This document outlines a marketing plan for Cool Max, a deodorant brand in Pakistan. The company's mission is to provide fragrances that help people feel fresh and cool. The vision is to be a known apparel brand and manufacturer of personal care products in Pakistan. Cool Max will target middle-aged men and women in urban and rural areas with middle to high incomes. It will be priced at 199 rupees and distributed through major supermarkets. The marketing strategy includes newspaper, magazine, internet, TV, and billboard ads as well as promotions, exhibitions, and small product samples. The budget allocates funds across research, communications, print, online, TV, and public relations advertising.

4. COVER PAGE:

5. COMPANY LOGO:
Company Mission & vision:
Mission: To create a totally new exciting lifestyle by
providing pleasant and invigorating fragrances that helps
you feel fresh and cool
VISION: To be one of the known apparel brands in
Pakistan. To be known as high quality toll manufacturer
of world class fragrances personal & non-personal care
products in the market.

6. IS THIS
HOW
PEOPLE
REACTS
WHEN
YOU ARE
AROUND?
??

7. We HAVE THE SOLUTION!!!!!!

8. BRING FRESHNESS
IN YOUR LIFE!!!
‘COOL MAX (PAK)..

9. ONLY COOLMAX!!

10. FOR
MEN!!
FOR
WOMEN!!
COOL MAX PRODUCTS!!!!!

11. S.T.P ANALYSIS
Segmentation
Targeting
positioning

12. SEGMENTATION:
Geographic
Pakistan
Urban &
Rural
Demographic
Middle age
Male/Female
Middle to high
Income group
Working professional

13. Target & Positioning

14. PRICE:
The Product COOL MAX Would be introduced in
market at 199 RS ONLY.
The margin of 10% would kept for
wholesaler
And margin of 25% would kept for
retailers.

15. Place:
Our Product Would be launch in Super Markets in
Pakistan. like
Imtiyaz,Makro, Metro, Naheed
store & Chase UP etc.
METRO MAKRO CHASE UP

16. PROMOTION
Newspaper
Magazine
Internet ads
Television
Bill boards
Brouchers
Social network sites
Promotions events
Exhibitions
“Our promotion strategy would be include promoting product
By providing deodorant in small bottles for trial purpose.
(Only in selected store).’’

18. Strength Weaknesses
OPPORTUNITIES Threats
COOLMAX SWOT ANALYSIS
An Integral part of the Pakistan
market . Having Best fragrance
and excellent Brand Advertisement
as well as quality.
•Better Packing and Distributed in
Pakistan Different Super Markets
Area wise Urban/ Rural.
• Having Attractive look.
•Losing Market share in most of
The Categories due to competitors
Strong brand.
•High Cost spending on Ads May
Effect the margin.
•Deodorants sales seasonal
Mostly Sales Happen in
summer Time.
•Increasing cost of raw
material

19. Marketing Max
•Our product will be offered
200ML pack.
•The design of our product would
Be Attractive.
•This product would be consisting
of Different type of flavor
like: Ice, Rose etc.
•Our packing would be attractive
And the bottle would be made of
Metal.

20.  Research cost total 35%
 Communication total cost 45%
 Internet/website 20%
 Print advertising 30%
 Brochures 15%
 Public relation 30%
 TV/Radio advertising 50%
 Online advertising 10%
Budget Plan