This document outlines the new product development process and product lifecycle model. It also discusses hollow brands and how TUFF BOOK laptops are designed to be shockproof and waterproof to protect from physical damage. Additionally, it mentions that Samsung Galaxy is a major competitor to Apple in the mobile segment due to its ANAROID OS.

2. Today’s Market deal with the survival of the
fittest.

3. A. Idea Generation
B. Idea Screening
C. Concept Development
D. Concept Testing
E. Product Development
F. Product Testing
G. Test Market
H. Commercialization

4. 1. Introduction
2. Growth
3. Maturity
4. Saturation
5. Decline

5. Hollow Brand

6. 1. Product
2. Service
3. Distribution
4. Personnel
5. Image

7. Laptops now a days is most essential gadget in
our life. People use it to keep records of all vital
data that can be needed at any moment of time.
So it is necessary to take care of it and save it
from internal as well as external damages. To
save laptops from physical damage recently
TUFF BOOK has been launched which is Shock
Proof, Water Proof and can even take your’s
load in itself.

8. Samsung Galaxy because of its
ANAROID OS is apple biggest
competitor today in Mobile
Segment

9. Presented By:
Sonali Srivastava

10. Presented By:
Sonali Srivastava