Discover why mobile marketing is more important than ever.

1. Mobile Marketing
Rob Gaedtke, KPS3 Marketing

2. Why?

3. Mobile accounts for 15%
of all internet traffic
WHY?
15%

4. WHY?
By 2015, mobile will
overtake desktop usage

5. WHY?
Convenience
(AKA Lazy)
=

6. WHY?
36% of America is obese

7. WHY?
We are never more than
3 feet from our phone

8. WHY?
If a page takes longer than
3 seconds to load, we leave

9. How?

10. How can we make our customers’ lives
easier & better via mobile experiences?
HOW

11. HOW

12. HOW

13. HOW

14. Three out of four mobile searches
trigger follow-up actions
HOW

15. What?

16. WHAT
Content
in context

17. 70% of all mobile
searchers use “click
to call” in Google
WHAT

18. Use what you know
WHAT

19. Evolve

20. It moves fast - watch it
EVOLVE

21. Don’t start if you can’t continue
EVOLVE