- EMG is a performance training school for children aged 6-16 located in Hanoi Landmark Tower that offers singing and dancing courses taught by professional domestic and international instructors. - The presentation outlines EMG's objectives of providing an international standard of training to satisfy customers and produce professional performers. - Details about course content, locations, prices of $150/month, and promotional activities through various media are presented. Partnerships with experienced music industry figures are also described to establish EMG's credentials.

2. Marketing PRESENTATION Group 8 Pham Thu Ngan Bui Lan Huong Nguyen Minh Diep Nguyen Hai Ha Nguyen Ngoc Linh

4. Place and EMG’s schools

5. Price and tuition fee for courses of EMG

6. Promotional activities

7. 3P’s of EMG

8. Two different segments of consumers market

9. B2B vs B2C

11. A performance training school for children from 6 to 16 years old

12. Address: 7th floorHanoi Landmark Tower

14. The current service cannot satisfy the expectation of customers.

16. Satisfy customers with highest level

18. SCHOOL AS partners

19. Place and emg’s school PLACE CONVENIENCE Website www.emg.com.vn Headquarter of EMG in Hanoi Landmark Tower Study at schools Easy for customer wants to seek information (anywhere, anytime) Parents can go shopping and enjoy other entertainment areas Convenient when minimizing transfering

20. price

21. Step1: Selecting the price objective Relates to the objective of our EMG Give the best studying environment, the most modern equipments and infrastructure Not lower than normal training centers More competitive than other competitor (SOL ART ) > Quality < Price

22. Step 2: determining the demand Demand and price has close relationship Higher price with better quality training education  customers may accept that price the demand will not change or go up.

23. Step 3: estimate the cost Based on the money which we used to invest Tuition fee higher than costs to make profit Lower than ceiling price and higher than floor price

24. Step4: analyzing competitor’s cost price and offer Entertainment and Media Group has so many advantages which competitors do not have  follows new training form in VN bring back the best studying environment modern infrastructure

25. STEP 5: SELECTING A PRICING METHOD Three pricing strategies: costs and desire profit buyers  level of competitors’ price

26. STEP 6: SELECT A FINAL PRICE Base on the maximum price minimum price desired profit to determine the last price Each session (1.5 to 2 hours) per month of each course costs $150/course (equivalent to VND 2,850,000).

28. PUBLIC RELATIOIN AND SALE PROMOTION

32. PROMOTIONAL ACTIVITIES MAGAZINES OF CHILDREN

33. PROMOTIONAL ACTIVITIES PR & SALE PROMOTION

35. Websites/ Forums (socnhi.com, lamchame, webtretho…)

36. Social Network (facebook, twitter, yahoo …)

38. Advertise on websites/ forums Click here

39. Process

41. MA in Music in 2006

44. Teacher for aerobic and dancing classes for teenagers

46. She’s been training recording artists for over 30 years

50. Director of VPOP shows and other great shows in Vietnam

52. Outside of class (canteen, playground, plants…)

53. Extracurricular activities (picnic, sport, concert)

54. Qualification of degree

56. Canteen

58. The differences between selling EMG services to consumers and organizations

60. Social-culture  cover habits

61. Economic  price