The document discusses marketing strategies and costs for a new company. It considers methods like personal communication, public relations, relationship marketing, and digital marketing. While business cards and literature are unnecessary for an app-based company, trade shows could help the company see the market and competitors. A website has been created for $25,000 along with other promotional expenses to introduce customers to the business and what it offers. The key is building customer loyalty through transparency and constantly improving based on customer feedback.

1. ÜMİT
AYDIN
125093
CİVİL ENG.
Market Strategy
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How will you disseminate information about your company to prospective customers?
Personal communication.
Listen and constantly improve themselves.
Create confidence.
Transparency.
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Can customers find you? Do they understand what your business does?
Customers, when experiencing negative experiences with a company they are leaving the company.
This is as a result of damage to the company for the marketing costs and increasing customer
engagement. Therefore, customer loyalty, is of great importance for the survival of a company.
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What are the popular marketing methods?
Direct Marketing
Public Relations
Relationship Marketing
Guerrilla Marketing
Advertising
Mouth to mouth contact.
Positioning
Marketing on the Internet
Transportation
Sales and Distribution Channels
·
Will you make business literature?

2. ÜMİT
AYDIN
125093
CİVİL ENG.
There is no need to make a business cards or any other business literature for this App because the
users of this kind of App doing their activities on the smart mobile phones or internet so this business
literature will be waste of money.
·
Maybe you’ll take a stand at a trade show or exhibition?
Yes, in terms of the companies concerned, participate in trade fairs and exhibitions, to see the
market, customers and competitors as much as possible to relate to see the status of the utility.
·
Will you create your own website?
Web site has been made in accordance with the customer to other sites, is being handed to
companies.
·
How much will all this cost?
Company’s promotion and other expenses total $25000