Mobile Growth. Retention.
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Average mobile app loses >70% of its users in 3 days. Within 30 days >90% of users are lost. Are you below or above the benchmark? What's your D1/D3/D7/D30 retention? This talk will focus on retention metric, why you should track it and how can you track it. We'll see how retention influences acquisition, monetization, and LTV through a series of industry-backed examples. At the end, we'll have a look at some of the techniques which app developers use to boost retention and fix that leaky bucket.
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Wearables change the way world works. They do this in small steps, but
Wearable Connectivity Architectures
In most cases, data is useless, until you process it. Wearables collect tons of data nowadays. But they are not powerful enough to process it. That's why most of them send this data somewhere (to other devices, into the clouds, etc). We'll have a look at the ways wearables connect to the outer world and send data there.
A Look At Google Glass
Here's a presentation, which shows what is Google Glass. It also investigates, which issues it faces now and how can Google Glass evolve in the future.
Grab a drink and watch specs of Google Glass, Mirror API and GDK functionality!
You can contact me
via email: ostap.andrusiv@eleks.com
via twitter: @p1f
More info at https://glass.eleks.com and http://elekslabs.com
Presented at WIPJAM@MWC 2014 in Barcelona
#mwc2014 #wipjam #eleks
Scaladroids: Developing Android Apps with Scala
Android is a fast-growing mobile operating system with millions of users worldwide.
Scala is a modern programming language designed to express common programming patterns in a concise, elegant, and type-safe way. Why not combine both of them?
Breaking Glass: Glass development without Glass
Presentation about Google Glass Development without Google Glass device!
Detailed steps and more information available here: http://www.elekslabs.com/2013/11/google-glass-development-without-glass.html
Ostap Andrusiv is R&D Engineer at http://eleks.com
More from Ostap Andrusiv (12)
Mobile Growth Stack. User Acquisition. Going Viral
Mobile Growth Stack. User Acquisition. Going Viral
Mobile Growth. Retention.
- 1. Mobile Growth: Retention GDG Lviv, Jan’18 Ostap Andrusiv @p1f Product Manager @GetSocial.im
- 3. Mobile Growth Stack TODO: add picture here
- 5. What’s Retention? Retention D0 = 100% = X new users on D0 D1 = % of X, who used the app on day D0 + 1 D3 = % of X, who used the app on day D0 + 3 D7 = % of X, who used the app on day D0 + 7
- 6. Quettra Research for Android (pub. mid 2015)
- 7. GameAnalytics Research (pub. late 2017)
- 9. WHY optimize for retention?
- 10. Retention impacts growth: 1. Retention drives more $ a. more % of cohort stays → more can be monetized in the same period of time b. more % of cohort stays longer → higher LTV 2. Retention drives user acquisition a. if you optimise for viral/WoM/UGC growth → more invites, WoM, sharing → more conversions → new conversions stay longer → cycle repeats ⇒ UA costs drop → more can be reinvested in UA (new channels) 3. Retention accelerates Payback a. Faster payback → faster reinvestment Check out related spreadsheet!
- 11. HOW to optimize for retention?
- 13. 0. Read About “The Hook” Model “Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. The key to success is to get the users hooked during that critical first 3-7 day period.” Ankit Jain Quettra
- 14. 1. Personalize Onboarding Experience
- 15. 2. Build Community of Users
- 16. 3. Re-engage via Push Notifications
- 17. 4. Gamification
- 19. ● Retention impacts both: Acquisition and Monetization ● Retention (breadth) & Engagement (depth) stick together. Optimize for both. ● Try to get >10% D7 retention. ● Personalize on-boarding (10sec date between a user and an app). ● Build around The Hook model. Thanks! Q&A time! Ostap Andrusiv @p1f Product Manager @GetSocial.im Thoughts to remember... photo credits: amazing community at Unsplash