The document outlines the benefits and strategies of mobile marketing for banks, emphasizing the importance of targeting through first and third-party data. It highlights that users spend a significant amount of their media time on smartphones and discusses various advertising methods including static ads and video ads. Additionally, it mentions the need for hyperlocal targeting and real-time results in marketing campaigns.

1. MOBILE MARKETING FOR BANKS

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Easy, safe, and compliant
mobile marketing for banks
JOHN OXFORD
DIRECTOR OF MARKETING & SVP | RENASANT BANK
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Users spend an average of 70% of
their media time on smartphones

4. First & Third Party
Data Targeting
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1ST
PARTY DATA
3RD
PARTY DATA

5. Target Your Audience
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6. Hyperlocal Targeting
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7. Static Ads
Video Ads
Creative Assets
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8. Re-Targeting
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GTM Containers
Facebook Pixel

9. Target Your Hispanic
Demographic
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10. Real-Time Results