More Related Content More from KPS3 Marketing (12) Beyond Facebook: Using Social Media to Build your Brand And Develop Business2. NAIFA
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
3. NAIFA
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
4. NAIFA
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
5. NAIFA
How many of you get most of your
referrals and good business… from
word of mouth from current
relationships you have?
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
6. NAIFA
How would you like to expand the
ways you make "word of mouth" and
current relationships work for you?
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
7. NAIFA
Exercise: As quickly as you can when I
say go, introduce yourself to as many
people as you can, but you must tell
each one you meet one fact about
your business or you. And listen to
theirs. Keep count of your score.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
8. NAIFA
There is SHIFT from a BROADCAST
mechanism to a MANY-TO-MANY
model, rooted in a conversational
format between authors and people.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
9. NAIFA
IBM forecasters are predicting a
greater disruption in marketing in the
next five years than we’ve seen in the
past 50 years combined.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
10. NAIFA
Technology… allows us to do what
we've been doing… differently,
faster. It's not a replacement; it's a
supplement.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
11. NAIFA
Social Media: uses technology and
defined networking systems, to allow
you to connect to and engage a
broader range of people that you
may be able to access in person.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
12. NAIFA
Social Media Can be One More Tool:
It isn't a short-term project, an
experiment, a one-shot deal, or a
quick fix. It's not something you
throw money at, and using it doesn't
guarantee success or influence.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
13. NAIFA
Let's review how business is
developed… think of it as a
continuum, with engagement being
the key along the way in many places
in many ways.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
14. NAIFA
Relevant Engagement is the Key:
Awareness
Understanding
Perceptions
Attitudes
Intent
Behavior (Buying Decision)
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
15. NAIFA
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
16. NAIFA
Some common Social Media tools:
Facebook
Twitter
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
17. NAIFA
Some common Social Media tools:
YouTube
Blogs
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
18. NAIFA
Some common Social Media tools:
LinkedIn
Plaxo
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
19. NAIFA
Some common Social Media tools:
AngiesList
Yelp
Other UGC rating sites
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
20. NAIFA
Yeah, great… but so what? Why??
1.Further your brand/reputation and
position you relative to competition
2.Move prospects down continuum
3.Search engine optimization
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
21. NAIFA
Not just for young'uns:
-Online: 79% of U.S. adults online
Avg 11 plus hours/week
-Blogging: More than 40 million blogs… and it doubles
every 6 months
-Cell Phones: 255 million users (84%), 98% capable/50%
using text messaging
-Video: 12 billion online video streams
-61.4% have visited a social networking site
-Six in 10 wealthy consumers online use social networks
-Fastest growing segment in Facebook users…
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
22. NAIFA
Further your brand positioning/value:
Expert
Trusted advisor
Thought leader
Successful for clients
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
23. NAIFA
Further your brand positioning/value:
- Social media tools same as others
- Remember the cocktail party
- Develop your strategy, message or
topic priorities, brand style and voice
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
24. NAIFA
A word on Blogging (Weblog):
- Improves SEO
- Positions you as expert/thought
leader
- Monitor and contribute as strategy
- Media pull from blogs
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
25. NAIFA
Monitoring the Blogosphere:
Free: Bloglines, Technorati,
Blogpulse
Paid: Umbria, Nielson BuzzMetrics,
BuzzLogic
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
26. NAIFA
Further your brand positioning/value:
- Use the same discipline you use in
other biz dev efforts (schedule)
- It's human resource vs. financial
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
27. NAIFA
Move prospects down continuum:
- Engaged, authentic interaction and
you can "prove your brand"
- Use social media to touch them –
integrate with calls, direct mail, trad
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
28. NAIFA
Move prospects down continuum:
- As they begin to research you,
they'll find more content - than just
your website, sales brochure, biz
card, or whatever they find Googling
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
29. NAIFA
Improve SEO:
- Search performance is critical and
getting more so
- Search is number 1 activity online
- Search spiders find things they like,
are credible
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
30. NAIFA
Improve SEO:
- Fresh content (SE spiders LIKE this)
- Links back to your website (links in
are liked by spiders)
- Multiple listings higher up in ratings
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
31. NAIFA
Compliance:
- Your industry has some constraints
on spontanaity
- If your company policy permits,
there are potential work-arounds
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
32. NAIFA
It must be strategic however…
-Strategy first.
-Then do.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
33. NAIFA
Making it work:
-Listen. Understand.
-Participate. Give people a reason to
come back to you. Don’t have to be
boring.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
34. NAIFA
Making it work:
- Important to understand the
technology but more so the strategy.
- Extend your reach. It’s not a build-it-
they-will-come mentality. Integrated
marketing is important.
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa
35. NAIFA
Finding these slides later:
-I will blog tomorrow PM with a link to
slides
- www.kps3blog.com
tweet away
© KPS|3 2011. Not to be reproduced or used without permission. kps3.com #kps3naifa