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MoMo Tel Aviv Israel June 2009 Mike Moore

The document discusses considerations for building mobile location-based services (LBS) applications. It outlines NAVTEQ's offerings for developers, including high-quality digital maps for 77 countries, access to mapping APIs, sample map data and developer resources through their NN4D network. The document also describes opportunities in LBS like navigation, content, social networking and advertising. It promotes NAVTEQ's Galileo satellite competition and special topic prize for innovative LBS apps using positioning technologies and map data.

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Editor's Notes

#3 NAVTEQ maps are everywhere! We are uniquely positioned across multiple growth markets throughout the world. Our markets are diverse and growing, driven in part by the rapid commercialization of GPS technology.GPS technology simply provides a latitude and a longitude, but a digital map gives context and meaning to this information.It is important to note that we are a content company, not a software company. Simply stated, our business is to license our maps for use by our customers in their software applications.We are device agnostic and are not constrained by any particular technology.NAVTEQ
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#12 Galileo is a global navigation satellite system (GNSS) currently being built (still in trial phase) by EU and the European Space Agency (ESA). It is complementary to the U.S. Global Positioning System (GPS) and the Russian GLONASS but aimed at reducing Europe’s dependency on American and Russian satellite signals (managed by the defense industry). The European Commission has expressed an ambition to have 30 satellites launched in 2013.<number>
#13 The European Satellite Navigation Competition (ESNC) is a competition to stimulate the ideas generation, incubation and development of applications and services made possible by the European satellite navigation system Galileo. Through this initiative, the companies and institutions in the industry that support it will help stimulate innovation in preparation for Galileo deployment.App ideas entered into the competition do not have to be based on Galileo but can also use the current GPS since they are complementary. (Handsets in the future will have two chips.)NAVTEQ Special Topic PrizeApplications must be accessed through wireless devices and use dynamic positioning technology and importantly benefit from the location context provided by the NAVTEQ map.ESNC complements LBS Challenge<number>
#14 12 Month incubation program includingFree access to NT data, content and services for one 1 year.Partner business developmentTech support – personal technical consultantBusiness match making – access to partner ecosystem
#15 I was going to say that “the sky’s the limit” but it isn’t these days, is it? ;-)With satellite communication, the possibilities are endless for new location-aware applications in many different fields. Let me give you some examples of LBS applications that exist today.<number>
#16 NT is focused on promoting the innovative development of location aware / based applications and services across the entire application spectrumInc NAVIGATION, SOCIAL NETWORKING, GIS, FLEET MANAGEMENT, GAMING ETCNavigation: includes routing and turn-by-turn directions; POI look-up, traffic and pedestrian applications.Content: use of content – directories, search, weather, event info, POI info – from NAVTEQ or 3rd parties – that enhance the functionality or is core to the application.Entertainment/Leisure: gaming, location-based imaging, athletic, travel, and tourism applications.Enterprise: applications improving business efficiencies or enabling revenue generation, optimal use of fixed or mobile assets, fleet management, geomarketing, GIS, internet local search and advertising.Social Networking: peer and “find me” applications that enable a person to actively communicate where one is or will be, or applications related to child/senior monitoring, safety alerts, and location.New revenue opportunities: Location Based Advertising: use of mobile advertising that combines precision proximity, contextual and demographic targeting, deep location-based advertising engagement, and the delivery of mobile coupons.<number><number>
#17 User experience advances in several areasIntegrating LBS with all your senses by taking advantage of interesting new technology.5 key bullets:Enhanced UI experienceEnhanced input experienceEnhanced graphics & imaging experienceConvergenceMultimodality- Bridging the virtual and physical worlds- Integrating more and more content in apps- Gaming typically the first area to adopt new technology and embrace this- New trend in mobile gaming: Typical 3D racing games which used to be 3D models of racing tracks are getting more advanced by integrating / real-life map data used + real-time traffic updates => location-based gaming is not just about treasure hunts anymore; dynamic location content gives completely new opportunities- Extended use of imaging capability with OCR (optical character recognition) coupled with location-data => new search & database apps using location metadataAdvanced Programmable Haptics: Far More than the Conventional On and Off BuzzUnderstanding of both simple and complex tactile information is easier when haptic feedback can be varied to provide intuitive clues, according to the application. For example,an alert for a calendar reminder needs to feel completely different than an alert signaling receipt of a text message. Today’s technology allows haptic feedback to be varied infrequency, waveform, amplitude, and duration. Further, it provides precise control of these parameters allowing nearly unlimited—and memorable—variation.User Interface Advances:3D graphics & audio content will differentiate devices and servicesLandmarks & aerial imagery provide more detail & personalizationAudio content with use of wireless earpieces will change how services can be offered through devicesPersonal computing is getting smaller! There is an explosion of Netbooks and MID’s in the market. People want to have a small device that can be used for common mobile computing needs. These devices are also being shipped with GPS capability, opening up lots of opportunities and new markets for developers to work in.MIDs represent a new category of devices targeted to deliver the best Internet experience in pocketable form factors. Intel is helping drive the MID category with the Intel® Atom™ processor – Intel’s smallest processor designed from the ground-up for high performance, full software and Internet compatibility with dramatically lower power.
#18 skobbler GmbH from Germany was awarded the Grand Prize Winner for LBS Challenge in EMEA for its submission in the Content category.
#19 First Runner-Up: PH Informática SA, Portugal: (Content Category) City Guide is a dynamic LBS content guide that allows access to information in real time related to a user’s unique profile. Once subscribed, the system becomes your personal guide by giving automatic information based on user interest whilst navigating by car, foot or public transportation.
#20 Second Runner-Up: Carbon Hero Ltd, UK: (Enterprise Category) Carbon Diem is the first Carbon computer by the National Science Museum of London. This is an application that uses GPS technology to track a person’s carbon footprint based on his/her transportation choices. It tracks your travel and informs you as to how much energy you could save while using different means of transportation (walking, bus, train, car etc). It also keeps track of all the places that you have visited.20
#21 Convergence and location-based entertainment (social networking) exampleGyPSii launched publicly at Mobile World Congress 2008 and were able to use the NAVTEQ Global LBS Challenge as part of their launch campaign. Since then, the relationship with NAVTEQ and its membership in NAVTEQ Network for Developers (NN4D) has contributed to GyPSii’s LBS product development.Today, GyPSii is a global service, available across a broad range of mobile platforms and devices, including Symbian OS™, Windows Mobile and RIM BlackBerry™, Apple iPhone and browser-based Internet-connected devices.Samsung recently launched navigateVia based on GyPSii (http://innovator.samsungmobile.com/honor/honorMbrView.do?honorId=221&platformId=1). navigateVia is a location portal that extends the LBS experience of owners of Samsung GPS enabled Samsung phones.
#22 Taxi4me (Grand Prize Winner Americas in 2009) I think illustrates well the changing role of the map - Solutions can now be driven by digital map and content, even when not displayed.DialPlus (First Runner-Up of LBSC Americas in 2009) makes use of new business models - Location based advertising creates value for advertisers and users.
#23 NAVTEQ supports all the major platforms and development environments on the market, through APIs and partner offerings available from NAVTEQ’s developer support program and global community, NAVTEQ Network for Developers (NN4D). Our map data can be accessed in many different ways.NAVTEQ provides direct support for development in four major areas:Mobile development for Symbian OS, Windows .NET Compact Framework as well as a Web Services interface which can be used on any connected platform, e.g. Java ME and iPhoneWeb development through AJAX and Java SE/EEGIS development through Windows .NET and JAPI (Java API)Database development through providing map data in a Relational Database Format for easy import into any SQL databaseOur www.nn4d.com website contains information, technical docs & guidelines for all of these. Join today – it’s free.There are also APIs available from many other NAVTEQ partners & players on the market, supporting both small and large niche markets, including from geospatial platform partners, technology partners, handset manufacturers…e.g. Autodesk & deCarta provide APIs for Web developers and use of Web servicese.g. ESRI, MapInfo provide APIs for GIS (they are the biggest players in this space)Some of these have Partner Zones on NN4D (deCarta, Autodesk, Wavemarket, Forum Nokia, Sony Ericsson etc)
#24 Message:NN4D helps with all the technical resources you would expect from a developer program: product & technical support, in our case by providing sample map data to developers so they can get started and test functionality of their apps, technical white papers, access to leading geospatial platforms, tools and application programming interfaces (APIs), discussion forums etc plus also business dev support.Benefits of joining NN4D:Accelerate development of innovative LBS solutionsIncrease knowledge through NAVTEQ experts and an active online communityReduce development costs through free resources from NAVTEQ and partner companiesGain exposure for your company and products through NN4D business development resources
#28 SUMMARYNAVTEQ is committed to the long term stimulation and promotion of location aware / based services throughSupporting the ESNC competition to incubate potential new commercial applicationsRunning the annual Global LBS Challenge to take applications through to commercial launchSupport provided through NN4DConnections portal for promotion of partner applications to NAVTEQ industry partners<number>

MoMo Tel Aviv Israel June 2009 Mike Moore

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