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Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-12-15

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Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:

★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.

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Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-12-15

  1. 1. A webinar presented by Mobile Marketing Tactics to Convert Consumer Clients
  2. 2. Founder, LawMarketing.com LarryBodineNow@Gmail.com 520.577.9759
  3. 3. 5 cool ways consumers are using cell phones Start your car remotely Pay for your coffee
  4. 4. 5 cool ways consumers are using cell phones Avoid speed traps Digitize business cards
  5. 5. 5 cool ways consumers are using cell phones Generate New Business
  6. 6. THEN Computer Email 22-inch screen The change in how consumers communicate NOW Cell phone Text 3x4-inch screen
  7. 7. • Average person uses mobile phone 1 hour and 52 minutes per day – More time than watching TV • Local mobile searches exceed desktop searches • Half of all mobile searches lead to a purchase Mobile users are obsessed
  8. 8. • Jan. 2015: Telling Webmasters to “fix mobile usability issues” • Google penalizes sites with a bad mobile experience. Google sending warnings about mobile unfriendly sites Really unfriendly!
  9. 9. • Google labels sites that are mobile friendly • Mobile-friendly sites likely to get rewarded with a ranking boost How Google is driving traffic to mobile sites
  10. 10. 5 essential elements of a mobile website 1. Click to Call Button 2. E-mail Firm Button 3. Interactive Map Button 4. Easy Drop-Down Navigation 5. A “mobile moment” or branding experience
  11. 11. “Mobile moments" and "brand experiences" that generate files • Message viewable in one glance. • Anticipate their needs and motivations • Something to act on immediately • Giveaway: printout, picture, checklist, guide • Give people something to sign up for
  12. 12. “Mobile moments" and "brand experiences" that generate files • Message viewable in one glance. • Anticipate their needs and motivations • Something to act on immediately • Giveaway: printout, download, checklist, guide • Give people something to sign up for
  13. 13. “Mobile moments" and "brand experiences“ Hangouts On Air - Broadcast for free https://plus.google.com/ hangouts/onair
  14. 14. “Mobile moments" and "brand experiences“
  15. 15. “Mobile moments" and "brand experiences“ • The hottest, most social content on the web. • The kinds of things you'd want to pass along to your friends. • Listicles – “26 Pictures That Will Give You Some Peace” • Questions – “Can You Guess The Jelly Belly Flavor From A Photo?” • Pictures & emotions -- “Grieving Parents Are Photographing The Final Moments With Their Dying Newborn
  16. 16. • 41% of mobile searches are local • 81% lead to action PI and criminal defense especially benefit from the mobile web
  17. 17. PI and criminal defense especially benefit from the mobile web
  18. 18. Getting positive online reviews with a mobile phone
  19. 19. • Most law firms will underinvest • Google, Facebook, Twitter • 70% of mobile searches lead to action on a website within one hour • Consumers are less likely to comparison shop when using a mobile app • Facebook mobile users continue to exceed Facebook desktop users Mobile Advertising
  20. 20. • Most law firms will underinvest • Google, Facebook, Twitter • 70% of mobile searches lead to action on a website within one hour • Consumers are less likely to comparison shop when using a mobile app • Facebook mobile users continue to exceed Facebook desktop users Mobile Advertising
  21. 21. • Sending and reading texts is #1 use of mobile phone • 95% of text messages are read within minutes of receipt • 30% of consumers interact with a brand via text message Supplement to Email marketing Appointment reminders Mass text messages Join your mailing list 8 trillion text messages are sent every year. Did your firm send one?
  22. 22. Join your mailing list • Easier & less intrusive than a phone call • More likely to be read • Keyword = call to action • Web signup widget: join marketing list by typing phone number • $49/month for 1,000 messages and a custom keyword
  23. 23. • Plan mobile website first • Create your mobile moment – printout, picture, checklist, guide • Get online reviews on mobile phones • Start advertising • Send text messages What do to next
  24. 24. 520.577.9759 LarryBodineNow@Gmail.com Get the latest Marketing News Larry Bodine

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