The document discusses the need for mobile operators and retailers to deliver a great onboarding experience to customers both in-store and at home. It notes that while some customers prefer to purchase and set up their new phones in-store, many now purchase phones online. It also found that customers expect to be able to transfer their content both through assistance in-store or by themselves. The solution proposed is a tool called Mobilogy Unlimited that can enable delivering a onboarding experience in-store, at home, or anywhere to meet customers' preferences.