This document discusses creating a video podcast as an interactive promotional tool for a small chocolate company. It introduces the clients, Steve and Kate Masterson of Hatch Family Chocolates, and explains that a video podcast on platforms like iTunes, YouTube and Vimeo could provide content about the company's history, products, store operations and promotions to gain continued exposure, attract new customers and foster partnerships.

1. INTERACTIVE PROMOTIONAL TOOL
VIDEO PODCAST
Dylan John Mazziotti
MK230 - Advertising & Promotion / Unit 6: Assignment
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2. INTRODUCTION
Steve Hatch
Kate Masterson
Hatch Family Chocolates
“The Little Chocolatiers”
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3. INTRODUCTION
Facebook Fan Page
Design Client
Social Media Client
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4. WHY A VIDEO PODCAST?
Television
Video Podcast
iTunes
Vimeo
YouTube
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5. WHY A VIDEO PODCAST?
Personal History
Family History
Store History
Behind The Scenes
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6. WHY A VIDEO PODCAST?
New Location
New Products
Contests & Promos
Practical Jokes
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7. THE RESULT?
Continued Exposure
New Customers
Possible Partnerships
... & More!
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8. IN CLOSING
Introduction
Television to Podcast
Content
Results
Thank you!
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