AWS Amplify is a JavaScript library and toolchain that makes it easy to build mobile and web applications that use cloud services. It supports frameworks like React, Vue, Angular and Ionic. It provides a CLI to create and configure AWS services like databases, APIs, authentication, analytics and hosting. Behind the scenes, it automates the creation of resources like Cognito for authentication, DynamoDB tables, Lambda functions, API Gateway, S3 and more. It also provides a JavaScript library to connect front-end apps to these cloud services. The demo shows how to create a React app, add Amplify, add features like authentication and hosting, connect the app to GitHub, deploy features to different environments