MakeMyTrip has over 1.5 million Facebook likes, 27,500 Twitter followers, and 5,700 YouTube subscribers generating over 15 million video views. Their social media presence generates over 29 million impressions on Twitter and over 9,600 Twitter engagements. Mobile usage is growing, with 33% of traffic and 34% of hotel transactions coming from mobile in 2014. The company uses Oracle CRM software and has a CRM initiative with Outlook Travellers. The document provides insights into MakeMyTrip's demographics, social media comparisons, content strategy, and recommendations to improve page speed.

7. Interesting features of MMT

8. Social marketing
• On Facebook, the company official page has 1,559,116 likes
• The company joined Twitter in 2009 and in the small span of time they have above 27, 517 active followers
• MakeMyTrip official channel on Youtube has 5775 subscribers with 15 lacs+ views registered till date for 562 videos
posted by the brand
Outcomes:
• 29Mn + impressions on Twitter
• Total engagement of 43,749 on YouTube
• 9600+ engagement on Twitter.
• Both hashtags were trending on Twitter on almost all 5 days.
Mobile Stats:
• Mobile contribution to traffic grew to 33% in 2014 from 20% in 2013. Mobile users contributed more than 34% of
total online domestic hotel transactions in the last quarter.

9. YouTube

12. CRM Software Used
• Oracle CRM software
• CRM initiative with Outlook Travellers

15. REVENUE

17. Insights

24. Demographics

25. SPEED ANALYSIS

26. Comparison on Facebook

27. Comparison on twitter

28. Content strategy

29. Conclusion
SPEED: Fair Should fix
Consider fixing
Looks good
Reduce page weight
Compress images
Compress resources with GZIP
Minify resources
Reduce number of requests
Leverage browser caching
Eliminate render-blocking JavaScript and CSS in above-the-fold
content
Avoid landing page redirects
Make a quick first impression
Load visible content before CSS and JS files
Reduce server response time