1. Assignment 2
Team Americano
Laura Murphy
Catriona Larkin
James
Guilmartin
Gerald Grealy
2. •A Social Media marketing strategy based
around Starbucks coffee drinkers who use
Amazon Kindles
•Every eBook check-in is one step closer to a
free coffee
+ =
3. New marketing opportunity
Increases brand awareness
Cost effective
High speed communication
Creates brand loyalty through building communities of
consumers
Customer feedback – quick and simple
4. 1. Book readers/worms
Starbucks - comfortable environment
Amazon – Notorious for books
2. Coffee Lovers
Payback for loyalty to Starbucks
Opportunity to introduce Amazon Kindle while relaxing
3. Technically Savvy Individuals
Chance to utilise their gadget (Kindle)
Introduction to innovative elements of Starbucks
5. Key elements to marketing campaign – help spread word
1.Coffee and a Book Chick
2.The Kindle Book Review
3.Becky’s Book Reviews
6. 1. Starbooks!
2. Book Review of Catcher in the Rye
3. Coffee: So many choices, so little time!
4. The Power of Coffee
Connector.TV Blog – Coffee and Books!
