Need for business development and increase of competitiveness are main reasons for implementing Mobile Cloud solutions. Traditional Cloud Computing is driven mainly by increase in IT effectiveness. - Mobile applications are not the method of accessing company resources, they are the key resource themselves! - Mobile Cloud assures access to business tools from various devices, independently from location on the public internet and at any time of a day. - LAN is not so important anymore. Desktop is just another interface to Mobile Cloud. Information security has to be assured in the cloud, in the transmission media, and in the end-user device.

1. How Mobile Apps turn Cloud
Computing into Mobile Cloud
Krzysztof Burzyński

2. Copyright © Biznes Innovation 2014
About Biznes Innovation
Consultancy company, supporting enterprises
through Innovation in the following areas:
 business strategy
 mobile technologies
 sales and personnel management processes
 development of personal skills

3. Copyright © Biznes Innovation 2014
Mobile Cloud =
Cloud Computing + mobile application
- Cloud Computing moved processing into the
cloud, but left LAN and users in the office
- Development of mobile applications reflects
needs of empoyees outside of the office, when on
the move
When in the office, quite often it’s easier to
install and use a mobile app rather then
the corresponding office or web application!

4. Copyright © Biznes Innovation 2014
Mobile Cloud applicatios
Support mobilization of employees and business
processes
Reflect the rhytm of the job, enable 24/7 mode
Are independent from your particular location
Are independent from end-user device type,
enable BYOD
Support higher standarization of the software
workplace and fully remote support

5. Copyright © Biznes Innovation 2014
Mobile applications transform
Cloud Computing
Need for business development and increase of
competitiveness are main reasons for implementing
Mobile Cloud solutions. Traditional Cloud Computing is
driven mainly by increase in IT effectiveness.
Cloud Computing Mobile Cloud
view view
Shared folders -> knowledge management
VoIP telephony -> fixed-mobile convergent services FMC
CRM -> field sales force management
(SFA, FFA)

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Mobile Cloud starts with SMEs!
• Cloud Computing of XaaS type is very attractive
to major enterprises
• Mobile applications boomed on the consumer
market
• Mobile Cloud develops strongly in the SME
segment
• Major enterprises quite often focus on own
development of dedicated mobile productivity
apps

7. Copyright © Biznes Innovation 2014
Mobile Cloud value chain players
• Application developer
• Mobile Cloud platform hosting provider
• Application distributor
• Mobile Cloud sales organization
• Mobile device provider
• Mobile communications provider (operator)
 Business customer
Mobile project should address all the
elements in a comprehensive way!

8. Copyright © Biznes Innovation 2014
Integrator versus
• Revenue source:
- HW/SW
- integration services
- technical support
- limited advisory
• Promotes mobile apps
written „on-demand”
• Local suport mainly,
• Technical skills
required
• Revenue source:
- no HW/SW
- usage fees/subscription
- suport services
included in usage fees
- consultancy services
• Promotes „off-the-shelf”
mobile solutions
• Mainly remote support,
• Business skills required
Mobile Cloud
sales org

9. Copyright © Biznes Innovation 2014
Mobile Cloud –
classical mistakes
• Assuming that IT dept. is a buying party, not the business
• Expectation that enterprises buy Mobile Cloud over the
web. Actually, clients need a lot of business consultancy
during the process
• Neglecting security aspects
• Ignoring impact of other mobile applications used already
by the enterprise
• Weak performance of chosen devices
• Underestimating need for end-user trainings

10. Copyright © Biznes Innovation 2014
Mobile application security
measures
1. Dedicated mobile device management MDM
environment
2. Security assured on application level with
proper encryption and data transmission
protection
3. Information access needs to be manager –
access should be given only to those who need it
4. Minimize ammount of off-line data stored in the
devices

11. Copyright © Biznes Innovation 2014
Do not mobilize like that!
• Mobilizing through browser access to office
applications.
• Mobilize through mobile access to LAN,
servers and disk space.
• Mobilize through development of own,
dedicated applications mirroring your desktop
environment.
• Mobilize, because tablets are cheaper than
laptops.

12. Copyright © Biznes Innovation 2014
Mobile Cloud –
impact summary
• Mobile applications are not the method of accessing
company resources, they are the key resource
themselves!
• Mobile Cloud assures access to business tools from
various devices, independently from location on the
public internet and at any time of a day.
• LAN is not so important anymore.
Desktop is just another interface to Mobile Cloud.
• Information security has to be assured in the cloud,
in the transmission media, and in the end-user
device.

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