Ml Dgic Success Presentation
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Dreyer's Ice Cream has been very successful under Michele Lawrence's leadership as senior district manager. She has grown sales significantly in several ways: developing creative new ice cream products; building strong relationships with distributors; creating excitement around Dreyer's brands; and expanding points of sale at sports stadiums and other locations. Some key accounts that have seen strong sales growth under her leadership include Petco Park, the San Diego Chargers stadium, Legoland, the San Diego Zoo, and a Dreyer's parlor in Carlsbad.
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This document discusses McDonald's business. It aims to analyze if McDonald's is successful or failing by examining reasons for success or failure, past financial performance, and future business opportunities. It finds McDonald's has been successful due to popular products, principles of quality service and value, pioneering innovation, and global advertising. Past financial reports show increasing sales, revenues, and profits. Future opportunities include promotional partnerships and expanding customer loyalty programs.
7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
Mike Houser Professional Profile
Michael Houser has over 20 years of experience in sales, management, and product marketing in the footwear industry. He has held various national account and regional sales roles at companies like adidas, Fila, and Vida Brands International. Currently he is an account executive at adidas responsible for Foot Locker and Kids Foot Locker sales. He has a proven track record of growing business with major retail partners.
Produce trends for Deca
1. The document discusses key produce trends for DeCA including meal solutions, branding, food safety, and nutrition.
2. It outlines trends toward ready-to-eat and ready-to-heat meal options, the importance of brands and food safety practices like tamper-proof packaging.
3. Ensuring high nutritional quality of products is also covered as an important trend.
IMD_Starbucks Delivering on Service
Starbucks faced several challenges in 2002, including maintaining consistent service quality across thousands of stores due to the complexity of its large drink portfolio. It measured service performance using metrics like mystery shopper scores but still sometimes struggled to meet customer expectations. Starbucks also had to manage intense competition from smaller coffee chains and large fast food competitors. Its aggressive growth strategy required carefully selecting new store locations and product mixes to continue expanding its global brand.
Starbucks
Starbucks began in 1971 with one store in Seattle. It grew to become the largest coffeehouse in the world with nearly 20,000 stores in 60 countries. Starbucks aims to create an uplifting experience around the consumption of coffee in a sense of community. Key success factors include atmosphere, coffee quality, service, and targeting audiences aged 24-44. While Starbucks has had success positioning itself as a premium coffee brand, declining customer base and increased competition are issues it now faces. The document recommends Starbucks invest in improved customer service through partner training and automated coffee machines, as well as introduce loyalty programs and charity initiatives to attract and retain customers.
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Ml Dgic Success Presentation
- 4. Build a great sales team - Managed 6 operator specialists
- 11. Converted the Team Store to a Parlor
- 12. Added visibility inside the stadium
- 13. Added exterior signs, Menu boards and stenciling to 6 “ice cream” stands and freezers to 26 additional Fan Stands Added 32 New Points of Purchase
- 16. San Diego Zoo and Wild Animal Park Sales doubled at the SD Zoo and Wild Animal Park from 2005 – 2007 San Diego Zoo added Dibs to their Snack Category
- 17. Original Awning New High Visibility Locations “ Sales have tripled since I changed to Dreyer’s branded” Mike, Hawaiian Shave Ice New Awning