1. Mobile SEO by Early Stage June 10th , 2010 Bart Van Den Kieboom http://www.earlystagegroup.com

2. Meeting Agenda Whatis Mobile SEO Some differences between mobile and desktop Mobile search behavior is different than normal search Best Practices Pitfalls Misconceptions

3. 1. Whatis Mobile SEO It’s the same as classic SEO… well… almost… Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)

4. 2. Somedifferencesbetween mobile and desktop

6. Visual search (Augmented reality, Google Goggles)

7. Search suggestion (is much more used)

8. Shorter searches (15 characters on average)

9. Location based

10. Time-restriction (no time to scroll or look on page 2 of the results)

12. XHTML Mobile Profile 1.1 Doctype

13. UTF-8 character encoding

14. JPEG / GIF images (PNG kanook)

15. Content including "mobile"

16. On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)

17. Regular technical SEO principles (meta, header, good content, etc…)

18. Create a “handheld.css” (except for iPhone)

20. Also submit a site map to google

21. Include “no-transform” cache control in header of traditional site.

22. By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)

23. Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!

24. Do not forget AdSense and Adwords…

25. Use link relationships between desktop and mobile pages

27. The mobile site is (still) outranked (in most cases) by the traditional website.

29. Search engines treat mobile content differently (not yet actually)

30. If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.

32. Audit the current code