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Phonami One  Keeping automated data simple
Brand  Every brand has a story. Those that tell it well, win loyalty.
Brand Promise  How we want people to feel when they interact with us
what we promise
What makes us different
What are our values and beliefs
Vision  Our long term thoughts on where the brand can go. (1-6 strategic plan)
Purpose  Why we do it
Goals  The things we want to achieve with our brand
Key issues  what is getting in the way of our goals
Strategies  Options
Tactics  specifics to achieve strategic options
Target  Slice of the population or in other words- our sweet spot (positioning 7-9)
Expected Result  planned action we want our target to take that makes our brand bigger
Main Message  What we say and how we talk to them to get the result we want
Execution  We become something that makes their lives better.
Support  We need to let them know why we can do what others can't, and better.
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Mobile First Cloud Computing by Phonami. Keep Communications Simple