We are pleased to announce Vice, Studio71, NewforM AwesomenessTV , Zoomin TV, Junkin Media will be showcasing the latest online content strategies @ MIPTV April 4-5 Cannes as part of the Digital Fronts Summit. Please see attached presentation If you would like to know more please do not hesitate to contact me paul.nickeas@reedmidem.

1. April 4-5 2017
BRANDS | PROGRAM

2. THE NEW FRONTIERS OF STORYTELLING

3. Our belief
Brands belong to the Content Industry
They are storytellers. Or will be.

4. Aiming at turning your Brand into a content house (owned media) ?
This is what we offer you

5. Meet with the next generation of entertainment studios and master
the secrets of good native video.
Discover what Virtual Reality has to offer you and be at the fore
front of the content industry innovation
Get insights from Brands with track record in the content industry

6. Richard Dickson
President of MATTEL
MIPTV 2016
LEARN FROM THE CONTENT INDUSTRY LEADERS1
Adam Harter, Vice President of Marketing and Cultural
Connections
David Shing “Shingy”, Digital Prophet
PepsiCo has been named MIPTV 2017’s Brand of the Year.
Previous winners include Mattel, Marriot Studios, Chipotle, and Intel.

7. BRANDS
DIGITAL FRONTS2
Michelle Phan
Digital Entrepreneur/ YouTube Talent
Forbes’s 30 most influential personality under 30
in 2015
MIPTV 2017’s DIGITAL FRONTS
Attend the most amazing showcases from digital studios
and learn how to build the smartest online content
strategy.
Meet with the presenting companies just after their
sessions on a private matchmaking session
2017’s line-up includes:

8. VIRTUAL REALITY3
VR may well be one of the most engaging ways brands
can use to captivate real people. What’s the key to great
VR branded content? Experts weigh in.
Attend the showcase and meet with the VR Studios !
Antoine Cayrol, Founder & Producer, OKIO-STUDIOS, France
Damian Collier, CEO, BLEND MEDIA, UK (Moderator)
Solomon Rogers, Founder/CEO, REWIND, UK
Victor Knaap, Main Monk, MEDIAMONKS, The Netherlands

9. BRAND STORYTELLING LUNCH4
BRANDS STORYTELLING LUNCH
MIPTV’s Brands Storytelling Lunch is a unique, closed-door
educational event for up to 80 senior executives from consumer
brands, digital studios, online publishers and platforms.
Supported by

10. « VIEW FROM THE TOP » INDUSTRY PANELS5
Get a deeper understanding of the trends in the content
industry, shift in business models & new paradigms.
David Beebe, VP Global Creative + Content Marketing, Marriott Intl.,
USA
Valeriya Tsygankova, Project Manager, Wargaming, Russia
Lou Arbetter, GM, PepsiCo Content Studio, USA
David Fletcher, Commercial Director Global Investment, OMNICOM
MEDIA GROUP, UK
Samantha Glynne,Global VP Branded Entertainment, FREMANTLE
MEDIA, UK

11. Tuesday April 4
DIGITAL FRONTS #1 & #2
DRAMA
WHAT’S TRENDING IN CONTENT ?
WHEN MEDIA AGENCIES BECOME
PRODUCTION POWER HOUSES
DIGITAL FRONTS – ZOOMINTV
MEDIA MASTERMIND KEYNOTE
Adam HARTER – VP Cultural Connections
PEPSI (BRAND OF THE YEAR)
MATCHMAKING WITH DIGITAL STUDIOS
BRANDS STORYTELLING LUNCH
MATCHMAKING WITH VR STUDIOS
IMMERSIVE CONTENT: VR IS THE NEW BLACK
Wednesday April 5
AS OF 03 MARS 2017 - SUBJECT TO CHANGE
LEARNING
DIGITAL STUDIOS SHOWCASE
MATCHMAKING
INSPIRATIONAL KEYNOTES
LUNCH NETWORKING
VIRTUAL REALITY FOR BRANDS
YOUR 2-DAY PROGRAMME AT A GLANCE
10H15-10H45
11H40-12H10
15H50-16H20
09H40-10H10
12H30-13H45
15H15-15H45
16H00-16H30
WELCOME COFFEE
09H30 – 10h00
17H10-17H40
BRANDS MEGA PANEL :
TURNING BRANDS INTO CONTENT STUDIOS
12H15-12H45
VISIT OF THE EXHIBITING ZONE
10H30-11H00
DIGITAL FRONTS – AWESOMENESSTV
VARIETY’S 2017 ACHIEVEMENT IN TELEVISION
Gilles PELISSON – President and Chairman
TF1
17H45-18h15
DIGITAL FRONTS – STUDIO 71
DIGITAL FRONTS – VICE
VERRIERE GRAND AUDITORIUM
AUDITORIUM A
GRAND AUDITORIUM
GRAND AUDITORIUM
GRAND AUDITORIUM
16H30-17H00
GRAND AUDITORIUM
MEDIA MASTERMIND KEYNOTE
David SHINGY– Digital Prophet
AOL
GRAND AUDITORIUM
GRAND AUDITORIUM
ESPACE CROISETTE – PALAIS 4
11H15-11H45
GRAND AUDITORIUM
11H50-12H20
GRAND AUDITORIUM
DIGITAL FRONTS – STUDIO71
MAJESTIC HOTEL
13H45-14H45
MAJESTIC HOTEL
AUDITORIUM A
AUDITORIUM B
14H30-15H30
AUDITORIUM AGORA (-1)
MIPTV DIGITAL SHORT FORM SERIES PITCH