Facebook launches a Festive Playbook to explain the role of video, AR, influencers, vernacular content, and messaging in driving the discovery of brands, shopping, and celebrations this festive season.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
Shopping in the new normal the commerce & conversation playbookFAS
The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
Bing ads retail getting ready for the festive season 2014Sabrina Xenofontos
Getting ready for the festive season 2014 document discusses retail search and shopping trends during the 2013 holiday season on the Yahoo Bing Network. Some key points:
- Mobile shopping boomed in 2013, with mobile share of retail websites rising from 24% to 45% and UK smartphone commerce sales expected to increase 44% in 2014. Tablet sales also increased substantially.
- Popular days for online sales in the UK are Black Friday and Cyber Monday. Mobile traffic peaks on Christmas day while tablet traffic peaks after Boxing Day.
- Top retail search categories on Yahoo Bing Network were Apparel & Accessories and Consumer Electronics. Home & Garden had a strong share of clicks.
- Searches for discounts
20200407 asia covid 19 - grocery retail survey - south korea v final-ds v2DaniellaSeiler
Korean consumers are most worried about the financial impact of COVID-19, with over 30% concerned about its impact on household income. Consumers plan to spend more on groceries and increase online grocery shopping. Post-COVID-19, consumers anticipate being more concerned with product safety and spending more time understanding safety of grocery purchases. Cleanliness practices of store staff are a key factor for a positive in-store shopping experience.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
20200407 asia covid 19 - grocery retail survey - thailand v final-ds v2DaniellaSeiler
- According to a McKinsey survey of Thai consumers, around 70% are worried about the impact of COVID-19 on their income and around 40% are planning to cut back on discretionary spending as a result. Consumers are also highly focused on health and safety, with over 80% looking to improve immunity and around 80% intending to focus more on product safety after COVID-19.
- The survey found that grocery spending is increasing the most compared to other categories. While dine-in spending decreased by 55% during COVID-19, take-out and delivery spending increased by 23%. Even after COVID-19, consumers expect to dine-in less and continue increasing take-out and delivery
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
As of July 31, Vietnam had 546 COVID cases and 2 deaths. After over 100 days without domestic infections, 104 new cases emerged in Danang starting July 24. Consumer behavior tracking from January to July found that while confidence increased slightly from May to July, it remains low. Future economic outlook is still negative, with high risk perceptions around COVID's impact on business, unemployment, and infection. Non-essential purchases have significantly decreased, and behaviors like eating at home and working remotely appear permanent shifts. Choice architecture has been rapidly transformed by the pandemic.
There have been five fundamental shifts in consumer behavior during the COVID-19 pandemic according to a McKinsey survey. Mexicans are feeling more optimistic about the economic recovery than consumers in Europe and the US. While engagement in normal out-of-home activities has not changed much, consumers want to get back to social activities like meeting with family and friends. Most will return to regular activities once vaccination coverage is high and restrictions are lifted.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
Shopping in the new normal the commerce & conversation playbookFAS
The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
Bing ads retail getting ready for the festive season 2014Sabrina Xenofontos
Getting ready for the festive season 2014 document discusses retail search and shopping trends during the 2013 holiday season on the Yahoo Bing Network. Some key points:
- Mobile shopping boomed in 2013, with mobile share of retail websites rising from 24% to 45% and UK smartphone commerce sales expected to increase 44% in 2014. Tablet sales also increased substantially.
- Popular days for online sales in the UK are Black Friday and Cyber Monday. Mobile traffic peaks on Christmas day while tablet traffic peaks after Boxing Day.
- Top retail search categories on Yahoo Bing Network were Apparel & Accessories and Consumer Electronics. Home & Garden had a strong share of clicks.
- Searches for discounts
20200407 asia covid 19 - grocery retail survey - south korea v final-ds v2DaniellaSeiler
Korean consumers are most worried about the financial impact of COVID-19, with over 30% concerned about its impact on household income. Consumers plan to spend more on groceries and increase online grocery shopping. Post-COVID-19, consumers anticipate being more concerned with product safety and spending more time understanding safety of grocery purchases. Cleanliness practices of store staff are a key factor for a positive in-store shopping experience.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
20200407 asia covid 19 - grocery retail survey - thailand v final-ds v2DaniellaSeiler
- According to a McKinsey survey of Thai consumers, around 70% are worried about the impact of COVID-19 on their income and around 40% are planning to cut back on discretionary spending as a result. Consumers are also highly focused on health and safety, with over 80% looking to improve immunity and around 80% intending to focus more on product safety after COVID-19.
- The survey found that grocery spending is increasing the most compared to other categories. While dine-in spending decreased by 55% during COVID-19, take-out and delivery spending increased by 23%. Even after COVID-19, consumers expect to dine-in less and continue increasing take-out and delivery
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
As of July 31, Vietnam had 546 COVID cases and 2 deaths. After over 100 days without domestic infections, 104 new cases emerged in Danang starting July 24. Consumer behavior tracking from January to July found that while confidence increased slightly from May to July, it remains low. Future economic outlook is still negative, with high risk perceptions around COVID's impact on business, unemployment, and infection. Non-essential purchases have significantly decreased, and behaviors like eating at home and working remotely appear permanent shifts. Choice architecture has been rapidly transformed by the pandemic.
There have been five fundamental shifts in consumer behavior during the COVID-19 pandemic according to a McKinsey survey. Mexicans are feeling more optimistic about the economic recovery than consumers in Europe and the US. While engagement in normal out-of-home activities has not changed much, consumers want to get back to social activities like meeting with family and friends. Most will return to regular activities once vaccination coverage is high and restrictions are lifted.
The document provides an in-depth analysis of how affluent consumers in the U.S. have responded to the economic crisis since 2007. It finds that affluent consumers felt the effects of the recession more strongly, with their average income becoming more volatile and feelings of financial insecurity increasing. The report tracks changes in affluent consumer attitudes, spending, and behavior during the recession based on surveys. It aims to give marketers insights into opportunities in the still attractive affluent consumer market segment despite challenging economic conditions.
20200331 asia covid 19 - grocery retail survey - india v final-dsDaniellaSeiler
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to pre-COVID levels. Many consumers have switched to new stores and tried new brands, focusing on availability, value, and safety. However, most consumers plan to return to their regular stores and brands after the outbreak ends. Cleanliness and hygiene are now top priorities for consumers in choosing where to shop.
Survey results: Consumer discretionary spending in ChinaHeather Hanselman
The document summarizes survey results from McKinsey & Company on consumer purchase intent and behavior in China for mobile phones and large domestic appliances during the COVID-19 pandemic. For mobile phones, the survey found that 93% of respondents still plan to purchase a phone, though some intend to trade down to cheaper models or spend less. For large appliances, 94% of respondents either purchased recently or still plan to, but 17% spent less and 39% of future buyers will spend less. Income uncertainty and social guilt were cited as reasons for trading down or canceling purchases. Online channels may see increased preference over physical stores long term.
The coronavirus effect on global economic sentimentDaniellaSeiler
Two-thirds of global executives surveyed now expect a sizable global economic contraction due to COVID-19, up from 42% one month ago. Sixty-one percent expect declining company profits, the highest share since 2008. While respondents see the most positive scenarios as most likely, outlooks have declined sharply in most regions since last month. Respondents in China and North America remain more optimistic than others about their home economies' prospects in the next six months.
The document discusses key challenges and opportunities in the global food and nutrition market. It notes that global population growth will require a 70% increase in food production by 2050. Food insecurity has increased during the COVID-19 pandemic, disproportionately impacting minority groups. There are also challenges around rapid urbanization, food waste, supply chain consolidation, and linking nutrition to physical health. The document outlines innovation priorities among public companies in areas like plant-based options, nutrition education, and addressing food insecurity. It also notes increasing investment and M&A activity in the foodtech sector focused on sustainability and nutrition.
20200330 asia covid 19 - grocery retail survey - indonesia v final-dsDaniellaSeiler
According to a survey conducted in Indonesia during March 20-25, 2020:
- Over 50% of consumers agree that media coverage of COVID-19 is too sensational and creating panic. 55% are worried about the impact of COVID-19 on household income, and 40% plan to cut discretionary spending.
- Post-COVID-19, 70% will care more about product safety and 80% plan to research grocery product safety more. However, preference for foreign brands does not appear to increase.
- Consumers report shifting spending from restaurants to groceries during COVID-19, a trend that may continue after. Grocery spending has increased while restaurant spending has decreased.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
1. Consumer spending has remained strong, growing 6% year-over-year from March to June 2021 compared to estimated growth without COVID-19, though spending differs by income and age.
2. While under 30% say their routines are back to normal, most expect normalcy will return in 2022. Higher-income and younger consumers are more optimistic about recovery.
3. Around 40% of consumers say their finances will return to normal in 2022, while 40% say finances are already normal or not affected. Intent to splurge has moderated among older, middle-income consumers since early 2021.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Survey results: Consumer discretionary spending in IndonesiaHeather Hanselman
- A majority of respondents in Indonesia expect to recover lost income and savings from the lockdown within one year. However, many plan to cut back on purchases in various categories due to economic uncertainty.
- For apparel purchases, 19% of those originally planning to buy say they will indefinitely postpone or cancel purchases. Higher-income respondents are less likely to forego certain categories like sportswear.
- While most respondents look forward to returning to physical stores, price sensitivity has increased in the short-term. Long-term spend may rise for higher-income groups but fall for others due to economic concerns.
Consumer optimism is improving in India, China, and Indonesia but remains stagnant in Japan and Australia. Consumers in most Asian countries expect decreases in personal income and savings over the next two weeks, though optimism has increased steadily since May. Chinese consumers believe routines and finances will recover faster than other Asian consumers, with most expecting impacts over four months except in China.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
After steadily improving, Japanese consumer optimism stabilizes and a majority of consumers remain cautious about returning to out-of-home activities.
These exhibits are based on survey data collected in Japan from October 15 to 22, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
20200407 asia covid 19 - grocery retail survey - japan v final-ds v2DaniellaSeiler
The document summarizes survey results from 500 Japanese consumers on their grocery shopping and spending behaviors during the COVID-19 outbreak. Some key findings include:
- Only 30% of consumers agree that media coverage of COVID-19 is too sensational, and only 10-20% are worried about impacts on income or going outside.
- Spending has decreased most for dining out (33%) but increased slightly for groceries, especially online. Most expect spending patterns to slowly return to normal.
- Availability of products is the top priority for a positive shopping experience currently, rated much higher than price. Stable fresh food availability is also most important for choosing a store.
- Consumption increased slightly for shelf-
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Consumer optimism in Saudi Arabia has remained steady since mid-March, but spending patterns have changed to focus more on essential goods.
In KSA, a smaller proportion of consumers saw a decline in income and savings, but more than half continue to report a decline. The effect is seen in spending patterns and new habits adopted by consumers. Category spending indicates that consumers are stocking up in anticipation of the country’s upcoming tax increase on July 1, 2020. Consumers are not yet fully comfortable going back to “regular” out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to normal patterns. Thus, they have started adopting new digital and low-touch activities, including grocery delivery.
These exhibits are based on survey data collected in KSA from June 16–18, 2020. Check back for regular updates on KSA consumer sentiments, behaviors, income, spending, and expectations.
The document provides an in-depth analysis of how affluent consumers in the U.S. have responded to the economic crisis since 2007. It finds that affluent consumers felt the effects of the recession more strongly, with their average income becoming more volatile and feelings of financial insecurity increasing. The report tracks changes in affluent consumer attitudes, spending, and behavior during the recession based on surveys. It aims to give marketers insights into opportunities in the still attractive affluent consumer market segment despite challenging economic conditions.
20200331 asia covid 19 - grocery retail survey - india v final-dsDaniellaSeiler
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to pre-COVID levels. Many consumers have switched to new stores and tried new brands, focusing on availability, value, and safety. However, most consumers plan to return to their regular stores and brands after the outbreak ends. Cleanliness and hygiene are now top priorities for consumers in choosing where to shop.
Survey results: Consumer discretionary spending in ChinaHeather Hanselman
The document summarizes survey results from McKinsey & Company on consumer purchase intent and behavior in China for mobile phones and large domestic appliances during the COVID-19 pandemic. For mobile phones, the survey found that 93% of respondents still plan to purchase a phone, though some intend to trade down to cheaper models or spend less. For large appliances, 94% of respondents either purchased recently or still plan to, but 17% spent less and 39% of future buyers will spend less. Income uncertainty and social guilt were cited as reasons for trading down or canceling purchases. Online channels may see increased preference over physical stores long term.
The coronavirus effect on global economic sentimentDaniellaSeiler
Two-thirds of global executives surveyed now expect a sizable global economic contraction due to COVID-19, up from 42% one month ago. Sixty-one percent expect declining company profits, the highest share since 2008. While respondents see the most positive scenarios as most likely, outlooks have declined sharply in most regions since last month. Respondents in China and North America remain more optimistic than others about their home economies' prospects in the next six months.
The document discusses key challenges and opportunities in the global food and nutrition market. It notes that global population growth will require a 70% increase in food production by 2050. Food insecurity has increased during the COVID-19 pandemic, disproportionately impacting minority groups. There are also challenges around rapid urbanization, food waste, supply chain consolidation, and linking nutrition to physical health. The document outlines innovation priorities among public companies in areas like plant-based options, nutrition education, and addressing food insecurity. It also notes increasing investment and M&A activity in the foodtech sector focused on sustainability and nutrition.
20200330 asia covid 19 - grocery retail survey - indonesia v final-dsDaniellaSeiler
According to a survey conducted in Indonesia during March 20-25, 2020:
- Over 50% of consumers agree that media coverage of COVID-19 is too sensational and creating panic. 55% are worried about the impact of COVID-19 on household income, and 40% plan to cut discretionary spending.
- Post-COVID-19, 70% will care more about product safety and 80% plan to research grocery product safety more. However, preference for foreign brands does not appear to increase.
- Consumers report shifting spending from restaurants to groceries during COVID-19, a trend that may continue after. Grocery spending has increased while restaurant spending has decreased.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
1. Consumer spending has remained strong, growing 6% year-over-year from March to June 2021 compared to estimated growth without COVID-19, though spending differs by income and age.
2. While under 30% say their routines are back to normal, most expect normalcy will return in 2022. Higher-income and younger consumers are more optimistic about recovery.
3. Around 40% of consumers say their finances will return to normal in 2022, while 40% say finances are already normal or not affected. Intent to splurge has moderated among older, middle-income consumers since early 2021.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Survey results: Consumer discretionary spending in IndonesiaHeather Hanselman
- A majority of respondents in Indonesia expect to recover lost income and savings from the lockdown within one year. However, many plan to cut back on purchases in various categories due to economic uncertainty.
- For apparel purchases, 19% of those originally planning to buy say they will indefinitely postpone or cancel purchases. Higher-income respondents are less likely to forego certain categories like sportswear.
- While most respondents look forward to returning to physical stores, price sensitivity has increased in the short-term. Long-term spend may rise for higher-income groups but fall for others due to economic concerns.
Consumer optimism is improving in India, China, and Indonesia but remains stagnant in Japan and Australia. Consumers in most Asian countries expect decreases in personal income and savings over the next two weeks, though optimism has increased steadily since May. Chinese consumers believe routines and finances will recover faster than other Asian consumers, with most expecting impacts over four months except in China.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
After steadily improving, Japanese consumer optimism stabilizes and a majority of consumers remain cautious about returning to out-of-home activities.
These exhibits are based on survey data collected in Japan from October 15 to 22, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
20200407 asia covid 19 - grocery retail survey - japan v final-ds v2DaniellaSeiler
The document summarizes survey results from 500 Japanese consumers on their grocery shopping and spending behaviors during the COVID-19 outbreak. Some key findings include:
- Only 30% of consumers agree that media coverage of COVID-19 is too sensational, and only 10-20% are worried about impacts on income or going outside.
- Spending has decreased most for dining out (33%) but increased slightly for groceries, especially online. Most expect spending patterns to slowly return to normal.
- Availability of products is the top priority for a positive shopping experience currently, rated much higher than price. Stable fresh food availability is also most important for choosing a store.
- Consumption increased slightly for shelf-
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Consumer optimism in Saudi Arabia has remained steady since mid-March, but spending patterns have changed to focus more on essential goods.
In KSA, a smaller proportion of consumers saw a decline in income and savings, but more than half continue to report a decline. The effect is seen in spending patterns and new habits adopted by consumers. Category spending indicates that consumers are stocking up in anticipation of the country’s upcoming tax increase on July 1, 2020. Consumers are not yet fully comfortable going back to “regular” out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to normal patterns. Thus, they have started adopting new digital and low-touch activities, including grocery delivery.
These exhibits are based on survey data collected in KSA from June 16–18, 2020. Check back for regular updates on KSA consumer sentiments, behaviors, income, spending, and expectations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
The document discusses how consumer behavior and media consumption habits have changed due to the COVID-19 pandemic, termed the "new normal". It finds that people are spending more time watching television and news, while also increasing their online and social media activity. Businesses need to adapt their strategies and offerings to cater to consumers' evolving needs, such as enhancing their digital and e-commerce capabilities. The media industry is also exploring new formats like virtual talk shows and concerts to engage audiences during this period.
Facebook report riding the digital wave (feb 2020)Avida Virya
The document discusses the growing opportunity for digital commerce in Southeast Asia. It notes that Southeast Asia's population and economy are large and growing, with a burgeoning middle class that is increasingly connected digitally. The number of digital consumers in Southeast Asia grew exponentially from 90 million in 2015 to 250 million in 2018, and is expected to reach over 300 million by 2025. This growing digital consumer base represents a major opportunity for brands to capture online spending, which is projected to grow much faster than the number of digital users through 2025.
Insight & Data Compilation on Covid-19 the NEW NORMALl in indonesiaSeno Pramuadji
This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
These exhibits are based on survey data collected in the United States between February 2019 and June 2021, as well as longitudinal surveys conducted between March 2020 and February 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Rare Coronavirus: With Foresight Series 30.7.2020 Ben Pask
Latest data from our UK Covid-19 consumer research.
Presentation given on 30th July with latest data sets, collected from 9th-20th July 2020. Categories covered: Emotions, Alcohol, Retail, DIY, Exercise, Beauty, Grocery and Entertainment.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
The document summarizes key findings from IRI's Q4 2016 Consumer Connect survey of over 2,000 consumers regarding their financial outlooks and purchasing behaviors. Some of the main findings include: 1) 70% of consumers expect their household financial health to improve in the next six months, while 30% expect it to deteriorate; 2) Optimistic households are willing to pay more for products with premium features, while households expecting financial declines engage in more cost-saving shopping behaviors; 3) Consumers expecting financial gains are also more open to paying premiums for online shopping conveniences.
The document summarizes findings from a McKinsey & Company survey of Indian consumers in March 2022. Some key findings include:
- Indian consumers' optimism about their country's economic recovery from COVID-19 has steadily increased over the past two years. Nearly 60% say their personal finances have returned to normal or will by mid-2022.
- Intent to spend or "splurge" remains high across income levels and generations. Household items and entertainment saw increased spending intentions compared to last year.
- Over 60% of consumers use both online and in-store shopping ("omnichannel") for most product categories. Social media influences purchase decisions for many categories, especially among younger consumers.
With the year coming to an end, we at Schbang have been able to curate a report on the year 2020 that has impacted the young Indian Consumer & the changing trends for 2021. With over 3000 Indians being a part of the report, it's an overview of what Marketers should look out for in 2021.
Rare Coronavirus with Foresight Webinar 03.06.2020 Ben Pask
Each week we interview 1,500 in the UK to understand their emotions, sense of community and levels of engagement with key consumer categories, such as retail, grocery, DIY & home management, alcohol, entertainment, travel and exercise
- Indian consumers' optimism about their country's economic recovery from COVID-19 has steadily increased over the past two years according to a McKinsey survey. Currently over half are optimistic.
- Younger generations, vaccinated consumers, and those with higher incomes are more optimistic about returning to normal routines sooner. However, nearly half of all consumers expect routines to return to normal after June 2022.
- The survey found that more consumers now report higher incomes, spending, and savings compared to a year ago, and about 60% say their personal finances have returned to normal or will by the second quarter of 2022. Overall optimism is driving higher consumer spending intent across most categories.
Indian consumers’ optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started.
Nearly three-quarters of India’s consumers are optimistic about economic recovery, and net intent to spend is growing and positive across many categories. Omnichannel usage continues across the majority of categories, and social-media influence is high, especially for Gen Z and millennials. More than 90 percent are engaging in social media and entertainment platforms. There is an upward trend for new technology, such as crypto and augmented reality/virtual reality, and consumers intend to continue digital activities as the COVID-19 crisis subsides.
About 40 percent of consumers are engaging in out-of-home activities, especially among the vaccinated segment. Most consumers have tried new shopping behaviors such as new retail outlets and new brands.
Similar to The Facebook Festive Playbook 2020 (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
The Facebook Festive Playbook 2020
1. Insights and solutions to drive brand discovery on
Facebook and win this festive season
Discover the Celebrations
2. Digital influence rises significantly
55-60%apparel consumers
in urban India are expected to
be digitally influenced1
70% mobile consumers in
urban India are expected
to be digitally influenced2
1.3x increase in digital
influence among urban
consumers for non-food
categories (post-COVID)3
40-45% urban
consumers for insurance
are expected to be
influenced digitally4
85% urban automobile
consumers have already been
digitally influenced5
Source: Turn the Tide : Facebook and BCG report, India, Age 18+
1. Estimation for 2021 from expert interviews and BCG CCI Digital Influence Study 2017 analysis (N=18,000 per year); 2. [Expert interview and
BCG analysis]; 3. Estimation for 2021, Expert Interview, BCG CCI Digital Influence Study 2017 analysis (N=18,000 per year); 4. Expert Interview
and BCG Analysis; 5. Estimation for 2020 from expert interviews and BCG CCI Digital Influence Study 2017 analysis (N=18,000 per year)
Read insights and solutions which will help you win in
this highly digitally-influenced festive season.
3. Gear up for
a potential surge
in demand
THIS YEAR’S
FESTIVE
OUTLOOK
01 Festive shopping
can be a positive outlet
in difficult times –
start your advertising early
START
EARLY
AND
SPREAD
JOY
02
Indians discover and
purchase their favourite
brands on the Facebook
Family of apps
DIGITAL DEPENDENCE
03
Virtual experiences
and ‘made-for-social’
videos inspire
action among
festive shoppers
RISE OF EXPERIENCES
04
Authenticity and vernacular
content resonate with
festive shoppers
NEW CONTENT EQUATION
05
Indians prefer
messaging businesses
during festive shopping
MORE MESSAGING
06
EMBRACE NEW MEDIA HABITS TO WIN IN 2020
4. GEAR UP FOR A POTENTIAL
SURGE IN DEMAND01
1: GWI Custom Coronavirus Research by GWI, India, 1,010 respondents aged 16-64, April 22 – 27, 2020. Question: “Have you delayed purchasing any of the following, as a
result of COVID-19?” 2: McKinsey COVID-19 Mobile and online survey;, India, N-1519 respondents aged 16-64, 5/2-5/2 2020. Question: “How strongly do you agree on-
By the time Diwali comes, you would have likely recovered any income or savings that you had lost during the lockdown?’ 3: Secondary sources 4: Nielsen RMS published
17th July 2020
• 7/10
are optimistic about recovering
income by Diwali2
• 94%
surveyed in India have delayed
a purchase due to COVID-191INDIANS DELAYED
PURCHASES
• FMCG industry
exhibits signs of rebound in
June to pre-COVID level4
• 700k
first-time shoppers at the Myntra
End of Reason Sale3 (June ’20)EARLY SIGNS
OF RECOVERY
Value sales indexed to pre-COVID period,
while maintaining the average of
December ’19 + January ’20 + February ’20 at 100.
120
100
80
60
40
20
0
100
Dec +
Jan +
Feb 20
Pre-
COVID
Mar’20
Lockdown
3&4
May’20
Unlock
1.0
June’20
101
98
75
5. POTENTIAL UPTICK IN
KEY CATEGORIES
The Facebook Family plays a leading role in
driving the discovery of offers6
FacebookFamilyof
AppsandServices
eCommerce
websites
Search
Engines
Television
YouTube
Facebook
WhatsApp
57% 51% 43% 42% 38% 35% 33%
40% of consumers are
planning to increase online
spend on apparel1
80% of consumers are
planning to increase or
maintain spends for fresh
food and staples4
60% of consumers are
planning to increase/maintain
spends on packaged food in
the next 6 months2
48% of consumers are
planning to increase or
maintain spends on homecare
given the focus on hygiene2
55% intend to increase
spends on mobile phones
through the online channel in
the next 6 months3
50% of automobile
consumers are planning to
increase spends while
expecting discounts on
four-wheelers5
Turn the Tide : Facebook and BCG report
1 . [BCG COVID-19 Consumer Sentiment Survey, Question Text:" In the next one month, how do you expect your online spend Apparel/ fashion (e.g.,
clothing, handbags, footwear) to change?”; April 30-May 03 2020 (March 23-26, April 17-20 2020, April 30-May 03 2020 (N = 2,106, N = 2,324, and
N=1,327 respectively)) ; 2. [BCG COVID-19 Consumer Sentiment Survey, categories considered: Fresh Food, Packaged F&, Makeup, Staples, Personal
Care, Home Care & Baby Care, Question text: “ In the next 6 months, how do you expect your online spend for the following types of products to change?,
In the next one month (CPG), how do you expect the choice of your brands to change”, April 30-May 03 2020 (March 23-26, April 17-20 2020, April
30-May 03 2020 (N = 2,106, N = 2,324, and N=1,327 respectively))] ; 3. “In the next 6 months, how do you expect your online spend for the following types
of products to change?” Source: BCG COVID-19 Consumer Sentiment Survey April 30-May 03 2020, N=1,327] ; 4. [BCG COVID-19 Consumer Sentiment
Survey, categories considered: Fresh Food, Packaged F&, Makeup, Staples, Personal Care, Home Care & Baby Care, Question text: “ In the next months,
how do you expect your online spend for the following types of products to change?”, April 30-May 03 2020 (March 23-26, April 17-20 2020, April 30-May
03 2020 (N = 2,106, N = 2,324, and N=1,327 respectively))] ; 5. [BCG COVID-19 Consumer Sentiment Survey, Question text: “Please state the reason to
spend more/ less in near future?”, March 23-26, April 17-20 2020, April 30-May 03 2020, May 18-23 2020 (N = 350 Intenders for cars in each wave),
representative of top 35% of Metro-tier 2, SEC AB, towns above 5L population] 6. YouGov study between 21st October and 4th November 2019. How did
you find out about any of the discounts and offers available during this seasonal discount sale?
6. 16%
start shopping 6-8
weeks before Diwali1
16%
start shopping 6-8
weeks before Diwali1
~74%
start shopping atleast
2 weeks before Diwali2
~74%
start shopping atleast
2 weeks before Diwali2
45%
millennials (25-39)
are early shoppers1
45%
millennials (25-39)
are early shoppers1
17%
more spending by
early shoppers3
17%
more spending by
early shoppers3
Apparel, Food and Electronics
were the top categories shopped for,
in the festive season last year49%
10%
11%
12%
15%
17%
21%
23%
26%
38%
28%
28%
38%
51%
64%
64%Apparel/Fashion
Food
Electronics
Jewellery
Health & Beauty
Gift Cards
Confectionary
Home
Designer Goods
Toys
Books
Travel/Vacation
Alcoholic Beverages
Cars/Motorcycles/Auto Parts
Sporting Goods
Video Games
Source: YouGov Report, India, Base (Diwali Shoppers): All (1,260) aged between 18-64 years 21st October 2019- 4th November 2019 ;
1. When do you start your holiday shopping? Began shopping in September or before (202); Began shopping in October (967); 2: When do you start / finish / do
most of your holiday shopping? 3. In total, how much do you plan to spend on shopping for Diwali this year? 4. In which of the following categories do you intend
to shop for Diwali this year?
START YOUR
ADVERTISING EARLY02
7. THE SHOPPING SEASON
EXTENDS BEYOND DIWALI
Festive Season Duration
01 Oct’19 15 Oct’19 01 Nov’19 15 Nov’19 01 Dec’19 15 Dec’19 01 Jan’20 15 Jan’20
Flipkart’s big billion day sale+
Amazon’s Great india Sale
(29th Sep - 4th Oct)
Sales conversions on Facebook peak during key sales events
Black friday sales
(29th
Nov - 1st
Dec)
Christmas Sale Republic Day Sale
(20th Jan - 23rd Jan)
01 Nov’19 15 Nov’19 01 Dec’19 15 Dec’19 01 Jan’20 15 Jan’20
Conversations about
“Holiday Shopping” on Facebook
01 Nov’19 15 Nov’19 01 Dec’19 15 Dec’19 01 Jan’20 15 Jan’20
Conversations about “Self Gifting”
on Facebook
Source: Holiday Insight 2020: Facebook Internal data ; India; Aged 18+ years; 1st
October 2019 to 31st
January 2020
8. Indians discover and purchase their favourite
brands on the Facebook Family of apps
+16% increase in smartphone time (in May’20)1
MOBILE USAGE ON THE RISE
Facebook and Instagram influence nearly
80% of Gen-Z and millennials’ festive shopping2
THE FACEBOOK FAMILY OF APPS
FESTIVE SHOPPERS ACROSS AGE GROUPS
CONNECT ON THE FACEBOOK FAMILY3
Sources 1: BARC Nielsen, India, Aged 18+, TV+ Smartphone consumption report during crisis, 7th May 2020; 2: YouGov Report, India; Base (Diwali Shoppers):
All (1,260) aged between 18-64 years; Mobile shoppers (1,032); Early shoppers (202); High spenders (409).; 21st October 2019- 4th November 2019;
Question. How influential is Facebook/Instagram in your holiday shopping? 3: In which of the following ways do you communicate with other people during
the holiday season e.g. to send greetings?
DIGITAL
DEPENDENCE03
GEN-Z
(18-24)
MILLENNIALS
(25-39)
GEN X
(40-54)
79%
46%
50%
88%
61%
37%
87%
62%
28%
9. Across categories, Indians say that the Facebook Family of apps
is their leading online source for discovery and evaluation
BEAUTY AND PERSONAL CARE1
CONSUMER ELECTRONICS2
58%
56%
39%
36%
36%
34%
26%
24%
23%
22%
62%
61%
31%
29%
25%
23%
23%
22%
Facebook
WhatsApp
Facebook
Messenger
Instagram
Search
Engines
(NET)
Brand
Websites
Retailer
Websites
Online
Marketplace
AUTO3
Discovery Evaluation
Source: 1.) Beauty and Personal care consumer journey survey by kantar profiles (Facebook commissioned online survey 1030 respondents aged 18-64, India 2020),
2) Consumer Electronics Products Consumer Journey Survey by Kantar Profiles (Facebook commissioned online survey of 2173 respondents aged 18-64, India
2019); 3) Auto Consumer Journey Survey by Kantar Profiles (Facebook commissioned online survey of 1428 respondents aged 18-64, India 2019
71%
63%
46%
41%
38%
36%
35%
33%
58%
55%
36%
33%
31%
31%
26%
23%
Facebook
Familyof
Apps
Facebook
WhatsApp
Facebook
Messenger
Instagram
Search
Engines
(NET)
Brand
Websites
Beauty
Blogs
68%
44%
38%
29%
27%
60%
37%
33%
25%
24%
62%
40%
35%
26%
25%
58%
40%
32%
28%
26%
Facebook
WhatsApp
Facebook
Messenger
Instagram
Search
Engines
(NET)
Automobile
manufacturer
sites
Professional
automotive
reviewsites
Local
dealership
sites
Otheronline
market
places
Facebook
Familyof
Apps
Facebook
Familyof
Apps
10. Source:
1.) FBB https://business.instagram.com/success/fbb/; 2.) Vodafone:: https://www.facebook.com/business/success/vodafone-play
3.) Honda: https://www.facebook.com/business/success/honda-india
28%
FBB created an interactive web-series on Instagram
Stories during Durga Puja to drive in-store sales1
Increase in coupon-redemption rate after
the Instagram campaign
Recommended solutions
Plan full-funnel campaigns on Facebook, building
awareness and consideration, as well as driving purchase
Case studies: Full-funnel campaigns on Facebook
20k Store visits led by the IG campaign
4X
Honda drove car sales with awareness and conversion
campaigns on Facebook3
ROAS
45%
lower cost-per-lead than other digital
platforms
43% Lift in installs
38% Lift in registrations
Vodafone Play drove app installs with Facebook
awareness and conversion campaigns2
11. VIDEOS VIRTUAL EXPERIENCES
53% shoppers watch or
share videos on Facebook and
Instagram1
33% of 18-34 year olds have
watched a live stream since the
beginning of the pandemic2
46% festive shoppers would
like to see videos that get
them into the holiday mood3
49% festive shoppers for
apparel would like to see virtual
demos before making a
purchase4
56% festive shoppers for
apparel and beauty say that
product videos would help
them with their purchases5
~1 out of 4 automobile
consumers who have
cancelled/ postponed their
purchase, would re-consider if
there is ‘zero-contact’ with the
dealership6
Source: 1. GlobalWebIndex ; India ; All Internet Users 18+; Options: Mobile ; Waves: Q4 2019 2. Facebook IQ Source: 1) Industry Micro-Shifts Monthly Tracker by Kantar
Profiles (Facebook commissioned online survey of 2,001 online general population respondents per wave, ages 18+, India, Wave 1, May 2020). 3,4,5YouGov Report, India;
Base (Diwali Shoppers) ; aged between 18-64 years; 21st October 2019- 4th November 2019 ; All (1,260); Shop in each category – Clothes and accessories (803); Health
and beauty (481); Home and garden (324).; Question 4, 5:. Considering purchases you make over the holiday season, which of these would help you decide on purchases?;
3. Please select all that statements below that accurately complete this sentence for you. At this point in the holiday season, I like to see videos that…6. BCG COVID-19
Consumer Sentiment Survey, India, Aged 18-64 years, March 23-26, April 17-20 2020, April 30-May 03 2020 (N = 350 Intenders for cars in each wave), representative of
top 35% of Metro-tier 2, SEC AB, towns above 5L population , Question: Which of the following options will make you reconsider your decision of not purchasing a Car?
Virtual experiences and ‘made-for-social’ videos inspire
action among festive shoppers
RISE OF
EXPERIENCES04
12. Recommended solutions
Leverage Instream ads to communicate a brand message, drive consideration or tell
a longer story to people who are actively engaged in watching video content on
Facebook.
Facebook Live, Instagram Live, and Instagram Stories can bring the excitement of
sales events to life.
As consumers prefer to stay at home, build immersive experiences with Augmented
Reality ads and help them with the purchase process. Get consumers involved with
Interactive Ads on Facebook and Instagram, like Polling Ads and Playable Ads
16-point
Aashirvaad Atta’s campaign saw strong ad-recall and
message association scores with Instream1
Lift in ad recall
3-point Increase in message association
Case Studies
INSTREAM
Learn more about Facebook Live
Learn more about AR ads
Learn more about Instagram Live
Learn more about Instream
14. INFLUENCERS LEND AUTHENTICITY
46% apparel consumers
are influenced by videos
posted by influencers
during the festive season4
64% users say Instagram
allows interaction with
influencers3
VERNACULAR CONTENT INFLUENCES SHOPPING
51% think it’s important
to have information
available in a local language
while shopping 6
68% festive shoppers
prefer to see advertising in
local language5
Source: 1. YouGov Report, India; Base (Diwali shoppers): All (1,260) aged between 18-64 years; 21st October 2019- 4th November 2019 ; Question.
What types of activity from brands/businesses would you like to see on Facebook or Instagram during the holiday season? Source: 2,3. IPSOS
Instagram study; India; 18+ (1500 users); 4. YouGov Report, India; Base (Diwali Shoppers) ; aged between 18-64 years; 21st October 2019- 4th
November 2019 ; All (1,260); Shop in each category – Clothes and accessories (803); Health and beauty (481); Home and garden (324). 5. Do you prefer
seeing advertising in your local language when shopping for the holiday season? 6. How important is it to have all information available in your local
language, when shopping for the holiday season?
Authenticity and vernacular content resonate
with festive shoppers
NEW CONTENT
EQUATION05
SHOPPERS SEEK AUTHENTICITY
4/5 users consider
brands on Instagram to be
authentic2
40% festive shoppers
seek authenticity1
15. Case StudiesCase studies
Recommended solutions
Leverage Branded Content ads to scale up authentic influencer content to a wider
audience. Use regional-targeting on Facebook to reach consumers who prefer
local language communication.
5 Star personalised campaigns at scale with local language content for their new
’Do Nothing” campaign
Result: Three markets with stat sig lifts of +2.7, +3.4, +3.6 in ad recall
REGIONAL TARGETING
+4.6pts*
The Hyundai Aura launch campaign leveraged influencers,
using Branded Content ads on Facebook and Instagram.
Awareness
+3.7pts* Favourability
BRANDED CONTENT ADS
Learn more about Branded Content
16. 57% have used a messaging service to contact a business
for the first time1
(in May 2020)
48% used messaging service to track an order in last year’s
festive season2
45% used messaging service to purchase a product in
last year’s festive season4
61% used Whatsapp for messaging a business during
last year’s festive season3
, and
36% used Facebook Messenger to message a business
during festive season3
Source
1: Facebook IQ Source: Industry Micro-Shifts Monthly Tracker by Kantar Profiles (Facebook commissioned online survey of 2,001 online general
population respondents per wave, ages 18+, India, Wave 1, May 2020):
Source : YouGov Report, India; Base (Diwali Shoppers) aged between 18-64 years: All (1,260); . 21st October 2019- 4th November 2019 ;
Question 3: Have you messaged a business during the holiday season using any of these services?
Question 2, 4. Why did you use a messaging service to message the businesses?
Q306. Why did you specifically use an instant messaging service for this?
Indians prefer messaging businesses during festive shopping
MORE
MESSAGING06
17. Recommended solutions
Leverage Click to WhatsApp and Click to Messenger ads to
assist consumers in their purchase process
Case Studies
3.5x
Flipkart created a conversational experience with
Click to WhatsApp ads1
More conversions compared to not using
WhatsApp
$2.5M In attributable revenue for ads that
click to WhatsApp
CLICK TO WHATSAPP
20x
NoBroker used the WhatsApp Business API for
automated property listings2
Annualised return on investment
through cost savings
2.8x
WHATSAPP API
Increase in properties let out or sold
Learn more about Click to WhatsApp
Learn more about Click to Messenger
18. Start planning now to make
the most of the shopping season that is
highly influenced by digital this year.