M&M's cookie
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This document outlines a marketing plan for M&M cookies in Russia. It discusses the target demographics, which includes people of all ages but especially children. The plan details a price strategy of average market prices and logistics of delivery by road and rail. It provides a full media plan and budget for PR, advertising, promotions, and equipment for retail outlets from January to December. Laws and standards that apply to the product and market are also mentioned at the end.
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M&M's cookie
- 1. M&M’s cookie
- 2. About “Mars”
- 3. The consumer is our boss, quality is our work and value for money is our goa .
- 4. M&M’s cookie
- 6. Party
- 7. Office
- 8. Home
- 9. 25 - per pack Р
- 10. Characteristics of the Russian market
- 11. 55% of all Perfect for confectionery - cookies
- 13. For all people
- 14. For women,
- 15. for men,
- 16. and especially for the kids.
- 17. Price strategy
- 18. Strategy of the average market prices
- 19. Logistics
- 20. Delivery will be carried by road and rail transport.
- 21. Media plan
- 22. Jan Feb March Apr May June PR on TV 6 million 8 million 12 million 8 million rubles rubles rubles rubles Magazines 2 million 1,7 million 1 million 1,5 million rubles rubles rubles rubles Advertising 300 000 space in the city Promotion in 700 000 400 000 300 000 retail outlets Equipment of 800 000 200 000 200 000 outlets Internet 100 000 100 000 100 000 100 000 100 000 100 000 6 900 000 11 100 000 12 700 000 1 800 000 1 600 000 9 600 000
- 23. July Aug Sept Oct Nov Dec PR on TV 4 million 6 million 6 million 12 million 8 million rubles rubles rubles rubles rubles Magazines 2,5 million 2,5 million 2 million rubles rubles rubles Advertising 300 000 300 000 700 000 450 000 space in the city Promotion in 400 000 500 000 700 000 retail outlets Equipment of 300 000 300 000 500 000 outlets Internet 100 000 100 000 100 000 100 000 100 000 100 000 5 100 000 400 000 9 400 000 6 800 000 15 800 000 10 550 000
- 24. International law
- 25. Consumer Rights Protection law Customs Code GOST standards
- 26. Thank you
- 27. Credits Presentation is made by Iuliana Zakharova Tanya Bulycheva Marina Kuzina Fonts Lobster & Sansus Webissimo Pictures Internet