This document discusses several AWS services for building and scaling mobile apps, including Amplify, Device Farm, and Pinpoint. Amplify allows creating mobile and web apps quickly with few code lines and helps manage services like Lambda and AppSync. It provides libraries, components, and CLI tools. Device Farm allows testing apps on real devices in the AWS cloud. Pinpoint helps understand customers by sending personalized communications through multiple channels to engage customers at the right moments. The document includes demos of using these services.

1. MOBILE
SERVICES
AWS
MARÍA VILLALBA RODRIGO

2. AWS AMPLIFY
Fastest way to build mobile and
web app to scale
1

3. WHAT PROBLEM IS TRYING
TO SOLVE?
▸ Creation of multiple accounts in the
same app
▸ Seamless experience
▸ Make it easier and cheaper.
3

4. CHARACTERISTICS
Easy To Use
Few code lines requires to set up
different services.
Fast and easy to create an app.
Scale with your business
Manage services like Lamba and
AppSync.
Better Costumer Engagement
Build interactive experience for your
customers.
4
Services
Offline data. Authentication.
Bots. API.
Augmented Reality & Virtual Reality.
Amplify Framework
Provides a huge library, UI component
and Command Line Interface.
Release process
Automatically.
Deliver features fasters.

5. SMALL DEMO
Prepare everything
so we can use it
Authentication
5

6. Can use AWS Cognito
6

7. 7
AWS CONSOLE

8. 8

9. 9

10. 10

11. 11

12. AWS DEVICE
FARM
Test on real smartphones and
tablets in the AWS Cloud
2

13. BENEFITS
Device Use
Use the same device your customer
use.
Large selection of physical device.
Fix issue faster
Reproduce issues and run automated
test in parallel.
Identify group issue.
Simulate real-world environment
Configurationof location, language, network
connections, etc.
13
Choose personal tests
Built in test.
Customize test.
Set-up private device
Choose between IOs or Android.
Integrate with your
development workflow

14. DEMO
14

15. 15

16. 16

17. AWS PINPOINT
Understand and engage your customers
by sending them personalized, timely,
and relevant communications throught
multiple channels
3

18. “
USER ENGAGEMENT IS DIFFICULT
EVERYTHING MUST WORK TOGETHER 18
LEARN
AUDIENCE
IDENTIFY
SEGMENTS
ENGAGE AT
PERFECT
MOMENT
PERSONALIZE
MEASURE
IMPACT

19. DEMO
SUSAN´S CAKE SHOP
OBJECTIVES → Sell more.
PROBLEM→ More people at perfect time.
SOLUTION → Personalized push notifications.
CONSTRAINT → Time spend baking not marketing
19

20. 20

21. Engage based on what we know
21

22. PERSONALIZE THE MESSAGE
22

23. AUTOMATE “SET AND FORGET”
23

24. 24
THANKS!
Any questions?