Juerix is a dedicated online jewellery marketplace addressing the challenges faced by jewellery sellers in Thailand, where the global market is valued at $157 billion. The platform offers easy onboarding for sellers and features a curated selection of quality jewellery, facilitating a unique shopping experience compared to generic marketplaces. The founding team consists of experienced individuals in jewellery and web development, aiming to establish Juerix as a significant player in the market.