4. Need for Water Purification
Water purifiers can rid water of dissolved harmful chemicals, salts and
sediments ,dirty water is hence made usable, and wastage of water can
be avoided.
OAS Smart water purifier is the best product we are offering to the
consumers for drinking fresh and purified water along with multi
temperature water option with convenient heating & cooling water
system which is more smart, convenient and easy to use it can counter
these harmful diseases and keep everyone healthy.
Vision
Our vision is to establish our company as a leading water purifier
brand across the country.
Mission
Our mission is to make accessible eco-friendly smart water purifier at
affordable price to provide value to customer with higher customer
satisfaction to every Indian.
5. OAS SMART WATER PURIFIER
Fully automatic Detachable storage tank
Low TDS
water
WQA Gold seal
certified.
Smart connect along with user friendly app
Multi temperature water option convenient heating & cooling water system
Electricity saver
6. • These are certain water purifiers available in the market which offers clean and
pure water :
Livpure
Establish date – 2011
Market share – 20%
Value to customer – accountability , speed , passion
Strength – premium quality ,network,
Indian manufacturing.
Kent RO
Establish date – 1999
Market share – 35%
Value to customer – people , customers , honesty
Strength - market leader , customer loyalty ,
brand name
7. Aqua guard
Establish date – 1982
Market share – 68%
Value to customers – Integrity , ethical standard
, mutual respect .
Strength – strong brand name , market share ,
first mover advantage
Pureit (HUL)
Establish date – 2008
Market share – 50%
Value to customers – quality , value , efficiency
Strength – strong brand equity , brand name ,
strong distribution network
8. POLITICAL FACTORS
• Safe drinking water programs by BIHAR GOVT. (BSWSM) under which 340 piped water
through remote control supply schemes worth over Rs215.46cr.
• Govt. is emphasizing on eco-friendly product.
ECONOMICAL FACTORS
• As the population of state is increasing, there is also a increase in income and economy of
the state.
• With the increase in income, people will be more concerned about their health and safety.
• Also with the increase in population there will be increase in demand of water purifier.
SOCIAL FACTORS
• People are more concerned about their health and will prefer for water purifier .
• High Instances of water related diseases make it value adding proposition to society.
• Low societal awareness about importance of safe drinking water is a factor to be worked
upon.
9. TECHNOLOGICAL FACTORS
• Intelligent RO+UV+UF water purifier.
• Advanced purification system with multi stage filtration.
• Smart connect with app for easy handling.
• Storage tank of waste water for other household works.
ENVIRONEMENTAL FACTORS
• Chemical free purification.
• Detachable storage tank to collect residual water for reuse.
• Use of stainless steel material to reduce the growth of micro-organisms.
LEGAL FACTORS
• Legal factor includes consumer law, health and safety law .
10. CONSUMER ANALYSIS
Demographics
• Market- Patna
• Population- 2.7 million with a growth rate of 0.16
• Economy-The growth rate percentage of Patna is more than 7.29% and is the 5th
fastest city growing in India. The average annual growth rate is expected to be
3.72%.Therefore it is a good market for our product to be launched.
• Age group- Young adults, middle aged adults and older adults.
• Social belief- As water contamination is the biggest issue in 70% of households in
India, people are focusing more on pure and healthy water for drinking.
• Literacy rate- The education rate of Patna is 83.37% which shows a healthy sign to
generate awareness for people about water purifier and its benefits.
11. Water purifier market is expected to garner $45.3 billion by 2022, registering a CAGR
of 10.4% during 2016-2022.
Countries such as India is likely to unfold attractive business opportunities in water
purifier market in coming years, due to huge customer base and high level of water
pollution.
The water purifier market was likely to touch Rs 7000 crore in 2015
