5000 apps are published daily in the stores, CPIs reach 3$+ on US market, ASO is getting tricky. In these circumstances, virality stands out as a vital part of mobile growth nowadays as mobile developers struggle to make their apps noticeable. Here we give a general overview of Mobile Growth Stack. Focus later on mobile User Acquisition, and dig deeper into Virality. TL;DR: if you have a good product, and put viral mechanics and retention at the core of your product experience, your app is more likely to explode! ==== Related Google Spreadsheet: http://bit.ly/virality-sheet ==== At GetSocial.im we're building growth tools for mobile app developers to help them acquire organic users through referral marketing and social graph technology and engage them via in-app news feeds. With GetSocial you can build viral mechanics in under 5 lines of code on Android, iOS and Unity.

1. Mobile Growth Stack:
Going Viral
ProductTank Meetup, Nov’17
Ostap Andrusiv @p1f
Product Manager @GetSocial.im

3. Mobile Growth Stack
TODO: add picture here

4. User Acquisition.
Where are your users coming from?
● search
● paid UA (Rovio report)
● ASO (show that tweet!)
● influencer marketing
● cross promos
● word of mouth, viral loops

5. TODO: start with a storyЯкий ти Гусь?*Which type of Goose are you?

6. Viral Coefficient (K-Factor)
Viral Cycle Time
Customer sends
an invite
Invitee receives
and becomes
a customer
Customer uses
your product

7. Google Docs time!

8. Viral Coefficient (K-Factor)*
*related Google Doc is here

9. Viral Cycle Time*
*related Google Doc is here

10. Ok, got it. Virality is important.
What should I do?

11. 1. Let people share content and invite their friends

12. Including IAP in onboarding
increased purchases 2.5%
Amazon
2. Teach people to invite and spend

13. 3. Make people invite at least 5 of their friends

14. 4. Optimize cycle time

15. 5. Make sharing valuable: unique social content or $

16. ● No good product — no sustainable virality.
● Acquisition and retention should be at the core.
● Add inviting/sharing mechanics. Optimize.
● Virality is just another channel.
⇒ But it amplifies all your UA efforts (ASO, paid, etc).
Thanks!
Q&A time!
Ostap Andrusiv @p1f
Product Manager @GetSocial.im
Thoughts to remember...
photo credits: amazing community at Unsplash