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Mobile designtrends 2013
The document discusses trends in 2013 including using bigger controls to simplify interaction, exploring color schemes beyond blue, and adding more white space between elements. It recommends flat or realistic designs that follow OS guidelines, are clear and easy to use, incorporate more gestures, and maintain responsiveness. The document also notes over-reliance on HTML5 as a past mistake and advocates enriching user experience while maintaining performance and accessibility across new operating systems.
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Mobile designtrends 2013
- 1.
- 3. t h e Sw i p e t h e T a p & H o l d t h e P i n c h will be more importance…
- 4. Using bigger controls– Make interation simpler
- 5. Blue isthe most dominant color. Many other schemes will be explored
- 6. More empty spacebetween elements & texts More breathing room Focus more on important content
- 7. S k eu o m o r p h i s m d e s i g n s a r e b e a u t i f u l , b u t d i f f i c u l t F l a t d e s i g n i s g o o d a t s t r e a m l i n i n g
- 8. “The biggest mistake wemade with our Facebook app was over relying on HTML5”- Mark Zuckerberg
- 9. E nr i c h u s e r e x p e r i e n c e M a i n t a i n b e t t e r p e r f o r m a n c e P r o m o t e a c c e s s t o n e w O S
- 10. Clear lookand easy to use Use more gestures Keep your app responsive Flat or Realistic design Follow OS Human Interface Guidelines
- 11. Savvycom JSC. A: No.309, N09-B1 Building Dich Vong new urban area Hanoi, Vietnam P/F: +84 4 2221 4039 W: www.savvycomsoftware.com E: contact@savvycom.vn F: www.facebook.com/savvycom L:
Editor's Notes
- #2 The road ahead…
- #3 By simplifying the interfaces — by maintaining simple design — our use of typefaces becomes increasingly important. Clear lettering is extremely important on mobile devices. But the typeface is also very much part of that interface. A heavier typeface creates a different look and feel than its lighter counterpart. That’s why it’s so important to play with the design to make it simple.
- #4 What we’re now seeing is less use of clickable buttons and an increase in other movements. We are witnessing an evolution. As we come to understand touch interfaces, we can design more specifically for mobile devices. The button — the framework containing a contrasting color and text — will continue to exist as an isolated “call for action”.The swipe, the pinch, and the tap-and-hold will increase in their importance. Very soon, we’ll start scrolling through pages simply by tilting the device.
- #5 - Bigger is better. Smaller controls no longer grab eyeballs, or fingers. When you use bigger controls, you not only adapt a minimalistic design, you also make interaction simpler. That’s the reason why an increasing number of app developers are using larger controls for interaction. They simplify the interface and put the user in control.- Blue is the most dominant color for all apps out on the market and it is time to explore other color schemes such as softer/lighter colors, pastel colors, metallic colors and black, white and gray.
- #7 A normal mistake is to fit a lot of content on a page. Layouts with more empty space between elements and texts gives the user more breathing room and allows the user to focus on the important content. To much content on the same page = less chance that any of the content will be read.
- #8 Skeuomorphism refers to a design approach in which design cues are taken from the reality, like, turning a page in an e-book app with the page roll-over effect. Skeuomorphism has been criticized since long for underutilizing the capabilities of smartphone devices by forcing them to imitate the behaviour of a physical object.
- #9 In the near future, native apps will benefit enormously from web technologies such as HTML5.Web technologies are not yet seamless enough, or fast enough, and I don’t see that happening in 2013. If you really want that Wow Experience on your mobile app, it needs to be native.