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May 2020
Mood of the Nation
What is India
telling us Online?
Window shopping
15%
16%
17%
18%
19%
20%
21%
22%
23%
24%
Morning Afternoon Evening Prime Time Post Prime
Online Activity by Day Part
Green Zone Yellow Zone Red Zone National Average
Entertainment, entertainment, entertainment
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Entertainment
Keywords
Watch Video Online Imdb Online Game Online Movie
Health, Lifestyle,
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Health & Lifestyle
Keywords
Beauty Tips Exercise Quick Recipe Multivitamins
Finance & Travel
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Finance and
Travel Keywords
Stocks Buy Stock Trading When can we travel?
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc
Finance & Travel
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Home and Car
Loans
Buy House Buy Car Home Loan Car Loan
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc
Trend
reversal in
the last 2
weeks
APPENDIX
All things video
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Bored Imdb Online Game Online Movie
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc
Investophobia
15.0%
16.0%
17.0%
18.0%
19.0%
20.0%
21.0%
22.0%
23.0%
24.0%
Morning Afternoon Evening Prime Time Post Prime
Online Activity by Day Part
Green Orange Red
Digital 2.0: Everything Online
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Doctor Online Free Course Online Workout Online Quick Recipe Online
How is consumer
0
10000
20000
30000
40000
50000
60000
Cumulative COVID-19 cases

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MiQ Mood of the Nation