1              “From Apples to Augmented Cognition”                 Current & Future Mobile Trends                        ...
Why listen to this guy?                                     2   Paul G   Some numbers:                          Roles:   2...
Written a few books...                   3                                          Innovation                            ...
Not so long ago we didn’t “need” mobiles...          4                                                          I should  ...
From Islington to Iran   5  Mobiles are  everywhereFriday, 13 May 2011
Indoors and outdoors, they consume attention...   6Friday, 13 May 2011
And we need them like a fish needs water...                      7                                                         ...
A device most of us have most of the time...                                                               8              ...
A global communication phenomenon                                                                 9           Global text ...
A lot of communications power...                        10   The average teen   sends or receives                         ...
A lot of communications power...                        10   The average teen   sends or receives                         ...
The carry principle...                    11                                         Things we carry...Friday, 13 May 2011
The carry principle...                    11                                         Things we carry...Friday, 13 May 2011
The “pre-history” of mobile...   12Friday, 13 May 2011
The mobile is dead...long live the...             13      2007...                                           A is for...Fri...
There’s an app for that...   14     2009...                         A is for...Friday, 13 May 2011
A new era of mobile...                                                15                 Texting, talking                 ...
The trend is apps...                                      16                                                       Source:...
Visitors from Planet Google...             17                                                 A is for...Friday, 13 May 2011
The consumerization of smartphones...                                  18                 Apples                          ...
The consumerization of smartphones...                                    18                 Apples                        ...
The consumerization of smartphones...                                    18                 Apples                        ...
The consumerization of smartphones...                                    18                 Apples                        ...
And now mostly a 2-horse race...                      19                                            “platform wars”       ...
Moore’s Law...                      20     Millions of                   Hidden engine...    transistors!          1 GHz  ...
We carry a computer all day long...             21                                   What we really carry...              ...
Actually, we carry two of them...          22      COMPUTER        #one                                                   ...
But it’s more than just a computer...                                23                              !"#$%                ...
We can surf the real world...                24                                            !"#$%&()*                      ...
Real-world connectivity                                         25                      Security                      Mete...
Real-world connectivity                                         25                      Security                      Mete...
Today we carry these...   26Friday, 13 May 2011
Tomorrow we carry this...   27Friday, 13 May 2011
There’s a URI for that...                                              28                                !""#$%%#&()*+",,%...
There’s a URI for that...                                              28                                !""#$%%#&()*+",,%...
Streaming sensor data to the cloud...                         29       “Sensor Net”                                  Big D...
Which is smarter?                                                       30                                                ...
Right-time Web                          31                      “Real Right time”                                    Socia...
Connected to streams in the cloud...                                                      32                              ...
What is smart?Friday, 13 May 2011
The augmented human...                              34                                         Augmented cognition:       ...
Where are we headed?                 35                      The not-so-distant future...                                 ...
36    Thank You   paul@wirelesswanders.com   wirelesswanders.com                      @pgolding                           ...
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From Apples to Augmented Cognition (Current and Future Trends in Mobile)

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There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedented
levels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles.

Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.

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From Apples to Augmented Cognition (Current and Future Trends in Mobile)

  1. 1. 1 “From Apples to Augmented Cognition” Current & Future Mobile Trends May 2011 http://wirelesswanders.com Copyright Paul Golding, 2011Friday, 13 May 2011
  2. 2. Why listen to this guy? 2 Paul G Some numbers: Roles: 21 years in mobile Mobile Product Strategy 16 patents (mobile chip design) Developer 5 continents Chief Apps Architect Motorola 4 books Advisor to corps !10k - !10B 1st mobile apps co. in Europe Founded the O2 Incubator 1st mobile internet portal Mentor at Springboard Incubator 1st push email solution connFu* Master at O2 *connFu is a cloud-telephony platformFriday, 13 May 2011
  3. 3. Written a few books... 3 Innovation is for Everyone 31 innovation habitsFriday, 13 May 2011
  4. 4. Not so long ago we didn’t “need” mobiles... 4 I should call BobFriday, 13 May 2011
  5. 5. From Islington to Iran 5 Mobiles are everywhereFriday, 13 May 2011
  6. 6. Indoors and outdoors, they consume attention... 6Friday, 13 May 2011
  7. 7. And we need them like a fish needs water... 7 Immersive “fish don’t know water exists... until beached” Marshall McLuhanFriday, 13 May 2011
  8. 8. A device most of us have most of the time... 8 In 59 countries: >Friday, 13 May 2011
  9. 9. A global communication phenomenon 9 Global text messages Six Trillion 200,000 per secondFriday, 13 May 2011
  10. 10. A lot of communications power... 10 The average teen sends or receives text messages every month Source: comScoreFriday, 13 May 2011
  11. 11. A lot of communications power... 10 The average teen sends or receives 3,339 text messages every month 15 s per text ~ 14 hours of attention (15-24 yrs average 9 hours per month SN sites) Source: comScoreFriday, 13 May 2011
  12. 12. The carry principle... 11 Things we carry...Friday, 13 May 2011
  13. 13. The carry principle... 11 Things we carry...Friday, 13 May 2011
  14. 14. The “pre-history” of mobile... 12Friday, 13 May 2011
  15. 15. The mobile is dead...long live the... 13 2007... A is for...Friday, 13 May 2011
  16. 16. There’s an app for that... 14 2009... A is for...Friday, 13 May 2011
  17. 17. A new era of mobile... 15 Texting, talking Doing Organise lunch Detect offers Find a popular place Mobiles are Share video clips Hail a taxi Locate “friend of a friend” “everyware” Compare shopping prices Scan & Share the bill Pin feedback in mid-air Swap stuff Do everything? (Voice + Text + Data) Copyright Paul Golding, 2010Friday, 13 May 2011
  18. 18. The trend is apps... 16 Source: comScore 40% UK 35% UKFriday, 13 May 2011
  19. 19. Visitors from Planet Google... 17 A is for...Friday, 13 May 2011
  20. 20. The consumerization of smartphones... 18 Apples Copyright Paul Golding, 2010Friday, 13 May 2011
  21. 21. The consumerization of smartphones... 18 Apples Androids Copyright Paul Golding, 2010Friday, 13 May 2011
  22. 22. The consumerization of smartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth Copyright Paul Golding, 2010Friday, 13 May 2011
  23. 23. The consumerization of smartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth “everyware” Copyright Paul Golding, 2010Friday, 13 May 2011
  24. 24. And now mostly a 2-horse race... 19 “platform wars” +115% EU5 Source: Asymco Source: (via VisionMobile, Tomi Ahonen) +951% EU5 comScoreFriday, 13 May 2011
  25. 25. Moore’s Law... 20 Millions of Hidden engine... transistors! 1 GHz ...of the revolutionFriday, 13 May 2011
  26. 26. We carry a computer all day long... 21 What we really carry... Some metal... A computer! Some leather...Friday, 13 May 2011
  27. 27. Actually, we carry two of them... 22 COMPUTER #one COMPUTER #two InertFriday, 13 May 2011
  28. 28. But it’s more than just a computer... 23 !"#$% &()*+(, 4-.2$ &56, 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &-)3(88, !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$, A computer with senses...Friday, 13 May 2011
  29. 29. We can surf the real world... 24 !"#$%&()* +,,-./ # ! $ " Augmented RealityFriday, 13 May 2011
  30. 30. Real-world connectivity 25 Security Metering Access Control Money Body EnginesFriday, 13 May 2011
  31. 31. Real-world connectivity 25 Security Metering Access Control Money Body EnginesFriday, 13 May 2011
  32. 32. Today we carry these... 26Friday, 13 May 2011
  33. 33. Tomorrow we carry this... 27Friday, 13 May 2011
  34. 34. There’s a URI for that... 28 !""#$%%#&()*+",,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&".6%** Things %!986%75:;97+%**Friday, 13 May 2011
  35. 35. There’s a URI for that... 28 !""#$%%#&()*+",,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&".6%** Things %!986%75:;97+%**Friday, 13 May 2011
  36. 36. Streaming sensor data to the cloud... 29 “Sensor Net” Big Data! !"#$ !"#$ !"#$ %&" %&" %&" (%)!#*" +!),"((&-* ).%+.% /&(%!&0.%"12("-()!2*!&1( Creating value from unthinkably large amounts of dataFriday, 13 May 2011
  37. 37. Which is smarter? 30 The Cloud !"#$% &()*+(, 4-.2$ &56, 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &-)3(88, Inert !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$,Friday, 13 May 2011
  38. 38. Right-time Web 31 “Real Right time” Social stream Information stream Entertainment stream Event stream Sensor streamFriday, 13 May 2011
  39. 39. Connected to streams in the cloud... 32 The Cloud Social stream !"#$% &()*+(, Information stream 4-.2$ &56, Entertainment stream 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, Event stream 7"+*2%"-/ &-)3(88, !-./0 Sensor stream &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$,Friday, 13 May 2011
  40. 40. What is smart?Friday, 13 May 2011
  41. 41. The augmented human... 34 Augmented cognition: Person + right-time computer ! personalized computing = new person! Smartphone = smarter peopleFriday, 13 May 2011
  42. 42. Where are we headed? 35 The not-so-distant future... 100 GHz 100 Mbps 100 TB Just imagine the possibilities...Friday, 13 May 2011
  43. 43. 36 Thank You paul@wirelesswanders.com wirelesswanders.com @pgolding (C) Copyright Paul Golding, 2010Friday, 13 May 2011

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