Capacitação Voluntariado Digital Fundação Telefônica 2013
Apresentação Namíbia
1.
2. “Volunteerism benefits both society at large
and the individual volunteer by
strengthening trust, solidarity and
reciprocity among citizens, and by
purposefully creating opportunities for
participation.”
(UN)
3. Volunteers in Action Institute
The Volunteers in Action Institute is a Volunteer Centre
which aims to promote the meeting among those
willing to donate part of their time and their skills in
working for a social cause, and organizations that
need this kind of work.
4. The Path of IVA
Start of
volunteers and
organizations
Consultation registrations
with NGOs to Capacity
check the Building -
viability of Training for
the Project volunteers
and NGOs
March 1998
November 1997
May 1998
Idea of
establishing Consolidating
an IVA’s work
organization after 10 years
to attract of activities
volunteers
June 1997 July 2008
STARTING A NEW STAGE AT IVA
5. Findings from 2006 about the profile
of volunteers registered in IVA
No longer an The age group of The level of 44% are
exclusively people who instruction found employed and
female activity. searched us in most of 28% are
changed today's
Male studying, total
substantially and volunteers -
engagement
now we have 82% - is 72%.
increase almost 76% of the enrolled in Demystifies the previous
10% compared to volunteers college degree idea that volunteering
females in the registered in the or higher level. was a practice used by
retired or unemployed to
past years. ages between 16 escape from boredom.
to 40 years old.
Most part of those wanting to become a volunteer - 90% - searched us
through the internet
6. A new Context
Knowledge Society
Industrial Society
•Excessive
Years 00 •Search for a
consumption
conscious consumer
•Appearance
•Transparency
•TV
•Internet
•Isolated Groups
•Networks
•Assistencialism
•Co-participation
•Changes
•Transformation
•Imposition
•Construction
Century XVIII Century XXI
until XX
Period of transition
7. Internet in Brazil
67.5 million Brazilians have Internet access**
Média de tempo de
conexão mensal**
Brasil 44 horas
EUA 40 horas
Austrália 39 horas
França 38 horas
66%
broadband
connection
* Fonte: TIC Domicílios 2009 – 16.887 entrevistados em área urbana
** Fonte: Ibope – 4°trimestre/2009
*** Fonte: Jeffrey Group – Empresas e Consumidores nas Mídias Sociais – 407 entrevistados – Jan/2010
8. Internet in Santa Catarina
SC ranks first as a user of
technology, and the third in
southern Brazil.
It is the champion of the Southern
Region on computers and Internet
usage
26.5% of residences have
computers
9. Benchmarking conducted in 2006 and 2007
http://www.hacesfalta.org/
Since 2000
Opportunities: 1367
http://www.1-800-volunteer.org/ Referrals: 1697975
Since 1999
Organizations: 28,154
Opportunities: 26,434
Volunteers: 207,399
http://www.unvolunteers.org/
http://www.volunteermatch.org/
Since 2000
Since 1998 Last year, 14,313 online
Organizations: 74,406 volunteering assignments
Opportunities: 58,802
Referrals: 5,052,707
10. Online Volunteering Portal - Integration
point for organizations and individuals
involved in volunteering
Significant reduction of
Voluntee costs and thereby the
ring increase of work
Profile dimension.
Online
Voluntee Ability to offer
ring opportunities for,
Portal capacity building,
training, activities and
Internet even referral of
user
Profile volunteers 24 hours a
day, 7 days a week
11. Main challenges before the launch
of Online Volunteering Portal
Introduce the Online Volunteering in Brazil
Working towards digital inclusion for the Third Sector
Empower NGOs to use the Portal
Attract more qualified volunteers, professionals and young
people
Attract first-time volunteers
Empower NGOs to harness the potential of more qualified
volunteers, professionals and young people
14. UNVolunteers – First Portal Partner
The United Nations Volunteers (UNV) programme is the UN
organization that contributes to peace and development through
volunteerism worldwide.
UNV contributes to peace and development by advocating for
recognition of volunteers, working with partners to integrate
volunteerism into development programming, and mobilizing an
increasing number and diversity of volunteers, including
experienced UNV volunteers, throughout the world.
16. Articulation UNVolunteers Partnership
March 2007 - first contact with Douglas Evans - Chief
Arab States, Latin America and the Caribbean Section -
Operations Group United Nations Volunteers
2007/2008 - presentation and studies on the
partnership proposal to the Online Volunteering Portal
Jan to Jul 2008 - negotiation of partnerships with the
UNV Programme Officer in Brazil and indicators
definition for the Portal
17. Articulation UNVolunteers Partnership
Jul 2008 - Signing of MOU to launch the Portal
Jan to March 2009 - Selection Process for the National
UNV - starting date March 2009
Jun a Outubro 2009 – Selection Process for the
International UNV – starting date October 2009
Jun a Outubro 2010 – Selection Process for the second
International UNV – starting date October 2010
18. Results of this partnership
Allowed a
Added new Enabled
Enabled greater and
expertise and significant
detailed study better use of
diverse approximation
on Online the Portal by
professional with registered
Volunteering; NGOs and
experience; NGOs;
volunteers.
19. UNESCO
UNESCO works to create the conditions for dialogue
among civilizations, cultures and peoples, based
upon respect for commonly shared values.
20. Articulation UNESCO Partnership
Search for a technical-institutional
partnership with great reputation in
Brazil and worldwide to give more
credibility to our work.
Partnership started: 2001
21. GOOGLE
Google's role can be defined as the
organization of the vast amount of
information available on the web in a
systematic way, for all its users.
22. Articulation Google Partnership
Seek of an institutional and technical partnership with high
reputation in Brazil and worldwide to give more credibility to our
work;
Possibility of using Google’s tools for free - Google grants,
Adwords and Analytics;
Possibility of optimizing the Online Volunteering Portal to
improve its visibility and use.
Partnership started: 2008
23. Government Partnership - Beija Flor
Programme
Promotes digital inclusion in rural areas and fishing
communities in Santa Catarina State through
telecentres, centers equipped with computers and
Internet, installed in public places - schools, fishing
colony, libraries, civil society associations.
Spaces for community integration, learning,
personal growth and social mobilization.
24. Articulation Beija Flor Partnership
Registration of 113 telecenters in SC
state in small rural and fishing
communities;
Provision of 332 volunteer
opportunities;
64 volunteer opportunities selected
from volunteers registered on the
Portal.
25. Registered NGOs working in network
IVA mobilized NGOs that were
established in many cities in SC:
Women's
Network
Against Pastoral da
Cancer Criança
(Pastoral
Care for
Children)
IVA
Networki
ng Committee
for
Information
Democratiza
tion
26. Rede Brasil Voluntário
Brazil Volunteer Network
Aiming to systematize the dissemination, implementation
and consolidation of concepts, ideas and experiences
related to volunteerism in Brazil and worldwide CVs of Sao
Paulo, Rio de Janeiro, Rio Grande do Sul, Parana and Santa
Catarina, operating since 1997 on the promotion,
dissemination and recognition volunteering have joined
forces and created the RBV REDE BRASIL
VOLUNTÁRIO(BRAZIL VOLUNTEER NETWORK).
27. Rede Brasil Voluntário
Brazil Volunteer Network
The RBV has a great partner to the UN Volunteer
Program - UNVolunteers who supported its creation from
the beginning and is a partner in their work and annual
event – Semana Brasil Voluntário – SBV since 2008,
helded the week of International Volunteer Day.
28. RBV and Online Volunteering
IVA has worked with capacity
building and trainings of CVs
that are part of RBV causing
them to use online volunteering
in their activities;
4 trainings were conducted in
person and another one online
regarding the subject: Online
Volunteering. so that their use
could be increased. The result
was the increased use of this
type of volunteering.
29. Testemonials
The RIOVOLUNTÁRIO has often used the Online Volunteering Portal and
through the 5 volunteer opportunities that we registered in the last year,
we received 158 volunteers who have been extremely dedicated and
helpful.
Eduardo Lang
Communications Coordinator - Riovoluntário - RJ – Brazil
The Centro de Ação Voluntária - CAV believes that the Online Volunteering
Porta methodology have been quite effective in recruiting new
volunteers.
In the first year of the Portal operations CAV registered 5 online
volunteer opportunities for researchers and production of
communication materials for which we had a great demand. The
relationship with volunteers is generating good results, which is due to
the commitment of all.
Thiago Baise / Daniela Souza Nunes
Projects Area from CAVCentro de voluntariado de Curitiba - PR - Brazil
34. Online Publicizing Strategies
Main mission of a site - to give credibility to a
social cause.
First contact with the non-profit
organizations through the internet.
Important position in the web to
communicate mission, values, etc..
Brand Experience – NGOs attributes should
be reflected on the web.
Sites – no more online portfolio, but strategic
role in their goals
35. Online Publicizing Strategies
Must have effective tools, good usability, information
architecture, efficient and persuasive writing.
Key Points for a promotion of a cause on the web.
Social Media + Internet = new social structure - technology
transfers command from institutions to communities
36. Online Publicizing Strategies
Technology has allowed different stakeholders discuss and share
views on global level in a fast and direct communication in real
time.
Being present on the Internet and interact with your audience
effectively means that your question will be social and with
doors open to the world, 24 hours a day, seven days a week.
The Online Volunteering Portal from its inception, positioned
itself in an online host, where dialogue and interaction
prevail. Without such well-defined and differentiated strategy,
we could not have achieved the impressive results we have in 27
months of existence.
37. Shares of media that preceded VOL
launching
New web site, modern and interactive;
Video contest to celebrate 10 years of
IVA which was the highlight of Portal’s
launch. Mobilization of advertising
communication students;
Movimento Blog Voluntário (Blog
Volunteer Movement).
38.
39.
40.
41. Blog Volunteer Movement 2008: Blog Volunteer Movement 2009:
• 544 registered Blogs
• 470 registered Blogs
• More than 400 posts
• 661 posts • 3.635 citations on Google Blog Search
• 425 citations on Google Blog Search • 894 followers on Twitter.
• 63.305 readers de RSS Total:
• 1014 registered Blogs • 4060 citations on
• 124 followers on Twitter • More than 1061 posts Google Blog Search
42. MAIN RESULTS FROM THE FIRST 2
YEARS OF THE ONLINE
VOLUNTEERING PORTAL
43. Main Numbers of the Portal
Visits 525.413
Registered Volunteers 26.656
Registered Organizations 425
Volunteer Opportunities Chosen 12.924
Online Volunteer Opportunitie Chosen 9.111
Onsite Volunteer Opportunitie Chosen 3.813
Number of States w/ Registered Volunteers 26 States + DF
Number of States w/ Registered Organizations 16 States + DF
Number of Cities w/ Registered Volunteers 1557
Number of Cities w/ Registered Organizations 172
Number of Campaigns to Mobilize Volunteers made by the 27
Portal
Portal operates in 28% of the municipalities of Brazil
44. Age Groups & Gender
16 |-- 19
Age Groups
20 |-- 39
40 |-- 59
60 |-- 79
Acima de 80 anos
71,56%
Gender
8,85% 32,48
16,99% % 67,52 F
%
M
Gender Number
1,10%
F 17998
0,03%1,48% M 8658
45. Schooling Level & Profession
Ensino Fundamental
Schooling Level
Ensino Médio + Curso
Técnico
Ensino Superior + Pós
21,27% 76,30% Graduação
Schooling Level Number
Elementary School 646
High School +Technical School 5671
2,42%
Higher Education + Postgraduate 20339
Profession
83,26%
Profession Number
Aposentado
Retired 401 Empregado
15,23%
Employee 22195 Estudante
Student 4060
1,50%
46. Performed volunteer work before
Performed Volunteer Work Number
N 15845
Y 10811
Performed Volunteer Work?
40,56%
59,44%
N
S
48. Recognition
On July 15, 2009, the Online Volunteering Portal completed a
year of existence and to commemorate this date, we were
presented with a story on National News:
51. Training & Capacity Building
Apart from the intermediary between volunteers
and organizations, IVA is concerned with the
training work of everyone involved, so that
organizations can rely on skilled and motivated
volunteers, ensuring the sustainability of our
actions in the community.
52. Training & Capacity Building
Online Volunteering Training - a
One of IVA’s goal - working platform for distance
for digital inclusion of the education courses that enables
NGOs and volunteers from
Third Sector and train
Brazil and worldwide to
volunteers to conduct a receive training on issues
more qualified work. related to voluntary and third
sector.
53.
54. Training Available
Initial training Training for Training for Training for
for volunteer Managing Social Projects Força
Online Managementap Voluntária
Volunteers acitação para o Project
Projeto
56. November 2008
Tragedy in the Itajai Valley
with hundreds of people
homeless and more than a
hundred deaths;
Volunteers from all over Brazil
and daily online updates of
municipalities demands;
Over 1,800 volunteers were
recruited ;
The mobilizing force of the
internet made the difference.
57. Learning:
The rain took a lot away, but also left many lessons
IVA realized it had a role to play
Prior knowledge of other experiences: Help in
Disaster - www.1-800-volunteer.org
58. Força Voluntária - Campaign
Campaign created with collaboration from teachers and students of
Advertising at the Estacio de Sa University, in Santa Catarina:
60. Força Voluntária - Manual
Creation and production of the Força Voluntária Manual:
61. FORÇA VOLUNTÁRIA Project
The Project main Statistics:
goal is to mobilize, More than 600 registered volunteers
organize, and train 6 groups established
groups of volunteers
3 groups in formation
to act in disasters
9 onsite trainings
situations in Santa
2 online trainings
Catarina.
62. Conclusion
• Disasters are inevitable. We need to learn about them so we can give
better answers to the affected populations. We must warn them to
minimize its consequences.
• Volunteers can help make that come true. It was proved in 2008 that
trained and prepared volunteers can make all the difference.
64. ORGANIZATION OPPORTUNITY TYPE OF SUMMARY OF THE ACTIVITY
OPPORTUNITY
Victor Meirelles Events Onsite Through the Portal the organization recruited two
Museum Coordinator volunteers to organize the events logistics of the
organization, from the reception for speakers and event
participants to the storage site, frequency control and
issuance of certificates.
Victor Meirelles Translator Online Through the Portal the organization recruited two online
Museum translators, translate documents and chapters from a
book. The result was the publication of a book.
Support Group Online Promoter Online Through the Portal the organization works with online
for HIV / AIDS researchers. Their job forward materials to the
Prevention from Organization so they can publish new information every
Criciúma – GAPAC day, collaboration with HIV / AIDS prevention.
65. ORGANIZAÇÃO OPPORTUNITY TYPE OF SUMMARY OF THE ACTIVITY
OPPORTUNITY
Irmão Joaquim Fund Raising Online Through the Portal the organization recruited a
Assossiation Organiser volunteer to organize a raffle for a Brazilian
soccer team jersey. The volunteer planed all the
logistics and materials needed to the raffle come
true. The money raised served to build a
physiotherapy room that serves 40 seniors.
Volunteer in Online All documents, reports and publicity materials
Action Institute - Translator used by IVA, when needed translations, are sent
IVA to online translators volunteers, all recruited
through the Portal.
Volunteer in Researcher for Online IVA has two blogs and a site that is updated daily
Action Institute - Blogs thanks to materials researched and submitted by
IVA researchers volunteers.
67. Findings after 2 years of Portal’s
activity
Brazil is increasingly voluntary
The more qualified volunteers,
professionals and young people are fully
open and available for volunteering
The internet has a transformative
potential for the Third Sector
Online Volunteering is a reality in Brazil
68. Key Challenges
Work intensively in the capacity building of NGOs to use the
Portal and other tools available on the internet
Continuous training of NGOs to the use of online volunteering
Strengthen the strategies relationship with all audiences
Publicize the importance of this new volunteer for Brazil’s
social development
Association with other Portals that are acting for social
transformations
70. Emergence of the 3 Portals
Link between people who wish to put their skills and time available to NGOs and
organizations in need of volunteers to provide better services. Apart from the
intermediary between volunteers and organizations, works with Capacity
Building of those involved.
Approaching Online search platform
social where NGOs can
organizations provide their
information to the
of people who community: indicators
want to help of identity, results,
them through management and
financial partnerships,
donations, becoming an
interactive platform
helping them
that supports NGOs
get their and their managers,
projects into investors, volunteers
practice. and beneficiaries.
71. Common Difficulties to the 3 Portals
VOL –
IVA - SC
Transparência
– ICOM - SC
Portal
Social –
FMSS -
RS
75. Why TiB
- Need to join forces and act in network to fight
against common difficulties;
- Connected to Internet = Connected to
collective intelligence and all possible
knowledge, groups and individuals;
- Internet is alive and democratic.
76. Why TiB
Information technology Through this technology
and internet can help we are able to connect,
nonprofit organizations share and act on behalf
to explore and build of a cause on global
communities to leverage scale and speed never
positive social change. seen before.
77. TiB 2010
Technology and communication as a facilitator and agent
of social change has already been a subject to non-profit
organizations, technology companies, professionals and
volunteers in the U.S. in the past 10 years.
78. Summary Schedule
International and National Speakers: Emmett Carson, Ph.D,
President and CEO da Silicon Valley Community Foundation and
Vyria Paselk, Senior Director, International Partnership for TechSoup
Global; Lucia Delagnello – ICOM Coordinator
Presentation of successful experiences of social investment of
companies in Silicon Valley and other U.S. companies and
multinational companies operating in Brazil, such as Google and IBM
Formal presentation of the 3 Portals
Training workshops for NGOs
81. Post Seminar Expectations
Necessity to continue
working on digital
inclusion of NGOs
Development of tools that
assist the process of
familiarization with the
information technology
82. How can this happen
Benchmarking led us to the site WWW.GRASSROOTS.ORG
83. Ação na Rede / Capacity Building and digital
inclusion for the Third Sector
Project that will work the digital inclusion of NGOs through
an online platform that will provide training and digital tools
for free, involving the work of volunteers and volunteer
companies in the IT field.
