Mobile Marketing Assoication 2013 - Mobile Ready
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This document discusses how McDonald's is preparing for mobile. It notes that mobile experiences now allow for immediate response and real-time engagement. Examples highlighted include a campaign in Korea that used real-time mobile participation and content. The document also states that surprising and creative mobile experiences can build emotional connections to brands. It argues that mobile bridges the digital and physical worlds, enabling non-linear customer journeys and stronger customer engagement through micro interactions.
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моб.: +7 965-988-98-30 (Билайн, вы можете написать на этот номер бесплатно через Viber и WhatsApp)
моб.: +7 499-390-53-99 (Мегафон)
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www.black-orchid.info
www.gold-shape.ru
instagram.com/blackorchidinfo
vk.com/blackorchidinfo (напишите ваш вопрос администратору группы Вконтакте)
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CloudPages has a new take on traditional web and app marketing software. Rather than forcing marketers to manage myriad point solutions or lose creative agility while waiting on IT departments or agency timelines, CloudPages provides a simple, unified experience for creating and publishing all web and app content. Integrated deeply throughout the Marketing Cloud, marketers can run effective campaigns based on 1:1 customer journeys and a single set of content and customer data. Learn how marketers are using this new solution to drive great results.Conichiwa brochure
This document describes proximity marketing and beacon technology solutions offered by The Proximity Agency. It discusses how beacons can be used to recognize customers in real-time, send targeted push notifications, enable hyper-local marketing, facilitate authenticated payments, and more. Case studies show how beacons have increased app engagement by 400% for Carrefour and in-store sales by 8% for McDonald's. The agency claims to be able to implement a minimum viable beacon product within one month.
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#CNX14 - Introducing CloudPages – How CloudPages Helps Drive Acquisition, Eng...
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Mobile Marketing Assoication 2013 - Mobile Ready
- 1. Getting McDonald’s Ready for Mobile Daniel Lee McDonald’s Director – Digital Projects APMEA
- 3. Now.Wow.Tao.
- 5. MOBILE IS NOW. Big Mac Chant – McDonald’s Korea
- 6. MOBILE IS NOW. IMMEDIATE RESPONSE CREATE & CONSUME REAL TIME READY Designing the customer journey with real time participation and content via mobile was the critical success factor for the campaign.
- 7. MOBILE IS WOW. Real Racing 3 Console quality gaming in your hand Word Lens Real time augmented reality translation
- 8. MOBILE IS WOW. Happy Table NFC – McDonald’s Singapore
- 9. MOBILE IS WOW. SURPRISE CREATIVITY CONTINUOUS IMPROVEMENT Engaging experiences powered by mobile build emotional bonding to our brand, and are worth sharing.
- 11. MOBILE IS TAO. Coinoffers – McDonald’s Denmark
- 12. MOBILE IS TAO. NON LINEAR CUSTOMER JOURNEYS MICRO INTERACTION DEPOSITS THINK DIFFERENT Mobile enables us to bridge the digital and physical worlds, creating stronger customer engagement.
- 13. Now.Wow.Tao.