property, specifically through copyright, to safeguard software applications and encourage innovation.

1. Identifying and Generating Cell Phone Application Ideas Maria B. Thompson Director, Intellectual Asset Management Motorola Law Department www.linkedin.com/in/mariabthompson

2. Who Am I? Director, Intellectual Property Processes & Tools @ Motorola’s Law Department Masters in Mathematics & Computer Science Passions tools, technology, patents, creative problem solving and inventing 2 issued patents Equestrian sports – jumping my thoroughbred Wife and Mother of two Proud to be a GEEK! Maria B. Thompson

3. How might we identify valuable mobile applications? Trend spotting Functional Analysis /”Job” Identification Value Analysis www.AndroidZoom.com

4. Title of Presentation March 8, 2010

5. I keep six honest serving-men. They taught me all I knew; Their names are What and Why and When and How and Where and Who . Six Key Questions Rudyard Kipling Indian-born British writer and poet

6. Trend Spotting Who are all the people that use mobile devices? What are their unmet needs? When do people have access to their mobile devices? Where do people take their mobile devices? Why are people pleased with or disappointed by their mobile devices? How might peoples’ mobile devices better serve their needs?

7. Trend Spotting – Roles WHO are all the people you know that use their mobile phones regularly? Family Spouse Children Parents Friends Classmates Co-workers Service Providers ( e.g., store owners, restauranteurs, plumbers, construction workers, tollbooth operators, government workers, ice cream vendors, security guards, etc.)

8. Functional Analysis / “Job” Identification WHAT are all the jobs or functions people need to do that a mobile phone application might support? user scenarios contexts activities jobs == tasks information exchange

9. WHEN do people have access to their mobile devices? Before, during, in-transit to or from work At play At home Before, during, and after school With children (playing, babysitting) or out on the town without children With aging parents (e.g., doctors, hospital) Daytime – morning rituals Nighttime – evening rituals Meal-time: breakfast, dinner, lunch

10. CONTEXT WHERE do people take their mobile devices? Shopping Home Office Grocery store Restaurants / Pubs Sports venues Concerts Vacation (e.g., camping, skiing, cruising) Gym, Workout Center, Dance Studio, Martial Arts Parks e.g., Running, Football, walking the dog, playing with children

11. WHY are people pleased with or disappointed by their mobile devices? Pleasing? What information is important to people? What excites or entertains people? What amuses people or makes them happy? What makes people more organized, efficient or productive? Disappointing? What frustrates people? What annoys people? What stresses or worries people? What upsets people or angers people?

12. HOW might peoples’ mobile devices better serve their needs? What types of information might we bring to people in real-time? How might we eliminate the need to perform tasks by automating them? How might we eliminate the need for people to travel to experiences? How might we enhance existing mobile device experiences to make them more gratifying and satisfying? How might we help people perform their “jobs” more effectively and efficiently in all contexts? How might we help people better connect with those they want in their lives and disconnect from those they don’t?

13. Value Analysis of the Mobile Application Does it make the user able to perform a task (job) more effectively ? Is the performance of a user task (job) more convenient ? Is performance of the task (job) more affordable , so more users can improve their efficiencies? Are the user’s functional , social and emotional needs met in order to perform the job perfectly?

14. PROTECT YOUR APPLICATION! Intellectual Property Protection is Important How to Protect Your Intellectual Property

15. What is Copyright? A form of protection provided by law Applies to any work Protects published & unpublished works Gives owner exclusive right to do & to authorize others to reproduce/ distribute copies and prepare derivative works It is illegal for anyone to violate any of the rights provided by Copyright law to the owner of the Copyright

16. Why Register for Copyright? Protects your software engineering investment, revenue generation, and customer satisfaction Provides a legal foundation to pursue persons found copying, selling and/or modifying your copyrighted software

17. Copyright Registration Process Complete Software Copyright Disclosure Form Enclose appropriate pages of source code Must contain the appropriate copyright legend!! MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 LegalZoom Copyright Registration service/templates: http://www.legalzoom.com/legal-copyrights/copyrights-overview.html

18. Protection of Copyrights of Others Permission should be obtained before using pre-existing material of others in your software application. This includes use of Freeware, Shareware and Open Source code .